Last week, I just went to test drive Honda's new Odyssey, and after experiencing it, the overall feeling is really good. As far as MPV products are concerned, the new Odyssey is more economical than the Buick GL8 and more cost-effective than the Xena that has just been listed domestically. However, when I thought about it carefully during the test drive, in recent years, the MPV models launched by major automakers are really many, does this mean that the SUV era has passed, and the market outlet of MPV is coming?
Does demand create the market or does the market make the consumer?
But if you think about it, what has promoted the development of China's MPV model market? In the past, the mainstream products purchased by Chinese consumers to MPV models were still concentrated on domestic models, from a generation of Shenche Wuling Hongguang to Dongfeng Fengxing's MPV products, most of its uses were mainly freight. After all, from an economic point of view, if the above MPV is used to pull goods, the cost is much lower than that of freight pickup trucks or vans.
Speaking of freight MPV products themselves, with enough space, ultra-low fuel consumption and economical price, it is the most fundamental reason to impress consumers. So from this point of view, it is the needs of consumers that create the market.
But for home MPV, the above views are easily broken. From the perspective of consumers' household needs, such as limited cities such as Beijing, Shanghai and Guangzhou, many families have only one indicator. With the aging of the population and the opening of the two-child policy, the purchase of a car with a large space has become the main demand. Perhaps seeing this, the first reaction of many readers is to buy a 7-seat SUV. However, in terms of actual application to the car scene, the cost performance and space utilization of the 7-seat SUV are not high, and it does not meet the product characteristics of the home SUV.
First of all, the 7-seater SUV model with enough space is mainly concentrated in luxury brands, such as Mercedes-Benz GLS and BMW X7. Medium and large 7-seatER SUVs also have Audi Q7, Mercedes-Benz GLE, Cadillac XT6 or Volvo XC90, etc., but in terms of the price of the above models, it has exceeded the price of family cars, and the user group is only for a very small part. So on the whole, it is still MPV, which is relatively easier for consumers to accept.
With the continuous development of the automobile industry, the competition between enterprises is becoming more and more fierce. In order to break the compact SUV Wuling Hongguang dominating the market situation, BYD launched the Song MAX; In order to benchmark the Buick GL8, SAIC Volkswagen launched Weiran, GAC Toyota introduced the domestic Xena, gac Trumpchi brought the M8 and so on. Therefore, from this point of view, it is no problem to say that the market has achieved consumers and given everyone more choices.
Will MPVs preempt the SUV market?
On this issue, I personally believe that the MPV model market will definitely seize a share of the SUV model market in the next decade. The reason is very simple, or as mentioned above, with the implementation of the national policy of encouraging two or three tires, MPV has become the main demand for consumers to buy cars in the future. Especially with the continuous growth of the main force of car purchases after 95 and 00, the consumption intention of the new generation of consumers is very obvious, and they all know what kind of products are suitable for themselves.
Not only for this reason, but also for the inherent advantages of MPV space, but more importantly, the practicality of MPV models is much higher than that of SUVs. Based on the current market situation, OEMs are also actively developing new MPV products, so in the near future, MPV will definitely form a sales boom of previous SUV models.