There is still more than a month to go before the Spring Festival
But many Shanghai citizens
I have begun to worry about Chinese New Year's Eve meal
I don't want to gather during the New Year
I don't want the kitchen to "go big"
Make a quick and easy to eat Chinese New Year's Eve rice semi-finished product
It is still the first choice for many citizens for the New Year
recently
The reporter visited Shencheng and learned
Long-established brands that are loved by consumers
Chinese New Year's Eve rice semi-finished gift boxes have been launched
And accept reservations from the public
Let's take a look.~
Scheduled opening
Around New Year's Day, there will be a peak in sales
Although it was raining lightly today, many citizens came to book Chinese New Year's Eve meals. The reporter learned from the century-old Meilong Town Restaurant (Nanjing West Road General Store) that this year Chinese New Year's Eve lunch box launched a total of six packages, with prices ranging from 298 yuan to 1888 yuan.
Chinese New Year's Eve lunch gift box contains the classic dishes of Meilong Town: vegetarian ham, braised bamboo shoots, steamed chicken with carved ham, wine-scented yellow croaker, Buddha jumping off the wall, abalone sauce and roasted sea cucumber, etc., which are also accompanied by sweet and sour steaks, six-joy roasted bran, brine duck, braised round hoof, braised large abalone, benbang smoked fish, eight treasure rice and other delicacies that are indispensable for Shanghainese new year.
"The semi-finished product can be eaten after a little processing at home, which is very convenient." Mr. Wang, manager of the Meilong Town Restaurant Nanjing West Road, told reporters that the current sales situation of 1288 yuan is the best, including 18 dishes, and the current reservation is more than a corporate group, and it is expected that the peak sales period will be ushered in around New Year's Day. "Citizens can book through the online platform, place an order and deliver it to their home with one click, or go directly to the store to buy a pick-up coupon."
At the Lvyang Estate Restaurant located on Jiangning Road, the reporter learned that this year a total of two family banquet packages were launched, with prices of 328 yuan and 528 yuan respectively, including stir-fried shrimp, oyster sauce beef, gold medal vegetarian vegetable buns, honey sauce char siu and other signature dishes, in addition to crispy duck, stir-fried crab powder and other four dishes can be purchased together.
△ Wang Jiasha Chinese New Year's Eve lunch gift box this year
At the Wangjiasha (Nanjing West Road Main Store), Mr. Liu, deputy general manager, told reporters that this year we launched the "Wangjiasha Zhenpin Family Banquet Gift Box" package priced at 458 yuan, which contains Shanghai smoked fish, zhenpin marinated beef, fragrant marinated pork tongue, sticky sugar root, special red sausage, signature eight treasure duck, crystal shrimp, pine nut surimi grain, Yangzhou stewed lion head, bamboo sun chicken pot and so on. "What is different from previous years is that this year we not only have cold dishes, but also hot dishes, and consumers can book and buy them in various stores in Wangjiasha or on takeaway platforms such as Ele.me and Meituan."
Innovation
Long-established cross-border cooperation with well-known IP
Is there any new trick for this year's semi-finished meals Chinese New Year's Eve?
The Oriental Network reporter interviewed and learned that the old brand in Yu Garden also used its brains and innovated in the New Year's flavor souvenir. This year, Shanghai Old Hotel, Songhe Tower and other centuries-old brands have launched 3-6 semi-finished products with different prices, which are not only suitable for a large family to share, but also have a "small and beautiful" economic set that meets the needs of small families, which greatly enriches the dining options of citizens during the New Year.
△The old hotel Chinese New Year's Eve meal set
Founded in 1875, the old Shanghai Hotel can be said to be a banner of this cuisine, and this year the old hotel and the new brand Zhen taste, which belongs to the Yuyuan Culture and Food Group, have joined forces to launch the Eight Treasure Duck Gift Box, as well as three semi-finished packages with the theme of the Year of the Tiger.
The reporter saw at the scene of the old hotel that the reference price of the three semi-finished meals of the Chinese New Year's Eve rice with the theme of the Year of the Tiger was between 688 yuan and 1588 yuan, and the package contained many well-known classic dishes of the old restaurant, such as: Eight Treasure Duck, Eight Treasure Spicy Sauce, Knife Plate Steamed Yellow Croaker, Family Portrait, Pretzel Strips, Shanghai Smoked Fish, Sixi Grilled Bran, etc., and the number of dishes in each set ranged from 8 to 17.
Even the New Year gift box tailored for small families of 3-4 people covers five categories: cold dishes, hot dishes, soups, and snacks, which can be said to be "small but complete". At the same time, the cooking method has also been simplified as much as possible, so that dishes with a more complex production process such as Eight Treasure Duck, Family Portrait, knife plate steamed yellow croaker can also be conveniently cooked at home, and you can taste the non-heritage taste of the old restaurant without leaving home. It is reported that at present, the product has been sold online and offline at the Shanghai Old Hotel, the Old City God Temple Tmall flagship store and so on.
△ Songhelou squirrel cinnamon fish
The squirrel cinnamon fish in Songhe Tower has always been one of the signature dishes of Chinese New Year's Eve rice that consumers love, but it is also because of its high requirements for raw materials, knife work, and heat, so it can generally only be eaten in restaurants. Today, this famous dish in su bang Chinese New Year's Eve meal has gone from the table to the citizens' homes and has become one of the dishes of the Chinese New Year's Eve rice basket in Songhe Tower. This year, Songhe Tower has made technical improvements to squirrel osmanthus according to changes in external factors such as food scenes, logistics and transportation, and storage conditions, so that citizens can also "reproduce" a version of squirrel cinnamon fish at home.
In addition, this year's New Year's hamper also added su bang specialties such as: Gusu brine duck, hand-peeled river shrimp, cherry meat, Nandang chicken head rice and other Su bang specialties. At the same time, they also opened a dealer group purchase customization service, and the sales volume has exceeded 4,000 copies in less than half a month. At present, the Songhe New Year Gift series products have been launched in offline stores, Tmall flagship stores, Songhe Tower Youzan Mall and other channels to facilitate the public to buy and taste.
△ Old City God Temple Pear Paste Candy x Qiaohu Jointly Launched "Tiger Tiger Shengwei New Year Gift Package"
It is worth mentioning that the well-known old city god temple pear paste candy in Shanghai has also taken advantage of the opportunity of the New Year of the Tiger to carry out a wave of interesting cross-border cooperation with the well-known IP Qiaohu, and launched the "Tiger Tiger Shengwei New Year Gift Package", and the design of the gift package with distinct and interesting content has attracted the attention of many parent-child families.
Have you prepared Chinese New Year's Eve meal?
Let's talk about it
Source: Orient Net
Reporter: Cheng Qi
Editors: Shirley, Little Master
Reviewer: Qian Chengcan