Oriental Network reporter Cheng Qi reported on August 3: In recent years, with the continuous upgrading of the consumer market, the old brand has also been accelerating in product innovation, and while deeply excavating the connotation of traditional culture and daring to step out of the brand "comfort zone", it has created many eye-catching new products with the characteristics of the times.
Near the Mid-Autumn Festival, as a local brand in Shanghai, the Old City God Temple and Guangzhou Restaurant successfully "held hands", launching a joint Mid-Autumn Festival gift box with the theme of the food landmarks of Shanghai and Guangdong, as well as the tenon and tenon puzzles with a sense of national style, so that the Mid-Autumn Festival also has a full of national tide flavor.
Less than the Suzhou Museum can also appreciate Wen Zhengming's "Three Absolute Picture Scrolls", the reporter learned that Suzhou's century-old Songhe Tower and Suzhou Museum cross-border cooperation, with Wen Zhengming's "Three Absolute Picture Scrolls" as inspiration to launch the "Mid-Autumn Festival" mooncake gift box, with innovative forms to interpret the traditional Su-style Mid-Autumn Festival culture.
In addition to the gift box, there are also surprises for freshly baked mooncakes. Shanghai's well-known long-established Dexing Restaurant also used its brain to innovate in the Mid-Autumn Festival this year, in addition to fresh meat mooncakes, it also launched two new flavor mooncakes for the first time, blue pepper bacon and durian, refreshing consumers' traditional impressions of old brands.
Old City God Temple x Guangzhou Restaurant Join forces to create a Mid-Autumn Festival national tide
On one side are Shanghai landmarks such as the Oriental Pearl Tower, Yu Garden, and Shanghai Center, on the other side are Guangzhou landmarks such as Guangzhou Restaurant and Canton Tower, and there is a round of "Bright Moon" slowly rising in the center of the gift box... Such a creative and ingenious Mid-Autumn Festival mooncake is a joint series of mooncake gift boxes specially launched by the Old City God Temple and Guangzhou Restaurant.
Pictured: Old City God Temple x Guangzhou Restaurant launched a series of joint mooncake gift boxes
Old Town God Temple is one of the well-known brands in Shanghai. Traditional foods such as spiced beans and pear paste candy were once the culinary memories of many people about Shanghai. Just in May this year, The Shanghai pear paste candy making technology was also successfully selected into the fifth batch of national intangible cultural heritage representative projects announced by the State Council, which can be said to be one of Shanghai's "treasure" skills.
Today, the Old City God Temple has launched a series of eye-catching new products based on traditional foods through insight into the consumer market. For example, the drink pear paste dew and snack food pear paste lollipop developed inspired by traditional pear paste candy, on the basis of retaining the advantages of traditional products, continue to seek new breakthroughs in content, packaging, marketing and other levels.
Founded in 1935, Guangzhou Restaurant is one of the landmarks of Cantonese cuisine, which not only enjoys a high reputation in the Guangdong catering industry, but also has a lot of achievements in the food industry, since 2002, Guangzhou Restaurant has participated in the standard formulation of the mooncake industry for many times, so Guangzhou Restaurant can be said to be one of the benchmark brands in the mooncake industry.
Pictured: Old City God Temple x Guangzhou Restaurant "Haisheng Ming Yue" mooncake gift box
Zhang Ying, general manager of the innovation business group of Yuyuan Culture and Catering Group, introduced that the series of mooncake gift boxes launched by the Old City God Temple and guangzhou restaurants, from packaging design to mooncake taste, have taken into account the main characteristics of Shanghai and Guangdong, "We feel that Shanghai and Guangzhou actually have many common points, and we hope to play the 'multiplier effect' of the brand by excavating the gastronomic culture of the two cities, so that the old brand can go further." ”
Haisheng Mingyue, HaimingYue send acacia, Fu man Hai Yue Yuan, from the names of the three gift boxes can be seen that the theme of this twin-city joint name is very distinct. The shape design of the gift box can also be said to be unique, including Shanghai's well-known Pudong "three-piece set": Oriental Pearl Tower, World Financial Center, Shanghai Tower and the historic Yu Garden, as well as the "Small Wild Waist" Canton Tower that can be said to be a must-punch in Guangzhou, and one of the protagonists of this joint name, Guangzhou Restaurant. The landmark elements of the two cities are cleverly "connected" by a round of Mid-Autumn Festival, which has the taste of "the end of the world at this time".
In terms of taste, in order to meet the needs of different customer groups, in addition to the classic flavor mooncakes such as Cantonese egg yolk lotus paste, bean paste, coconut paste, etc., a new popular new flavor has been added, including Cantonese Pu'er tea, milk yellow flow heart, as well as Su-style black sesame pepper salt, moss vegetarian mooncake, etc., so that this box of mooncakes has both a strong old Cantonese taste and a beautiful Jiangnan style.
