【EV Vision Report】In the past 2021, Wuling continued to write brilliantly, and its strength won the "strongest king" in the new energy vehicle market.
As of 2021, Wuling has crossed another peak in sales, including Hongguang MINIEV, NanoEV, KiWi EV, etc., the cumulative sales of GSEV series products have exceeded 750,000 units, and 1 of every 2 small new energy vehicles sold in China is GSEV, creating a global sales record for small new energy vehicles and leading the new trend of consumption.
It is no exaggeration to use "global new energy popularizer" to describe Wuling. In January, April, July, August and October 2021, Wuling Hongguang MINIEV topped the global new energy passenger car sales championship five times, and ranked first in China's new energy sales for 16 consecutive months, with the name of "Wuling Explosive Model".
GSEV has not only become the top of the market, but also opened up a new growth path for the industry, behind this, what did Wuling do right?
Why is it the global popularizer of new energy?
Insight into the needs of users for short-distance travel, and create a miracle of new energy explosions.
China is the world's largest new energy vehicle market, with strong hands and fierce competition, while Wuling is good at creating opportunities in the seemingly impossible Red Sea.
While other car companies are struggling in the new energy market, Wuling has created a small new energy vehicle blue ocean market for consumers' real demands in urban short-distance travel and family second cars.
With its small and cute shape and people-friendly price, Hongguang MINIEV provides consumers with the best solution for current travel. Good-looking, easy to drive, good to park, practical, safe, almost perfectly solve the pain points of small car segments, and become the "people's scooter".
In fact, as early as 2017, small electric vehicles had set off some waves, but as the national new energy vehicle subsidies began to decline, they gradually declined in the market. But for Wuling, the needs of the people is the mission of the enterprise, hongguang MINIEV once came out, it detonated the market, perfectly solved the consumer's entanglement in brand, performance, cost performance and other troubles.
Wuling has reshaped the confidence of the Chinese people in the national brand, the small electric vehicle market from the policy-driven into the product-driven era, this "phenomenon-level god car" in China's small new energy vehicle market has a strong pull and leading role, this "blue ocean" has also begun to be re-invested by more car companies to pay attention, the industry once again saw the potential of this market segment, have a share of the soup, it is no exaggeration to say that Wuling created the spring of small new energy vehicles.
Create a new energy vehicle culture and cultivate user habits.
Selling well is only one aspect of Wuling, and creating a new energy culture is Wuling's soft power. Many cross-border joint names with young people's favorite brands, successively cooperated with Xicha, B Station, ELLE, Perfect Diary, etc., to attract the attention of young users; the tide creation is engraved in the brand gene, Shanghai's modified car carnival, Changsha and Perfect Diary join hands with the girl tide makeup party, tide play cross-Chinese New Year's Eve, 100 new energy vehicles Tide creation parade... A series of creative out-of-the-loop marketing cases, let us have counted wuling is the first time it has been sent to the hot search by users.
By co-creating a "new energy culture" with users, Wuling continues to trigger a huge circle effect, grasping the young people's desire for personalization, SAIC-GM-Wuling continues to play with users, thus creating a model of automotive culture co-created with users, and also bringing new enlightenment to the development of the new energy industry.
Arm products with black technology and speak with strength
Low price is never the same as low quality, technology is the core competitiveness. Solving the entanglement of consumers before buying a car, meeting the needs of the car after buying, and providing an excellent product experience is the basis for consumers to be satisfied, and the source of Wuling's confidence has never been more than sales.
GSEV leads the industry in low temperature endurance
Closely following the strategic direction of the country's development of new energy vehicles, combined with the trend of automobile consumption upgrading and user rejuvenation, Wuling has created a global small pure electric platform (GSEV-Global Small Electric Vehicle), redefining the space, safety, energy consumption, energy replenishment, etc. of small electric vehicles, laying out in advance and creating a deep technical accumulation.
In view of the long-term difficult winter mileage anxiety problem of new energy vehicles, SAIC-GM-Wuling based on the GSEV platform, in the battery intelligent thermal insulation design and vehicle system intelligent calibration technology and other aspects of innovation, the impact of temperature on battery performance to the minimum, according to the "China Small New Energy Vehicle Low Temperature Endurance White Paper" released by China Automobile Research Institute shows that after comparative testing, Wuling Hongguang MINIEV low-temperature mileage retention rate reached 67.5%, higher than the industry average of 59.95%. It has effectively solved the problem of discounting the winter battery life and realized the technical upwards.
