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With another good performance, 763 units sold in November, and the market strategy of Gaohe Automobile has begun to bear fruit?

As a high-end representative of the new domestic car-making forces, Gaohe Automobile's every move can be described as a matter of great concern. On December 13, Xiaobian learned from the data released by China Automobile Center that the first pure electric model of Huaren Express, the HiPhi X, sold 763 units last month. As a luxury pure electric vehicle priced at more than 500,000 yuan, the performance can be described as quite good.

With another good performance, 763 units sold in November, and the market strategy of Gaohe Automobile has begun to bear fruit?

Model sales increased 51% sequentially

According to the data released, the HiPhi X SUV sold 504 units in October. As a result, sales in November increased by 51% month-on-month. From the trend point of view, the growth momentum is quite fierce. At the same time, it is officially learned that since the hiPhi X began to be delivered in May this year, more than 3,300 units have been sold so far.

Although compared with weilai, ideal and xiaopeng automobile, which are several new car-making forces, the gap in terms of volume is relatively large. However, from the perspective of positioning, the manufacturer guidance price of HiPhi X is 57.00-80.00 million yuan, which already belongs to the category of high-end luxury pure electric vehicle market. Compared with the products launched by traditional luxury brands, such as Mercedes-Benz EQC, Audi e-tron, Porsche Taycan and other models, the results are undoubtedly quite good. So, as a brand that has not been established for a long time, why can HiPhi X win the hearts of consumers?

With another good performance, 763 units sold in November, and the market strategy of Gaohe Automobile has begun to bear fruit?

Cool shape, futuristic

The electric vehicles launched by traditional luxury brands are not "cold" for consumers. Among them, an important reason is that the shape is too conservative, and it is almost consistent with the shape of fuel vehicles.

The HiPhi X created by Gaohe is very eye-catching. The first is the front face, which is very impactful, using a closed middle net and a penetrating headlight, which is the same as the concept car released by Gaohe Automobile before.

For designers, the side is perhaps the hardest place to shine in the field of body design. Because, in many ways, the needs of structural engineers need to be considered. But coming to the side of HiPhi X is undoubtedly eye-catching. First of all, you can see that the window area is relatively narrow, as if it is like a sports car.

With another good performance, 763 units sold in November, and the market strategy of Gaohe Automobile has begun to bear fruit?

From the perspective of design form, hiPhi X is completely different from today's models. This is mainly due to its exclusive platform for pure electricity, which is not as restrictive as the "oil to electricity" model.

It is worth mentioning that the rear door can even be opened in two pieces, which is a very eye-catching design. No matter where you are, get out of the car and get in the spotlight.

Headlights are also one of the characteristics of this SUV, not only for the road conditions can be accurately identified, automatic near and far light switching, its light illumination can also do a lot of combinations, people feel very novel. For high-end users, there is a great sense of satisfaction.

With another good performance, 763 units sold in November, and the market strategy of Gaohe Automobile has begun to bear fruit?

The interior texture is worth the high price

Although in the segment of high-end pure trams, there are not many competitors. But buyers can be very picky, and in terms of texture, they must go beyond traditional luxury brands to win the recognition of consumers.

Inside the car, you can see that the interior of hiPhi X interprets the balance between technology and luxury. It is reported that in order to interpret the sense of luxury, a large number of leather materials are used in the car. It is worth mentioning that its leather is different from ordinary family cars, it is a more delicate leather, and the touch is more delicate and soft.

In order to create a sense of technology, hiPhi X is equipped with three screens. Among them, the front screen of the co-pilot is the largest, up to 19.9 inches, equipped with an Android system, it is worth mentioning that the passengers of the co-pilot can play audio and video content on this screen alone, while the main driver can hardly see the relevant information, so it has a certain degree of privacy.

With another good performance, 763 units sold in November, and the market strategy of Gaohe Automobile has begun to bear fruit?

The 16.9-inch screen in the center of the console is a vertical design with all the settings and functions in the car integrated inside, allowing the driver to operate it with one hand. The last screen is the LCD instrument panel, which measures 14.6 inches. It can be linked with the central control screen to display driving-related information together.

With another good performance, 763 units sold in November, and the market strategy of Gaohe Automobile has begun to bear fruit?

Public opinion: In terms of performance, HiPhi X also shows the standard that flagship models should have. Equipped with dual permanent magnet synchronous motors at the front and rear, it has a maximum power of 440 kW and a peak torque of 820 Nm. It can be seen that the power parameters have completely surpassed the opponents at the same price. The official 0-100km/h acceleration time is only 3.9s, which is completely the performance of supercars.

According to data released by the China Automobile Center, Gaohe HiPhi X has won the sales championship of the luxury pure electric vehicle market of more than 50 yuan in November. And, leaving the second and third places far behind. It can be seen that in the high-end pure tram market, consumers need not only brands, whether their products are cool enough and whether they can bring novel car experiences have become the main consumption drivers of this market segment. Perhaps, this will bring some enlightenment to other luxury brands to build high-end electric vehicles. It is worth mentioning that Gaohe also released a new model HiPhi Z not long ago, let's wait and see.

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