After Amway has a number of relatives and friends to buy GAC Toyota Ralink, the recent friendly conversation is more from the car owner's friend's car replacement needs, and the topic is often how electric vehicles are, which brand is worth choosing.
This question is answered with a thousand faces, not a lazy time.
For example, a friend who often runs long-distance to sign tens of millions of large orders is admittedly not suitable for pure electric vehicles, and friends who cannot achieve the freedom of charging piles should also choose pure electric vehicles with caution.
So, in addition to the driver friend who has no choice but to become an electric "owner", who is buying the electric vehicle on the market, and who has changed from a fuel owner to an electric vehicle owner?
The Chinese auto market has never had such a large-scale and rapid change of brands and products, and the once familiar brands and models have disappeared one by one before our eyes, replaced by new brands and new models, from shape to function.
Looking around, we can see that the electric vehicles are more on the road, the one with green license plates hanging on the online car or taxi, they are more of a product of policy tilt, regardless of choice.
Choose a fuel car or an electric car? This problem is similar to which car brand to choose, and it is more necessary to choose according to your own car environment and needs.
In the context of the inability to significantly increase car sales, the competition for existing users has become a major source of sales for car companies. Sales at Toyota, Honda and Geely have grown significantly, in contrast to the rapid decline in sales by car companies such as Ford, Hyundai and Stallantis.
It seems that a few years ago, Volkswagen, Toyota and Hyundai and other car companies were rushing to be younger, launching entry-level models to seize the user's first car, thereby cultivating the brand loyalty of the market and users.
Once the brand has formed a preference and the habit of driving mode specific to the model, it is undoubtedly an ecological change to change from the A brand to the B brand, and it is also a change in the mode of life, which is quite difficult.
Upgrading from Volkswagen to Audi, from Toyota to Lexus, seems to be a natural thing; and from Volkswagen to Toyota, from Toyota to Audi, such a change is simply going through an unimaginably long adaptation cycle.
So, in addition to the first car to choose a pure electric vehicle, whether it is to buy or buy a car, what is the reason for a fuel owner to abandon the original brand and choose an electric car, which kind of fuel owner will become an electric vehicle owner?
The days of being with the car every day, whether it is power performance, fuel consumption, or various small problems in the daily use process, as well as repair and maintenance services and costs, are the most direct perception of a car brand by every owner.
Once at the scene of a car after-sales service repair point, I talked to a fuel owner about electric vehicles.
His 3.0T model, which has been more than 6 years old, has a lot of fuel consumption, a lot of routine maintenance and irregular maintenance, which makes him reject the fuel car.
Perhaps it is not how beautiful the electric car is, but the bad experience of a fuel car, so that the owner finally chooses an electric car.
When we look back at the ranking of car quality and retention rate, perhaps we can have another understanding of the current automotive market electrification. If the fuel car is really used well and drives well, why give up lightly?
The demand for pure electric vehicles in the Japanese auto market can be said to be the lowest in the world, not only because there are three major gasoline-electric hybrids in the world, but also because Japanese cars have lower fuel consumption and use costs than other competitors, except for traditional car brands, even Tesla is useless here.
When Tesla's sales in North America, Europe and China are growing rapidly, when the new car forces show the new charm of their own brands, perhaps to a certain extent, it is a historical summary of brands such as Volkswagen, Ford and GM by the majority of users.
Maybe we ask the car friends around us, for the change of car brand, or change an electric car, which brand of car owner will give a positive answer, the answer is clear at a glance.
Electric vehicles certainly have their own advantages, such as a free green license, reduced taxes and lower costs of use, and more and more fledgling owners are choosing electric vehicles.
However, to give a fuel owner the courage to run to a new electric car, the unexpected cost of use of fuel vehicles and the lower than expected quality stability may be the biggest boost.
The loss of sales of each car may be too strong for competitors, but the bigger problem is to disappoint the valued users, ranging from the car itself to the car after-sales.
Instead of going all over the street to catch new users, it is better to find opportunities to make up for the wounded hearts of existing users.
Every user deserves praise, that is the support of real money and the supreme trust, don't let your owner become an electric car owner.