In the Chinese auto market, in the past, january and February were mostly off-season for automakers' communication activities due to the Long Lunar New Year holiday. But the new car-making forces have always been good at surprise moves, just like Lantu Automobile has done two big things in succession during this period, one is to ask the owner to see the "self-collision", and the other is to broadcast during the Spring Festival Gala...
safe? Rest assured
Vehicle crash safety has always been the focus of everyone's concern, in China, there are professional certification bodies of China Automobile Center to test and judge through C-NCAP test, and mostly with videos, photos, data... The way to announce the test process to the public. However, in coordination with the China Automobile Center, Lantu organized 15 Lantu car owners to enter the test site and witness the whole process of Lantu FREE participating in the C-NCAP crash test.
Under the witness of the owner, Landu FREE completed one by one including frontal collision, 40% offset collision, bottom collision, side collision, pedestrian protection... Multiple tests. At the test site, the safety engineers of Landu Automobile also explained the safety protection concept of Landu for the owners present, including the cage cockpit skeleton, the 2000MPa aluminum-silicon coated door anti-collision beam, the TRB+Patch composite structure thermoformed A-pillar, and the proportion of 75% of the vehicle's high-strength steel, so that the owner can better understand where the strength of Landu FREE ensures safety is.
"In fact, C-NCAP is open to the public, you can apply to participate in and watch the trial, Lantu just wants to guide and help car owners to establish a sense of safe driving, pass on the concept of safe travel, and better understand their cars through this visit." Lu Fang, CEO of Lantu Automobile, said so....
Two years of free experience package
Another eye-catching event is that Lantu Automobile joined hands with JD.com to hold a New Year red envelope welfare activity to find the "2022 Tiger Spring Festival Gala Koi" during the Spring Festival Gala of Chinese New Year's Eve Night, and gave away 45 Lantu FREE extended version two-year use rights in one fell swoop, including 2 years of insurance, 2 years of maintenance and 2 years of free charging pet powder gifts.
This activity, in addition to representing the good beginning of Lantu Automobile's joint cooperation with authoritative media and e-commerce giants, actually represents the new forces of car manufacturing to achieve brand image and new customer attraction in one fell swoop with a different publicity model than before. Multi-faceted communication effect, and also in line with the current increasing trend of consumer services, first experience and then payment, indicating that Lantu Automobile is at the forefront of the times in terms of market smell.
Having said a lot, some friends may not understand what the small editor said about the Lantu FREE in the end, let me explain a little at the end: in fact, as early as last August, we actually test-drove the Landu FREE car, and was deeply impressed by its strong power of 510kW and maximum torque of 1040Nm (pure electric four-wheel drive version).
In addition, Landu FREE also has an extended range version of the model, the power output is the same as the pure electric four-wheel drive version of the model, but equipped with a 1.5T engine to drive 80kW peak generator, for the capacity of 33kWh smaller than the pure electric version of the battery (pure electricity is 88kWh capacity) charging, NEDC cruising range of 860km.
With such power performance and endurance, I believe that it is Lantu who dares to provide it to 45 lucky koi to use, after all, in some areas where charging equipment is not enough, the 860km cruising range and can refuel, is a good choice that takes into account both environmental protection and practicality.
The three 12.3-inch screens that can be lifted and lowered in the car, as well as the large five-seat spacious space achieved by the 2960mm wheelbase achievement, also impressed us, and I believe this is one of the important reasons why many consumers look at Lantu FREE and it has achieved good sales so far!
At the Guangzhou Auto Show last November, Lantu's second new car, the Dreamer MPV, was not officially listed but officially unveiled, and now there are two major car series of Lantu Motors, what will be the next ingenious products or activities? This may be something to look forward to and observe...
As for most consumers, the current Lantu FREE price is between 313,600 and 363,600 yuan, providing pure electricity and range extender two kinds of car series, pure electric models have four-wheel drive, two-wheel drive options, and a variety of options can meet a variety of car purchase needs.
And if you let Xiaobian choose, the price of 313,600 yuan of range extender models is my dish, no mileage anxiety, strong power output, spacious space can be installed, the product force is quite good!
Come all come, don't you like it?