As we all know, among the several major joint venture car series sold in China, the German car led by Volkswagen and the Japanese car led by Toyota, Honda, and Nissan are the most popular among the Chinese people, and the Japanese car is more durable, fuel-saving and worry-free, and the German car is better than the high quality and excellent mechanical quality, although the attention of several brands is very high, but if anyone understands the psychology of the Chinese people the most, the result is still none other than Volkswagen. In 2021, the Volkswagen brand sold 245,800 units in China for the whole year, nearly 60,000 units more than toyota (186,900 units) in second place.
The reason why there is a gap between Volkswagen and Toyota is mainly that the understanding of consumer psychology is different, taking the 10-150,000 cars, Volkswagen not only has Langyi and Bora to take the lead, but also lays out sagittarius and Lingdu two A+ sedans, Sagitar monthly sales are stable at about 20,000 units all year round, and Lingdu is the main young consumer group. On the other hand, Toyota has been relying on Corolla and Leiling to support the market, until last year, it was only after realizing that it launched two A+ class cars, AsiaSea and Lingshang, and the results were not satisfactory, and the sense of existence was completely inferior to Sagittarius and Lingdu.
Personally, I think that the main reason why Asiatic Lion and Ling Shang have not succeeded is that Toyota does not pay enough attention to the needs of consumers, the design of the two cars is completely an upgraded version of Corolla and Leiling, the appearance of only a slight adjustment to the front face, the rear of the car has hardly changed, the interior is even simpler, there is no sense of technology to speak of, the combination of 2.0L + CVT in terms of power is also plain, completely inconsistent with the aesthetics and needs of contemporary young people. On the other hand, Volkswagen Sagittarius, after the replacement, is like a "little Magotan", the latest 2023 model is about to be listed, and the interior adopts Volkswagen's latest family design, with both grade and technology.
In addition, in order to take care of the needs of young consumers, volkswagen in 2014 launched a "wide-body luxury coupe" Lingdu, positioning A+ class sedan, with a dynamic appearance, Lingdu was very popular in that year, successfully captured the hearts of many young people, because of its English name Lamando, so everyone gave it a love name - spicy steamed buns. However, in recent years, Langyi, Bora, Sagitar have been replaced, only Lingdu has been left out in the cold, which has also led to its gradual reduction in popularity, everyone often ignores it when choosing a car, fortunately, Volkswagen adjusts its strategy in time, the new generation of Lingdu L is finally officially listed in March, so what are the highlights of this car?
First of all, from the design level, it can be seen that Lingdu L adopts Volkswagen's latest family language, but it is different from other models of "matryoshka doll" design, the overall visual center of gravity of the front of the car is very low, the headlight group is connected with the middle of the through-type light strip, the Volkswagen LOGO can also be lit, the lower mouth intake grille with the star style chrome net, it looks a bit of Ferrari taste, the entire front face is full of aggression.
As a civilian coupe, the frameless door and hatchback tail compartment on the Lingdu L are not absent, the wheel rim is divided into 17 and 18 inches according to the different configurations, and the through-line light strip at the rear of the vehicle also echoes with the front face, the only regret is that the exhaust pipe has been hidden, but in general, the appearance of Lingdu L is unique, and the return rate will still be much higher than that of the opponents at the same level.
And into the car, you can see that the new car for the interior of the change is also turned upside down, the car line is simple and durable, in line with the public's consistent design ideas, 10.2 full LCD dashboard and 12-inch central control screen (low configuration of 10 inches) composed of a penetrating large screen is the more popular element nowadays, as well as Porsche 911 the same type of lever shift, the seat is using two-color stitching with red stitching, with wide wings on both sides, the whole interior for the sense of technology and sports atmosphere is very in place.
In terms of configuration, the new car is equipped with 6 airbags as standard as well as electronic parking, reversing radar, reversing image, cruise control, automatic parking, keyless start, keyless entry, full LED headlights, automatic headlights, mirror heating, induction wipers, automatic air conditioning and rear seat air outlet and other commonly used configurations, the car machine supports CarPlay, CarLife mobile phone interconnection, satellite navigation, voice recognition control and car networking functions. The sub-low-end model has more lane departure warning, lane keeping assistance, road traffic sign recognition, active braking, full-speed adaptive cruise and other auxiliary driving functions, and the top model gives a HUD head-up display, steering wheel heating, seat heating ventilation, Beats audio and IQ light matrix headlights and other advanced configurations.
Regarding the power part, Lingdu L still adopts Volkswagen's classic 1.4T EA211 engine + 7-speed DSG dual-clutch transmission combination, the maximum power of the engine is 150 horsepower, the maximum torque is 250 Nm, this set of power in Langyi, Bora, Sagitar and many other Volkswagen models are equipped, the performance is beyond doubt, the explosive force is still relatively strong, deep throttle can bring a certain sense of pushback, while the fuel economy is also well controlled, 100 kilometers of fuel consumption of about 7L. In addition, Lingdu L is more flexible than ordinary family cars in terms of control, the steering wheel is pointed accurately, and the chassis adjustment is very tough, which is in line with its positioning of sports coupes.
Summary: Through the comparative analysis of the two brands of Volkswagen and Toyota, it is not difficult to see that Toyota attaches more importance to some key models such as the Corolla and RAV4, but for the products of market segments such as Asia lions, Lingshang, Corolla Ruifang, and Fenglanda, they are relatively lazy, basically borrowing the original design, and Volkswagen attaches more importance to market segments, so A+ class sedans such as Sagittarius and Lingdu L have so high attention, which can also be seen that Volkswagen understands the psychology of the Chinese people. It makes sense that the sales are outstanding.