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Recently, a number of new car-making brand brands have successively announced their own sales expresses. Not surprisingly, due to the emergence of a new round of epidemic in many provinces and regions in April, in the market heat, supply chain system and other aspects have been affected, the main car-making new forces brands have a month-on-month decline in the sales data in April, and this may be just a microcosm, the decline in mass production car sales may affect the entire passenger car retail market because of the impact of the epidemic.
However, it is worth mentioning that in the new forces in April, the sales performance of zero running was very outstanding, and from the sales data, it almost became the highest sales volume among the new forces in the month, and the sales volume (delivery data) of zero running in April reached 9087 units, and in the first four months of this year, the actual delivery volume of zero running exceeded 30,000 units. And achieved 13 consecutive months of delivery volume of more than 200% year-on-year.
Zero-run cars in the new car-making forces enterprises are considered to be a late starter, but adhere to the self-developed road of zero-run cars in the precipitated for several years in the two years of intelligent new energy vehicles in the rapid development of the environment to seize the opportunity, and this year has passed in April, can be said to be a very brilliant month of zero-run car performance, not only really "leading" the market, but also released a new model C01, once again won a lot of attention.
In the past two years, the new forces of car manufacturing, the competitive trend has also undergone obvious changes, the new forces have adopted SUVs as the main products when they enter the market, in order to get more people's attention and arouse the desire to buy, but with the choice of SUV models more and more, the market segment is also being continuously cut in the environment, the focus of competition to the field of cars seems to have become a natural thing.
Interestingly, medium and large cars with high-end positioning and image are a product range that is very popular among new power companies. The Weilai ET7 that has been delivered, the Xiaopeng P7 that has been listed for a long time and is widely acclaimed, the Zhiji L7 that has not yet been listed and has earned enough eyeballs, etc., are almost all models within this range; and the C01, which has just released the official map of Zero Run, is no exception, as the first medium and large car of Zero Run Car, Zero Run C01 is not only a new car, more importantly, it represents the new car concept of Zero Run Car.
Zero-run C01 is made of zero-run self-developed CTC (Cell To Chassis) technology, CTC and common pure electric vehicles are different, the technology integrates the battery pack with the chassis to become an integrated battery chassis; such a design is conducive to optimizing the volume of the battery pack, thereby releasing the production car riding space, and according to the official, such an integrated design can also improve the impact resistance of the battery, reverse the rigidity of the control performance of the whole vehicle.
Returning to the product, from the existing news, the design of zero-run C01 has been relatively mature. From S01 to T03, zero-run cars can also be regarded as a lot of novel attempts in cars, and on the official C01 official chart of zero-run, the design of zero-run cars has obviously become more mature.
The whole vehicle shape belongs to the more typical new force car manufacturing enterprise design concept presentation, the whole car adopts a minimalist style design, the front and rear are designed with a penetrating light group, with the smooth body line, the body looks very stretched, and the body length of more than 5 meters uses the popular slipback design, thus further enhancing the vehicle's movement posture at the static level.
In addition, 19-inch wheels, frameless doors, hidden handles and other design elements highlighting the sports style are presented on this car one by one, it can be said that in the exterior design of C01, the design team of the zero-run car has mastered the mainstream aesthetic concept of the current consumer, the whole car does not look amazing, but it will not look weird.
The interior part follows the triple screen design on the SUV model C11, which can give the passengers of the co-pilot more entertainment and audio function experience when using the car every day, and with existing information, the seat will also provide NAPPA leather material wrapping, suede interior roof and other details that highlight the luxurious atmosphere.
New platform, fast acceleration, large size, long endurance; this is the four keywords of zero-run C01, according to the official product features, zero-run C01 is equipped with a dual oil-cooled motor with a maximum power of 400kW, zero hundred acceleration time is the fastest to reach the "3-second level", through the 90kWh ternary lithium battery pack, the theoretical mileage of the new car in CLTC working conditions reaches 717km.
Zero-run C01 is undoubtedly a new strategic product after a short test of zero-running cars in the car market, through a higher positioning and now gradually moving to the mainstream consumer group of Weilai and Xiaopeng, two new forces with car products head group to compete, so how to price will be a key.
You know, Weilai's high-end brand positioning has stood firm, and Xiaopeng's excellent configuration foundation and people-friendly price image have also been deeply rooted in the hearts of the people, and the performance of zero-run cars at the car level is not outstanding, so zero-run C01 has to undertake a lot of tasks, that is, to enhance the image of zero-run cars in the car category, but also to shoulder the responsibility of volume.
However, from the perspective of the positioning pricing of the main SUV model C11 of the zero-run car, a medium-sized pure electric SUV starts at 179,800, and the top price is 229,800, which is at the same level as the Compact SUV such as Xiaopeng G3 and GAC AION V; therefore, it seems that the attractiveness of the zero-run car in terms of price may also be the key to the increase in sales of the zero-run car; so whether the zero-run car can continue the image of the low price and high match of the zero-run car on the C01. It will be a very noteworthy spot for new cars this month.
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