SAIC-GM-Wuling recently released its 2021 sales results. Following the delivery of the 25 millionth new car in November of the year, SAIC-GM-Wuling achieved cumulative terminal sales of 1.76 million units, of which 1.45 million were Wuling brand, an increase of 17% year-on-year, becoming the single car enterprise with the highest sales volume of national brands. The cumulative sales of new energy models based on GSEV (Global Small Pure Electric Vehicle Architecture) exceeded 750,000 units, driving the prosperity of the entire small electric vehicle market.
MINIEV is yet another piece that "defines a market"
SAIC-GM-Wuling seems to have always been associated with "blockbusters". The hot selling Wuling Hongguang MINIEV from the needless to say, and then to the launch of Baojun KiWi EV, with fashionable styling and young gameplay, won the love of young fashion Kochi groups, last September launched the world's first strategic SUV Wuling Xingchen, in the 4 months after the listing of sales has reached 54563 units, the first "explosive" strength, but also reflects the Wuling brand upward momentum.
Since the launch of The Hongguang MINIEV, this small electric vehicle based on the GSEV architecture has quickly won the recognition of consumers with its stylish shape and affordable price, as well as co-creation with users. According to the data, in the whole year of 2021, the sales of MINIEV have exceeded 420,000 vehicles, and the cumulative sales since its listing in July 2020 have exceeded 550,000 vehicles, becoming the best selling pure electric vehicle model on the market, almost single-handedly opening up the small electric vehicle market that is not optimistic, and one of the two small electric vehicles sold is Wuling.
The small electric vehicle products represented by MINIEV cater to the national policy of popularizing new energy vehicles and the market's demand for short-distance transportation vehicles. It seems to be another starting point after the "Wuling God Car", but in fact, it adheres to the consistent market insight and pragmatic concept of SAIC-GM-Wuling.
At present, SAIC-GM-Wuling has a deep technical accumulation in the field of research and development in the field of new energy vehicles. According to the "China Small New Energy Vehicle Low Temperature Endurance White Paper" released by the China Academy of Automotive Engineering, Wuling Hongguang MINIEV low temperature mileage retention rate reached 67.5%, higher than the industry average of 59.95%, in the industry leading position; the GSEV architecture with the largest installed capacity of the country's GSEV architecture high-performance power battery system in the industry first defined the standardized battery cells, a change in the industry multi-variety, small batch status quo, truly to standardize the battery cells, set a new benchmark in the industry; Wuling implementation of the " The "strong core" strategy has promoted the integration and development of the industry of car companies and chip companies, and a total of more than 8 million domestic chips have been applied to SAIC-GM-Wuling products, effectively alleviating the "core" shortage. "First-class enterprises do standards", Wuling has also participated in the formulation of 117 new energy vehicle industry standards, occupying the "commanding heights" of industry standards.
What is even more valuable is that Wuling, which has a wealth of technology accumulation, chooses not to be a "technical house", but to take the direction of "diversification, rejuvenation and globalization" as the guide, constantly innovate around the comprehensive "To-C", and explore more contact points for interaction with consumers.
In the online link, Wuling launched the user brand Ling Club, which is centered on user needs and focuses on user experience, car life and car ecology, reaching users on mobile terminals with the help of APP, Mini Programs and other forms, and continuously expanding the ecosystem through cooperation with well-known enterprises such as Wanda, Ping An, Ant Chain, etc. It is also a new posture garden for user experience Wuling.
Wuling Global Brand Center LING HOSE
Through cross-border cooperation with Disney, Station B, Hema and NetEase Cloud Music, which are leaders in their respective fields, Wuling is also constantly enriching the product lineup and enriching the brand image. Products and services such as nanoEV Crazy Animal City limited edition with Disney and Ling OS, a global open intelligent ecosystem with NetEase Cloud Music, have become a new way for Wuling to interact with young users.
NanoEV Disney Limited
Wuling has a popular slogan: "What the people need, Wuling will build." Understanding "what the people need" requires keen insight; "taking the people's needs as the driving force for innovation" reflects Wuling's consistent pragmatic style. The combination of the two is the secret of Wuling's single-handed drive of the entire small electric vehicle market. The development of new energy vehicles has been sublimated from the policy requirements of protecting the environment and saving energy to an important link in promoting sustainable development and practicing the national "double carbon" strategy. In this context, Wuling chose to take small electric vehicles as the entry point, and the corresponding national call to vigorously develop new energy, on the other hand, it also grasped the electric travel needs of mass consumers.
Since its listing, Wuling Hongguang MINIEV has sold more than 550,000 vehicles, and has won the first place in China's new energy vehicle sales for 16 consecutive months, and has topped the global new energy vehicle single model sales champion for 5 consecutive months. On this basis, more models based on the GSEV architecture such as NanoEV and KiWiEV have been launched, pushing the cumulative sales of Wuling small electric vehicles to more than 750,000 units, becoming a strong promoter of the popularity of new energy vehicles.
Text/Yang Zheng
Editor/Chen Zhengzhong