On January 6, 2022, the 4th Haikou International New Energy Vehicle & Intelligent Connected Vehicle Exhibition was officially opened. Taking the new energy vehicle exhibition as the opening chapter not only shows the integration and development of the global new energy automobile industry and intelligent vehicles, but also opens a new chapter in the "green future" of new energy vehicles.
At this exhibition, the national automobile brand SAIC-GM-Wuling not only made a stunning appearance with its GSEV models - Hongguang MINIEV, Wuling NanoEV and KiWi EV, but also held a "MINI Life, LING Sense Travel" theme conference to promote the popularization and development of New Energy Vehicles in China and create a new travel social experience.
As a global popularizer of new energy, SAIC-GM-Wuling threw out sales "Wang Bang" at the beginning of the year - as of December 31, 2021, the cumulative sales of GSEV series models exceeded 750,000 units, creating a global sales record for small new energy vehicles, and strongly driving this segment to become the main driving force of electrification in China's auto market in the past two years.
This has also made The market share of Wuling GSEV in China's small new energy vehicles approaching the staggering 50% mark. In other words, for every two small new energy vehicles sold in China, one is a SAIC-GM-Wuling GSEV model. Now GSEV series products have been sold well in 33 provinces and 333 cities across the country, and the proportion of first- and second-tier cities is as high as 14%, and many people's "first car in life" have chosen Wuling GSEV series products, which is enough to prove the strong brand appeal of SAIC-GM-Wuling in the new energy vehicle market.
Among them, the cumulative sales of the "national scooter" Hongguang MINIEV exceeded 550,000 units, and the single-day sales exceeded 2200 units, equivalent to one sold every 16s. In January, April, July, August and October, it topped the global new energy vehicle sales championship five times, and the sales volume in December was as high as 55,729 units, which not only achieved China's new energy sales champion for 16 consecutive months, but also won the first place in the satisfaction of the pure electric micro/small car market in the China Automobile User Satisfaction Index evaluation this year, which made great contributions to the sales miracle of the GSEV series.
Clean and environmentally friendly products will naturally bring an environment-friendly travel experience. The best-selling of GSEV series models not only allows zero-emission travel to enter thousands of households, but also helps the country achieve the goal of "carbon neutrality" and "carbon peaking" through the solid carbon reduction effect. According to public data, thanks to the ultra-low-cost clean travel experience, GSEV series car owners have traveled a total of 5.5 billion kilometers, reducing carbon emissions by more than 1.04 million tons, equivalent to the annual carbon dioxide absorption of the five Shennongjia National Forest Parks. Perhaps the fresher air quality of your city has a small but indispensable contribution of electric vehicle owners.
It is worth mentioning that SAIC-GM-Wuling GSEV series models will also open the journey of going to sea in the future, with advanced technology, excellent products and services, and new business models, injecting new momentum into the global new energy market, accelerating the pace of China's new energy vehicles going global, and spreading the new energy travel experience containing Chinese wisdom to more countries and cities. With a huge user base, Wuling GSEV series models bring together a group of young consumers who can play cars and know how to play cars. In particular, Founder's cute Hongguang MINIEV has become the new energy vehicle with the highest tide creation rate in China with the advantage of 80% of the Tidal Creation Area. The Chaochuang Festival held on March 4, 2021 attracted hundreds of unique Hongguang MINIEV tide loading vehicles to debut together, opening the first year of China's new energy tide, and bringing a new marketing format to China's new energy automobile industry with the social attributes of breaking the circle and bursting fire.
At this conference, SAIC-GM-Wuling went further and created a NEW EXPERIENCE OF PLAY AND SOCIAL TRAVEL WITH GSEV OWNERS THAT IS CLOSELY RELATED TO THE PEOPLE, CARS AND LIVES OF THE 750,000 GSEV CAR OWNERS, WITH THE TWO MAJOR SECTIONS OF ONLINE ROAMING PLANS AND ANNUAL BILLS, THROUGH DATA FUNCTION RECORDING, LIGHT SOCIALIZATION, WELFARE GAMES AND OTHER FUNCTIONS, AND GSEV CAR OWNERS.
It is worth noting that among the 550,000 MinieV users, young female users account for the majority of the share. Among them, Hongguang MINIEV macaron owners accounted for 75% of the post-90s owners, and more than 78% of female users, becoming a full-fledged trendy single. To this end, Wuling has accurate insight into user demands, not only actively holds online and offline fashion makeup cultural activities, cross-border linkage of national tide top consumer brands and cultural IP, but also officially launched a girl's global beauty auction tour, from the travel field to the fashion circle, beauty circle, national tide circle to break the boundary linkage, for many female car owners to provide exclusive co-creation of new energy fashion makeup culture.
Adhering to the concept of "what the people need, Wuling will create", SAIC-GM-Wuling has closely followed the strategic direction of the country's development of new energy vehicles since 2014, starting from the affordable electrification of daily scooters, and has embarked on a development path that is completely different from the high-end transformation of other brands.
With open hardware, fusion software, minimalist concept and smart cloud, GSEV, the global small pure electric platform, redefines the product power of small electric vehicles, and successfully opens up this new energy blue ocean market with huge increments, and to some extent becomes a pioneer in the new growth field of China's automotive market.
At present, SAIC-GM-Wuling not only masters the core technology of pure electric vehicle three-electric vehicle and intelligent network connection technology, but also effectively solves the problem of use of winter endurance anxiety through innovative technology applications, ensuring that the health of power batteries continues to be higher than the industry average.
Thanks to the establishment of more than 113,000 charging facilities in 260 cities across the country, the GSEV series models have provided convenient charging services for more than 10 million people. In the future, we will further promote the improvement of the battery life and energy replenishment of new energy vehicles, develop intelligent micro-substations that can be flexibly moved, and can be combined with energy interaction technologies such as energy storage, V2X, and V2G to achieve an optimal solution for the comprehensive energy supplementation experience.
Good driving, good parking, and fun have not only become the "best-selling code" of SAIC-GM-Wuling GSEV series models, but also pointed out the "Chinese road" for the popularization of new energy vehicles in the future. Wuling makes the pleasant travel experience more than the car, and the complicated and interesting cross-border gameplay makes the "people's transportation" a witness of high-quality life, and will also bring unlimited market opportunities for electric mobility.
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