Ningbo's drunken chicken, vegetarian goose, fish belly pigeon pickled fresh, Zhuji's Xishi tofu and Anhua beef offal pot, Changzhou's crab shell yellow and hemp cake... These mouth-watering delicacies can be eaten without leaving Shanghai.
On the eve of the National Day holiday, the "Yangtze River Delta Table", one of the series of activities of the 32nd Shanghai Tourism Festival, was held, and the food and beauty from many tourist destinations in the Yangtze River Delta landed on Shanghai. For people who can't travel abroad for the time being, these delicacies that can fully satisfy the Chinese stomach are enough to soothe people's hearts.
Ningbo: "Yongcai 100 Bowls" is full of umami
Fish belly pigeon pickled tuk fresh, rotten skin arowana salt grilled shrimp, watercress sauce steamed pike crab, these Ningbo cuisine that is full of umami to hear the name, will it arouse the worms in your stomach? With the help of the 2021 Shanghai Tourism Festival, in order to comprehensively display Ningbo's autumn and winter cultural tourism products and promote the "Yongcai Hundred Bowls" food brand, the Ningbo Municipal Bureau of Culture, Radio, Film and Tourism played a "combination fist" through food live broadcasting, self-driving sharing, and autumn and winter product promotion, and sincerely invited Shanghai citizens and tourists to enjoy food and spend autumn and winter in Ningbo.
This promotion meeting adopts the form of online and offline combination, bringing more new scenes and new experiences of cultural consumption to Shanghai citizens and tourists, and bringing new services and high traffic to the spread of food and culture in Ningbo. Online, the 2021 Yangtze River Delta (Shanghai) table Ningbo special promotion activities are in full swing. "Crab dismantling experts" modeled the barracuda crab, international friends from Thailand, Cuba, Germany and other places jointly dismantled crabs, crab tasting, in the public comments synchronous live broadcast, Yongcai 100 bowls • Day one night feast popularity, attracted 400,000 traffic online domestic and foreign "foodies".
Offline, "Autumn and Winter Tour ningbo, follow the canal to see the sea" 2021 Ningbo cultural tourism resources and autumn and winter new formats released, the relevant person in charge of the Ningbo cultural and tourism department issued the 2021 Hai Silk Road (China Ningbo) culture and tourism industry expo invitation, introduced the hot spring format, red tourism, Asian sail experience, vegetable and fruit picking, celadon handmade, autumn folk customs, warm homestay, seafood delicious and other Ningbo autumn and winter cultural tourism products.
Shanghai and Ningbo are in the "Golden Triangle" of the three-hour tour, and many Shanghai citizens choose to travel to Ningbo by car. On the same day, the heads of the cultural and tourism departments of Ningbo and Shanghai and Shanghai and the representatives of Shanghai self-driving tours and travel agencies jointly took the stage to officially launch the "2021 Thousand Cars and Millions of People Touring Ningbo Activity", and in the next period of time, there will be more self-driving friends driving to Ningbo, feel the unique charm of "Haisi Ancient Port, Smile Ningbo", and boost the development of Ningbo cultural tourism.
Ningbo specialty drinks
In addition, Ningbo's urban area and various districts and counties have actively responded to the "Yongcai 100 Bowls • Day one night banquet" cloud promotion, carefully selected and launched a rich variety of exclusive food packages with limited time offers, so that the public can place an order to buy Ningbo's special products at the first time when they are salivating. Through the "Yangtze River Delta Table" cloud to promote cultural tourism resources, live food seafood with goods, Ningbo uses Yong cuisine as a starting point to attract tourists from the Yangtze River Delta to punch in Ningbo, empower the consumption of Ningbo's cultural tourism industry, and jointly promote the "Poetry Painting Zhejiang • Hundred Counties Thousand Bowls" tourism and food project.
Qiu Jinyue, member of the party group and deputy director of the Ningbo Municipal Bureau of Culture, Radio, Film and Tourism, shared in his speech that "Hai Silk Culture", "Bay Style", "Haitian Buddha Country", "Seafood Delicious", and so on "Looking at the Sea Along the Canal" Ningbo Cultural Tourism Business Card, pointing out the national strategy of yangtze river delta integration, but also closer to the interaction and cooperation between The Ningbo Metropolitan Circle and the Yangtze River Delta City Circle.
Zhuji: The old taste of "fragrant drifting" shanghai
Do you know where the famous Xi Shi hometown is? She is Zhuji, Zhejiang. Zhuji not only produces beautiful women, but also has many delicacies to taste. At the recent cultural tourism promotion meeting of "Shanghai Domain Sees Good Beauty Zhuji", a series of activities of Zhuji City Golden Autumn HuiHui Tour Season were launched, and many Local Zhuji foods were presented to citizens and tourists.
Zhuji is a city with a long history and profound heritage, which has bred 14 academicians and more than 130 generals of the Chinese Academy of Sciences; it is the capital of China's socks industry, the pearl capital of China, and the hometown of China's hardware. At the same time, Zhuji is also a beautiful city with beautiful landscapes and ecological livability, surrounded by mountains, forming a unique geographical environment of "seven mountains, one water and two fields", with beautiful scenery such as Wuqi Scenic Area, Xishi Hometown, Millennium Forest, Dongbai Landscape and so on.