Picture description: The custom-made mortise and tenon puzzle included in the gift box of "HaiSheng Ming Yue"
Interestingly, the gift box of "Hai Ascending Ming Yue" also includes a specially customized tenon puzzle and cultural bookmark. As the main structural method of ancient Chinese architecture, furniture and other instruments, tenon and tenon are known as the "soul" of Chinese furniture, and the clever fastening of tenons can even reach the point of "seamless", such as the Forbidden City in Beijing, the Temple of Heaven and other ancient buildings that use tenon and tenon structures. Therefore, the clever combination of the two traditions of mortise and tenon elements and mooncakes can not only let people experience the fun of DIY, but also export traditional culture in a trendy way, so that this Mid-Autumn Festival gift can carry more cultural connotations.
The reporter also found that the interior of this gift box is actually "hidden mystery": when opening the gift box, a round of "full moon" will slowly rise from the box, which is exactly the sense of the scene of "bright moon born on the sea", and the "moon" is also printed with classic Mid-Autumn Festival elements such as xiangong jade rabbit, which is beautiful and interesting. At present, the joint mooncake gift box of the Old City God Temple and guangzhou restaurant has been sold simultaneously on offline online platforms such as major catering stores and Tmall flagship stores in Yuyuan Mall.
Songhe Tower x Suzhou Museum "Through" a hundred years to see how the past and the present are "Mid-Autumn Festival"
Also launching a joint model is the 260-year-old Suzhou long-established Songhe Tower. Unlike the Old City God Temple's choice to cooperate with a cross-regional, long-established Guangzhou restaurant that also belongs to the catering industry, Songhe Tower's cooperation object this year is the Suzhou Museum, which has been quite "out of the circle" in recent years.
Picture: Songhe Tower's mooncake design this year is inspired by the works of the "Ming Four Families"
Founded in 1960, Suzhou Museum (hereinafter referred to as "Su Bo") is one of the first batch of national first-class museums and a national key protection unit for ancient books, with a collection of more than 40,000 cultural relics. While inheriting the classic culture, Subo highlights the distinctive regional cultural characteristics. This time, the "Mid-Autumn Festival to the Moon" gift box jointly signed by Su Bo and Song Helou adopts the masterpiece of Wen Zhengming's collection of poems, books and paintings in the museum- "Three Absolute Picture Scrolls".
As we all know, as one of the "Four Houses of the Ming Dynasty", Wen Zhengming's paintings have the highest achievements in landscape painting, and what he focuses on in the "Three Absolute Picture Scrolls" is exactly the scenery of Wuzhong Shengjing - the scenery of Shihu Lake. Located in the southwest suburbs of Suzhou, Shihu Lake is named because of the rocky bottom of the lake, and the scenery is very beautiful because of the undulating mountains and peaks on the lakeside. Therefore, "visiting Shihu Lake to see the moon" is one of the traditional folk festivals in Suzhou during the Mid-Autumn Festival.
There is a nine-hole bridge on the stone lake called "Xingchun Bridge", it is said that every year on the eighteenth night of the eighth month of the lunar calendar, the water surface of the north side of the nine bridge holes will show the shadow of the moon, the golden waves are stacked, and the September is a string, which is a spectacle, so the gift box also chooses this picture as the cover, so that people today can have a glimpse of how the ancients of Wuzhong spent the Mid-Autumn Festival.
Pictured: Songhe Tower version of the "Mid-Autumn Festival to the Moon" mooncake gift box
The semicircular bridge hole on the cover and the reflection of the water surface just form eight rounds of "full moon", and the full moon part is all hollowed out, when the cardboard printed with Wen Zhengming's "Stone Lake" poem in the lid is withdrawn, the bright moon gradually appears round by round, so that the originally flat picture suddenly becomes three-dimensional and vivid. The cardboard printed with the poem "Stone Lake" also has its wonderful use: not only can it be used to appreciate, but also along the dotted line to tear off the "Stone Lake Smoke", "Deep Flowers on the Lake", "Cool Breeze", "Past Leisurely", "Jiangbo Autumn Moon" as a bookmark, so that the poetry masterpiece "Second Change" Practical souvenir, so that the cultural significance of the Mid-Autumn Festival can be continued in another form.
Interestingly, the Xingchun Bridge is obviously a nine-hole stone bridge, which should be "September string", why is there only eight holes and eight rounds of bright moon on this painting? The original ninth bridge hole was obscured by the dislocation of the surrounding mountains and rocks, which also formed a visual three-dimensional front and back scene in the picture. However, as long as you follow the gaze of the moon watching crowd on the bridge, you can find that the ninth full moon is supplemented by the full moon hanging high in the sky, which should be in line with the atmosphere of the Mid-Autumn Festival, which makes people have to admire Wen Zhengming's ingenuity when painting.