Define battery cell standards and achieve the largest installed battery system in China
The GSEV high-performance power battery system jointly developed by Wuling and the domestic scientific research highland has broken through the three bottleneck technologies of safety, durability and power of the lithium-ion power battery for vehicles, and realized the lightweight of the battery under the premise of ensuring safety and reliability, at the same time, relying on the GSEV 750,000 user base disk, it has become the largest installed high-performance power battery in the country. And in the industry pioneered the definition of GSEV standardized batteries, a change in the industry's multi-variety, small batch status quo, truly to achieve the standardization of batteries, effectively reduce the cost of batteries by 10%, improve the core supply capacity of batteries.
Make people's cars with Chinese cores
In 2021, it is extraordinary for the global new energy industry, and the haze of "core panic" will not go away. In September this year, at the World New Energy Vehicle Conference, Wuling announced that it had accelerated the promotion of the "strong core" strategy, and Wuling chips also made their debut. It is reported that Wuling will continue to cooperate with upstream and downstream partners within the United Nations to accelerate the pace of chip localization and help China realize the self-reliance and self-improvement of the automotive industry at an early date.
At the same time, in order to solve the charging pain points of new energy vehicles, SAIC-GM-Wuling took the lead in the industry to develop intelligent micro-substations, providing solutions for improving the mileage of small new energy vehicles, and the use experience has been comparable to refueling.
Why become a promoter of the construction of a new energy vehicle standard system
First-class companies not only have products that consumers recognize, but also need to become industry standard setters. Wuling not only relies on the excellent GSEV series products to bring users a better travel experience, but also is committed to promoting the development of the new energy industry.
Hongguang MINIIEV hot sales, to solve the low-speed electric vehicle industry chaos to create conditions, low-speed electric vehicle passenger vehicle is almost fully closer to it, as the Chinese Academy of Sciences academician Ouyang Minggao said, new energy vehicles only standards to standardize, the entire industry can move towards maturity, vigorously promote the formulation of new energy standards, will effectively promote the scale and standardization of the industry.
For GSEV small-scale new energy vehicles, SAIC-GM-Wuling participated in the formulation of 117 new energy industry standards, including 1 international standard, 89 national standards, 18 industry standards, 1 local standard, and 8 group standards. Participated in the drafting of the national standard "Pure Electric Passenger Vehicle Technical Conditions" to further regulate the research and development and production of electric vehicles in China, promote the application of electric vehicle markets, strengthen electric vehicle management, and promote the healthy development of the electric vehicle industry.
Not only car building, but also a pioneer in new energy ecology
Wuling model - to help the promotion and popularization of new energy
Based on the insight of users' daily use of cars, parking, charging and other links, SAIC-GM-Wuling creatively launched a new energy promotion and popularization method - "Wuling Model".
Through cooperation with relevant units of the local government in terms of purchasing license plates, driving rights, parking convenience, charging facilities construction, electricity price concessions, etc., it is effective to solve the problems of users' difficulty in getting on the road, charging difficulties, and parking difficulties, which is the customs clearance code of the "Wuling model".
Wuling model has the advantages of advanced technology, business standards, low construction and use costs, rapid return on costs, etc., and has the characteristics of replicability and easy promotion, which helps to stimulate local consumption and form a new momentum of urban consumption, and on this basis, the sharing economy of new energy vehicles is derived, indirectly producing a service economy and intelligent economy around the new energy automobile industry, forming a set of green new economic development system, and creating a commuting mode of urban green travel, which is worth learning from the entire industry and urban development.
New energy ecological builder
At present, SAIC-GM-Wuling has set up more than 113,000 charging facilities in 260 cities across the country, and has provided convenient travel charging services for more than 10 million users, and continuously built a new energy vehicle application ecology.
As of December, GSEV has provided hundreds of millions of convenient trips for car owners, of which short-distance trips within 20 kilometers account for up to 95% of them, because it is convenient and low cost of use.
At the same time, the continuous best-selling of GSEV series products has also made significant contributions to helping achieve carbon neutrality and carbon peaking, as of December 2021, the cumulative mileage of GSEV users has exceeded 5.5 billion kilometers, and the total carbon emissions of GSEV series products have been reduced by more than 1.04 million tons, which is equivalent to the annual carbon dioxide absorption of the five Shennongjia National Forest Parks.
Industrial scale, travel facilitation, ecological humanization, environmental protection and low carbon, the "Wuling Model" is based on years of continuous exploration in the field of new energy, combining the company's own technical strength with the advantages of the industrial chain, exploring a new energy vehicle ecological development and innovation road, and playing a leading role in the development of global electric vehicles.
epilogue
Popularizer, promoter, pioneer, this series of terms shows Wuling's unremitting efforts in the field of new energy. From blockbuster cars to GSEV, from sales to sound volume, from standard formulation to ecological construction, from batteries to chips, as long as the people need it, Wuling can do it. Always adhering to the original intention of embracing the people, the people in turn also regard it as a national brand, Wuling bravely stepped out of a small new energy vehicle leading and demonstration road, set up a banner of national automobile enterprises.