Zhuji old taste
In recent years, with the continuous advancement of the work of "Poetry painting Zhejiang, 100 counties and 100 bowls", the "Zhuji Old Taste" brand has become more and more well-known. Zhuji's Xishi tofu, Ciwu noodles, mustard ling, fragrant fish rolls, Lingbei salt-baked chicken, grass pagoda three fresh, etc., are all old flavors that have been passed down from the local area for many years. Zhuji mochi, which sells well in the Yangtze River Delta, Jiangsu, Zhejiang and Shanghai, is the taste of Jiangnan in people's memory. Explore and taste these delicacies in the field, and there will be more surprises.
In recent years, the number of Shanghai tourists visiting Zhuji has increased year by year, accounting for more than 22% of tourists around Zhuji and spending more than 30%. At the cultural tourism promotion meeting, Zhuji Cultural Tourism Group signed cooperation agreements with Meituan and Shanghai Tourism Industry Association Travel Agency Branch to carry out in-depth cooperation in project investment and mutual delivery of customers.
In recent years, Zhuji City has vigorously deepened the strategy of "connecting Shanghai and Ronghang", accelerated the integration and development of the Yangtze River Delta region, worked hard to tap the resources of "Xishi Culture" and "Sanxian Culture", implemented the "digital" reform of cultural tourism, and launched the "Xishi Hometown Haomei Zhuji" brand. This year, Zhuji will continue to implement the global tourism development policy, reward travel agencies that organize groups to come to Zhuji, and create a beautiful picture of "global beauty and global tourability"; continuously strengthen cooperation between the two cities, fully stimulate the vitality of cultural tourism consumption, and strive to build a "Yangtze River Delta healthy leisure and cultural tourism destination".
Changzhou: Live food broadcast and issuance of consumption coupons
At 7:00 p.m. on September 29, the 32nd Shanghai Tourism Festival series of activities "Yangtze River Delta Table" Changzhou special opened the live broadcast, Changzhou Cultural Tourism Publicity Speakers, Star Chefs, Popular Anchors joined hands to bring Changzhou cuisine, delicious famous dishes and exquisite famous points to the audience, inviting Shanghai citizens to enjoy the authentic Changzhou flavor without leaving "Shanghai".
On the same day, the 2021 Changzhou Cultural Tourism Promotion Conference was also launched in Shanghai, and the highly anticipated 2021 Changzhou Autumn and Winter Tourism Products were officially unveiled, and the five themes of "Leisure Vacation, Agricultural Fun, Paradise Attraction, Health Two Eclipses, and Long Veins of Longcheng" were renewed and released, and the 2021 Changzhou Cultural Tourism Shanghai Promotion Week was officially launched.
In recent years, Changzhou has taken the initiative to integrate into Shanghai, connect with Shanghai and serve Shanghai in the integrated development of the Yangtze River Delta, and The cooperation between Shanghai and Changzhou tourism has achieved fruitful results, and Shanghai has become one of the most important tourist sources of Changzhou tourism. Autumn wind rises, rejoice. Yan Jun, director of the Changzhou Municipal Bureau of Culture, Radio, Film and Tourism, issued a sincere invitation to Shanghai citizens and tourists: to experience in Depth in Changzhou, bring a wisp of fresh fish and tea fragrance of Tianmu Lake for relatives and friends, carry a piece of amorous autumn leaves of Maoshan Mountain, collect a touch of the slanting sun of Qingguo Lane, and enjoy a colorful Changzhou.
Changzhou cuisine
The display area outside the venue broke the positioning of the traditional "viewing area", in the form of sound and light special effects, created an immersive experience space that integrates gossip landscapes, creative group photos, tea break exchanges and other contents, exhibited changzhou grates, random needle embroidery and other intangible cultural creations, provided Changzhou dried radish, cannabis cake, pear paste candy and other beautiful food appreciation, and the National Tide retro style Changzhou element group photo wall also attracted countless eyes.
At the meeting, Changzhou Cultural Tourism released a preferential travel policy for the Shanghai area, one is to issue 5 million cultural tourism consumption coupons to the whole country through the Changzhou global tourism wisdom platform - "Changxiang Tour", inviting guests to enjoy the golden autumn in Changzhou; second, the Changzhou Municipal Bureau of Culture, Radio, Film and Television and Tourism preferentially sent a total of 1,000 free rooms to give back to tourists in the Yangtze River Delta cities through the Ctrip platform; the third is to set up a 3 million yuan group tourist incentive policy for group tourists in the Yangtze River Delta, and Changzhou Travel Agency launched Changzhou Autumn Tourism Special Route Products. For The Yangtze River Delta group tourists who are picked up by a local travel agency in Changzhou during the event period (September 27 to November 15) will be rewarded according to certain standards for arranging a minimum stay of 1 night in the Changzhou area and visiting 1 paid scenic spot and 1 red attraction or venue.
Scenery of Changzhou
Column Editor-in-Chief: Li Baohua Text Editor: Li Baohua
Source: Author: Li Baohua