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Supply outstrips demand, terminal price increases... Are small electric cars really so hot? | automotive industry and economics

Copywriting | Liang Qiumeng Editing | Zhang Wenhui

The following is a video summary, the details of which are poked at the video

Recently, a large number of Changan Ben E-Star prospective owners have reported that they cannot mention the car, because the manufacturer lacks core and stops the production of the model, while some prospective owners reflect that the dealer requires a price increase to change the model, otherwise it is impossible to pick up the car.

In fact, in June this year, it was revealed by the media that the Benben EV Heartbeat Edition would have to wait 1 month to pick up the car. Even with the reduction of airbags, parking radar and other configurations, the ultra-low price still attracts countless consumers, which also reflects the popularity of small electric vehicles.

Perhaps inspired by the hot sales of Hongguang MINI, many brands have tried to launch similar new products.

The Maverick electric vehicle that is about to join the ranks of car manufacturing, its first car may be a small electric vehicle. Liberty Auto, founded by Liao Bing, the former founder of GAC Weilai, is also said to be preparing to enter the micro pure electric market. Toyota's upcoming electric model with BYD is also a small electric vehicle.

In addition to Toyota, foreign brands such as Volkswagen, BMW, and Mercedes-Benz have also begun to target this track.

However, as of now, very few car companies have publicly talked about the profits of small electric vehicles. Can MINI EV really make money? For details, please click on the video.

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