In the era of electrification, China and the United States will lead the development.
Author: Lu Weijia
If you know the price of cars in Germany, the United States and Japan, I believe that you will more or less feel that the price of cars in China is high.
In fact, it is also true that even when independent brands have successfully risen and many old models have had to reduce their prices, in fact, there is still a big gap in the price of models in the domestic and foreign markets. Especially for all imported models, because the domestic price is often more than 2 times higher than the origin, many civilian models will become "luxury cars" after being imported into China.
Taking the most typical Toyota Alpha as an example, the official guidance price of the Chinese version of Elfa is 839,000-920,000 yuan, combined with the 250,000 yuan markup in the terminal market, the landing price of a new Toyota Alpha can reach 100,000 yuan.
In contrast, the starting price in the Japanese domestic market is equivalent to about 250,000 yuan, and the top model is only 400,000 yuan, which is far from being called a "luxury car". Although the Chinese version of Alpha only introduced high-end models, the price gap of more than 1 million yuan in the domestic and foreign markets still made most people scornful.
Of course, although imported cars sell at a sky-high price in the domestic market, with the progress of China's automobile industry, and a number of independent brands have gradually expanded overseas markets, in fact, overseas markets are also buying Chinese cars at high prices, that is, the price of Chinese cars in overseas markets is also very high.
Especially when the automobile industry is in the era of electrification reform, the Chinese market, which is one step ahead, has obviously grasped the initiative. According to the maturity of the current domestic new energy vehicle products and markets, it is likely that the future will lead the development of electrification of the automobile industry in China and the United States.
So, if you feel "psychologically unbalanced" because the price of imported cars is too high, then you may wish to understand how high the price of Chinese cars is in overseas markets.
Xiaopeng Motors
Thanks to the delivery time of the first mass production car earlier than that of friends, Xiaopeng Automobile can be said to be the earliest new force car company to expand overseas markets, and the brand's first mass production car, xiaopeng G3, currently has a starting price of about 260,000 yuan in the Norwegian market, compared with the domestic starting price of 168,900 yuan, and the price gap between domestic and foreign markets has reached 100,000 yuan.
In addition, Xiaopeng Automobile is also the car company with the largest number of export models. Following the Xiaopeng G3 model, the P7 model has also been exported to Norway, and the specific price range is equivalent to about 335,400 yuan to 457,400 yuan, which is 40,000-70,000 yuan higher than the domestic market.
Outside norway, the Xiaopeng P5 model will land in European countries such as Denmark, the Netherlands and Sweden, and the currently known information is that the Xiaopeng P5 starts at more than 300,000 yuan in Denmark, the Netherlands and Sweden.
NIO
Since Norway is a country in Europe that promotes new energy vehicles, WEILAI, like Xiaopeng Motors, has designated Norway as a major export market.
However, weilai and Xiaopeng are different in that Weilai currently does not allow users to buy out batteries, so the current price range of ES8 models is equivalent to about 449,600-560,400 yuan, which is about 20,000 yuan lower than the domestic market. If you refer to the domestic market to spend 100,000 more to buy out the battery, in fact, the real price of ES8 in Norway is about 80,000 yuan higher than that in China.
In addition, it is worth mentioning that in order to promote the development of new energy vehicles, Norway not only controls the electricity price within a relatively cheap range, but also implements a tariff-free and value-added tax policy for pure electric vehicles. This is the reason why Norway's current new energy penetration rate is far ahead of other European countries, and the price of models is only 80,000-100,000 yuan higher than that in China.
BYD Cars
As we all know, BYD was a company focusing on battery manufacturing before entering the car manufacturing industry, and the reason why it acquired Qinchuan Automobile in 2003 was mainly because Wang Chuanfu foresaw that new energy vehicles would become a new form of transformation in the automobile industry and became one of the earliest companies in China to bet on new energy vehicles.
In the past 10 years, BASD has opened the public travel market through commercial vehicles based on the advantages of enterprises being able to produce their own batteries, and at present, BYD has exported its pure electric buses to the United Kingdom, Japan and South America, becoming the king of pure electric buses.
After the sesame blossom in the passenger car field, it has become a brother in the field of new energy vehicles in the domestic market, and its new energy models have also been exported some time ago. For example, the price of the Tang EV model in the Brazilian market is equivalent to about 650,000 yuan, which is 1 times higher than the domestic market.
What is even more shocking is that there is a new car pre-sale poster circulating on the Internet recently, and there are rumors that BYD Han EV is about to land in the Brazilian market, and the planned pre-price is equivalent to about 750,000 yuan.
BMW Brilliance
BMW iX3 is a very special example, although it is a bmw brilliance product, it is also an authentic "domestic car".
The reason is not difficult to understand, it is nothing more than because China is the world's largest new energy vehicle market, and all new energy models that want to achieve best-selling in the Chinese market must meet a big premise, that is, to achieve localization and control the price of models to a lower range.
Therefore, in order to achieve the best sales performance in the Chinese market, bmw iX3 set the production site of the iX3 in China and then sold it to the global market.
Thanks to the localization of the car to reduce the cost of car manufacturing and the elimination of tariffs, bmw iX3 in the domestic starting price of less than 400,000 yuan, combined with the terminal market more than 70,000 yuan of preferential margin, in fact, bmw iX3 naked car price is only more than 300,000 yuan, compared to the price in Spain is as high as 550,000 yuan.
Write at the end
To give a few examples, in fact, what I want to express is that the price of an imported car is determined by multi-dimensional factors, of which tariffs, value-added tax and consumption tax are the reasons why the price of the model is higher than the place of origin, which is a fact that is not difficult to avoid all over the world.
Therefore, the high price of imported cars is not necessarily the manufacturer "cutting leeks", and the party that cuts consumers as leeks is more dealers. And with the rapid progress of electrification reform, I always believe that the good drama of China's automobile industry is behind, and the voice of the Chinese market will become higher and higher.
At that time, the Chinese market will not only be able to buy more affordable imported cars, but overseas markets will also be willing to choose Expensive Chinese cars.
(Image from the Internet)
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