With the gradual popularization of new energy vehicles, China is currently the world's largest new energy vehicle market. As a global popularizer of new energy vehicles, SAIC-GM-Wuling conscientiously implements the new development concept, promotes the achievement of the double carbon goal, accelerates the pace of development of new energy vehicles, and releases the "two million, five tens of billions" China Wuling new energy strategy to make greater contributions to the development of the industry.
According to the plan, SAIC-GM-Wuling will build a million pure electric new energy platform, a million hybrid new energy platform, and five tens of billions of industries of batteries, electric drives, electronic controls, business services, and robots. At the same time, we will strive to achieve annual sales of one million new energy vehicles in 2023.
Wuling has a slogan: "What the people need, Wuling will build", everyone should have heard it many times, Wuling has indeed been practicing this sentence. As a national brand car company, SAIC-GM-Wuling has a deep understanding of market demand, user car scenarios and user circles, as early as 2014, it closely followed the strategic direction of the country's development of new energy vehicles, combined with the trend of automobile consumption upgrading and user rejuvenation, accelerated the pace of innovation with the new four modernization strategies as the core, focused on the small new energy vehicle market, and innovatively created the GSEV global small pure electric platform, redefining the space, safety, energy consumption, energy supply and service of small electric vehicles.
Models built based on the GSEV architecture have a minimalist physical platform, an open hardware platform, a converged software platform and a smart cloud platform, which together constitute the core core of the global small electric vehicle architecture. By promoting integration, modular innovation and accurate market insight, GSEV has successfully opened up China's small new energy blue ocean market and won the position of global new energy vehicle popularizer for enterprises.
In 2020, the "people's scooter" Hongguang MINIEV launched by SAIC-GM-Wuling, with its petite and exquisite body and people-friendly price, has sold more than 550,000 yuan since its listing, which is deeply loved by consumers. Moreover, the car has ranked first in China's new energy sales for 16 consecutive months, and has topped the global new energy vehicle sales championship for five times, becoming a global small new energy benchmark. Coupled with GSEV models such as the "futuristic modern car" KiWi EV and Wuling NanoEV, sales performance is also particularly prominent. According to statistics, SAIC-GM-Wuling new energy vehicles cumulative sales reached 800,000 units, it can be said that for every 2 small new energy vehicles sold in China, there is 1 GSEV, creating a global sales record for small new energy vehicles.
Today, focusing on building a million pure electric new energy platform and a million hybrid new energy platform, SAIC-GM-Wuling will continue to expand the blue ocean market of small new energy vehicles according to the needs of users' diversified scenarios, and create more urban tide creation, new social equipment, as well as global quality, middle-class scooters and young people's tide fun big toys and other intelligent social space EQ platform series of new products, as well as hybrid and urban multi-purpose vehicles and other series of new products.
In addition to expanding new products, SAIC-GM-Wuling promotes development with innovation, comprehensively faces users (TO C), and innovates products, research and development, procurement, manufacturing, and marketing business links based on user use scenarios. In addition, Wuling will also focus on the five tens of billions of industries, through the strong chain replenishment chain, to create the core independent three electric technology, to build a new energy vehicle supporting industrial chain and supply chain with independent innovation and high-tech, as well as a completely independent new energy vehicle, to explore a new business model of retail, e-commerce, direct operation integration, and build a new energy industry ecosystem.
Among them, the "10 billion battery industry" will build a battery industrial park with an annual output of 20GWh power battery system and 20GWh power battery cell capability, form a domestically competitive battery research and development and manufacturing capabilities, and build a new energy battery industry base in Guangxi. The "10 billion electric drive industry" will focus on the integrated development of electric drive systems, and accelerate the development of products and production capacity construction of hybrid special transmissions, motors, bridges, hybrid engines and so on. The "10 billion electronic control industry" will establish autonomous power control software capabilities to realize the independent development and manufacturing capabilities of controller software and hardware. The "10 billion business service industry" will create a diversified social space and channel form that young people like, establish a new retail model for automobiles and continue to iterate. The "10 billion robot industry" will focus on intelligent robots, intelligent logistics, intelligent production line design, etc., carry out intelligent manufacturing factory transformation and intelligent upgrading, and improve the intelligent and networked level of new energy vehicles and the application of new materials in new energy vehicles.
In terms of marketing model, Wuling has developed a comprehensive 2C strategy to create a new business model through direct user connection, value co-creation, and big data drive. Under the guidance of the brand's comprehensive 2C strategy, Wuling released the online one-stop social e-commerce platform LING Club, which is a one-stop social e-commerce platform for all-brand users. In terms of offline services, Wuling is also tapping into the needs of users for new service experiences created by personalized, social and cultural co-creation, and created Wuling Global Brand Center LING HOUSE last year. This is to take the user as the core, to create a variety of scenes such as personalized customization, social space, and life experience, and effectively narrow the communication distance between the brand model and the user. At the same time, Wuling also closely focuses on the user's car scene and forms a diversified Chaochuang center that integrates new car delivery, exquisite car washing, and Chaochuang modification to meet the personalized needs of users, and pulls the whole system of R&D, procurement, manufacturing, quality, marketing and other forces to build a mature automobile modification ecology.
According to the planning of the Wuling brand, Wuling will continue to develop diversified tide office business, covering vehicles and derivatives, finance, insurance, used cars, etc., and use LING Club and Ling OS as platforms to establish user big data to provide users with more comprehensive and warm user care and services.
In addition, Wuling will promote the globalization of new energy in stages along the Belt and Road Initiative. The first stage is to open up the Southeast Asian and Middle East markets with Indonesia as the center, and promote the establishment of local electric vehicle standards; the second stage is to open up india, Egypt and other markets, key components go out, build factories and supply overseas, and improve the localization rate of overseas factories; the third stage enters Europe, Japan and South Korea and other markets, and comprehensively establishes the global competitiveness of Wuling new energy products.
As the promoter of the construction of China's new energy vehicle standard system, China Wuling fully implements the development concept of "two million, five tens of billions" new energy strategy, further platformizes new energy products, diversifies marketing, innovates scenarios, intelligent production, market globalization, and completely autonomous supply chains, builds a new development pattern, creates value for users, and further highlights the responsibility and responsibility of national brands, and China Wuling will become an important force to promote China's transformation from an automobile power to an automobile power.
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