At the same time, Songhe Tower also integrates the elements of Qiu Ying's "Qiujiang To Be Crossed" of the other "Four Houses of The Ming Dynasty", Tang Yin's "Chang'e Zhigui Map" and Wen Zhengming's "Landscape Map", taking its pictorial meaning of "Qiujiang Crossing the Moon", "Zhigui Xianyue" and "Shanshui Poetry Moon" as the names of the three "Gusu Wind Moon" series launched earlier, which makes people think of the beauty of the landscape of "Red Leaves and Green Mountains Locking White Clouds", "Changtian Autumn Water Ripples" and Tang Yin's "So Good Flowers and So Moon". In addition, there is also a Su Zuo tea ceremony in the gift box of "Zhi Gui Xian Yue", which means the Mid-Autumn Festival "Tea Fragrant Cake Beautiful Moon Reunion".
Pictured: Songhe Tower "Zhigui Xianyue" Mid-Autumn Festival Gift Box
Pictured: Songhe Tower's "Zhigui Xianyue" gift box contains Su Zuo tea ceremony, which means the Mid-Autumn Festival "Tea Fragrant Cake Beautiful Moon Reunion"
The person in charge of relevant products in Songhe Tower said: "Product design is not only the port of brand presentation, but also an important contact point close to consumers, especially young consumer groups. Therefore, we hope to take the opportunity of the Mid-Autumn Festival and Su Bo to let more people appreciate the charm of China's traditional culture. It is reported that the MoonCake gift box of Songhe Tower and Su Bo's joint "Mid-Autumn Festival to the Moon" will be officially listed in mid-to-late August.
The taste of the long-established mooncake is "renovated" For the first time, the green pepper bacon and durian shortbread were launched
At about 10:00 a.m., the first batch of fresh meat mooncakes came out at the Longyun store of Dexing Restaurant, located at the intersection of Fuxing East Road on Zhonghua Road. Unlike in previous years, there was also a strong durian fragrance wafting in the air. It turned out that this year, in addition to continuing to supply fresh meat mooncakes, they also launched 2 new flavors for the first time: green pepper wax flavor and durian crisp mooncake.
Pictured: In addition to the fresh meat mooncake this year, Dexing Restaurant launched two new flavor mooncakes for the first time, green peppercorn flavor and durian crisp
Wang Xiang, the head chef of Dexing Restaurant Longyun Store, told reporters that the green pepper wax mooncake and durian shortbread are the new flavors they have launched for the first time, one salty and one sweet, to meet the preferences of different customers. "In the past, we only served traditional fresh meat mooncakes, but considering that more and more young customers are coming to visit us now, as a long-established brand, we must also keep pace with the times, catch up with the trend, and try to break through the taste while adhering to the traditional craftsmanship."
Don't look at a small puff pastry mooncake, the production process may be no less complex than cooking a large dish. For example, the green pepper wax flavor mooncake, said to be green peppercorns, is practically used in two kinds of peppercorns: green peppercorns and Dahongpao peppercorns, the former is the mainstay. First of all, the peppercorns should be all seeded and shelled and then dried, then ground into powder and then adjusted into pepper juice, and added to the meat filling in proportion and stirred evenly. Master Wang said that the mooncake filling made in this way can emit the fragrance of pepper "from the inside out", and at the same time have just the right hemp taste.
There is also a certain amount of attention to stirring the meat filling. In order to lock the moisture in the meat while enhancing the aroma of peppercorns, a certain proportion of green peppercorn oil should be added when stirring, and the oil cannot be added at one time, and it should be added while stirring, and only experienced masters can grasp the proportion of oil. Finally, add diced diced Cantonese sausages to the minced meat to add flavor.
Pictured: Dexing Restaurant's newly launched green pepper wax flavored mooncake
Master Wang explained: "The traditional taste of our Shanghainese is sweet, but now people don't like to eat things that are too sweet, so the sweetness must be well controlled." "The mooncakes after adding Cantonese sausage diced sausages, both in texture and taste, make people feel to the next level, both the fresh sweetness loved by Shanghainese and the novel Sichuan-style hemp aroma." After the high temperature baking of the mooncake crust is crisp but not scattered, a bite, the meat filling is fresh and sweet and slightly hemp also comes with its own juice, so that the appetite that has been reduced due to the hot summer is reopened.
"The first time I ate a mooncake flavored with green peppercorns and bacon, it was delicious, and I was ready to buy a little more to share with my family." Miss Wang, who works nearby, immediately ordered a box of green pepper bacon mooncakes and fresh meat mooncakes after tasting, she said: "Fresh meat mooncakes are bought for parents to eat, they like traditional tastes a little more, we young people prefer to try new flavors." ”
In addition to the green pepper bacon mooncake, the durian crisp mooncake is also worth a try for the majority of "durian lovers". Master Wang said that their durian mooncake is made of golden pillow durian meat and butter according to the ratio, in order to debug the taste, he and other dim sum chefs have tested no less than ten times before and after, "it is almost like eating durian as rice." "Fortunately, the effort paid off, and the recipe of the durian mooncake finalized not only retained the sweet aroma of the durian flesh, but also did not make people feel sticky, suitable for summer and autumn."
It is reported that the price of these two new flavor mooncakes is 9 yuan / only, because of the use of handmade, so the current daily supply of 1,000 pieces, it is recommended that the general public book a day in advance to buy.