300,000 do not buy BBA to buy their own brand SUVs, what is the reason?
Appearance: Owner's Guide Editorial Department
Photography / Post-production: Zhong Chuwen
Producer: Jiang Yanlin
-This episode lasts 7 minutes, click the play button below to watch-
I don't know if you remember, that is, 3 or 4 years ago, 200,000 yuan was the "price ceiling" of independent brand cars.
At that time, independent brand cars that dared to sell for more than 200,000 yuan were already rare, and there were still those that could sell well, but there were basically none. The domestic high-end automobile market is completely occupied by joint venture brand models and imported models, and independent brands have no power to fight back.
Times have changed! Turning over the sales list of more than 300,000 high-end SUVs in the association, from January to March this year, there were already two self-owned brand models in the top ten models. Among them, the sales performance of the ideal ONE is the most eye-catching, with cumulative sales of 31,716 units in January-March, ranking fifth, and the sales volume is close to the BBA.
Not only that, the ideal ONE is also the first Chinese brand model with a price of more than 300,000 yuan that has sold more than 10,000 yuan per month, and has won the domestic medium and large SUV sales championship for 11 consecutive months. According to the official data of Ideal Car, among the old car brands that replaced Ideal ONE, traditional luxury brands accounted for 29%.
"300,000 buy BBA, isn't it fragrant?"
In the face of the hot sales of the ideal ONE, this is a question that many people have.
Why do so many people choose the ideal ONE? What are its advantages? In order to see the answer to the question more intuitively, we found the Mercedes-Benz GRC and BMW X3 and conducted a comparison evaluation of the same field of three cars.
Power and fuel consumption comparison
In the past, there were many reasons that prevented us from paying for High-end Cars of Chinese brands, among which the three major parts of traditional fuel vehicles: engine, gearbox, and chassis were always points that could not be avoided. But now, by using a range extender hybrid system, ideal ONE avoids the engine and transmission disadvantages of Chinese brands in the field of fuel vehicles, the range extender drives the generator to generate electricity, the wheels are completely driven by electric motors, and the gearbox is no longer needed.
After our test, in the same venue, the same 16 °C temperature conditions, the ideal ONE measured 0-100km/h in the state of 76% power the best score of 6.28s, and the five consecutive test scores were within 6.6 seconds. The BMW X3 xDrive30i scored a best score of 6.81s and the Mercedes-Benz GLC 260L 4MATIC measured a best score of 7.5 seconds.
In terms of power performance, the ideal ONE won without suspense.
Video screenshots
Many people on the Internet have questioned whether the range extender hybrid system for oil-fired power generation is "taking off the pants and putting on the P", but in fact, whether from the theoretical principle level analysis or from the actual fuel consumption performance, the extended range hybrid can indeed save fuel, especially in the low-speed working conditions in urban areas.
After testing, the three cars traveled 55km in Guangzhou, with an average speed of 30km/h, the apparent fuel consumption and the measured fuel consumption (the same fuel gun was used before and after the test to fill up, and the actual fuel consumption was obtained) were:
Ideal ONE meter display fuel consumption: 7.0L/100km, measured fuel consumption 5.8L/100km
BMW X3 meter display fuel consumption: 9.0L/100km, measured fuel consumption 8.69L/100km
Mercedes-Benz GRC meter display fuel consumption: 9.2L/100km, measured fuel consumption 9.18L/100km
More importantly, it takes time to start testing the oil, the power of the ideal ONE is only 18%, which is basically the lowest power state that the system can achieve in daily driving, and the range extender will always be forced to start, and the meter display power is 20% at the end of the test. That is to say, usually the ideal ONE is driven as a fuel vehicle, only refueling and not charging, and its urban fuel consumption will be lower than that of BMW X3 and Mercedes-Benz GLC.
It can be seen that electric drive is simply a ruthless "dimensionality reduction blow" for the power performance, engine transmission matching perfection and fuel economy that traditional luxury brands are proud of.
Video screenshots
In the chassis part, we used the blind test method, 3 colleagues experienced the co-driver riding experience of the three cars after voting, the result was that 2 people thought that the ideal ONE was the most comfortable, and 1 person thought that the BMW X3 was the most comfortable.
Of course, the impact of the ideal ONE's more comfortable seat cannot be ruled out, but this at least proves that the gap between the chassis comfort of the ideal ONE and the traditional luxury brand has narrowed to a range that is difficult for ordinary users to detect.
As for the handling part, the BMW X3 is undoubtedly the best of the three cars, but how important is the handling for a medium/medium-sized SUV?
Comparison of experience with the car
More than 300,000 people buy a car, whether users can feel luxurious and enjoyable is quite important.
Mercedes-Benz and BMW are undoubtedly experienced in making luxury cars, they not only have a family-oriented appearance, interior design, good workmanship materials, and the halo brought by the brand alone can add points to their sense of luxury.
The ideal ONE pays more attention to improving the user experience, and the two rows of standard ESC independent seats, the first and second rows of standard seat heating & massage and other rich configurations are not only the embodiment of luxury, but also greatly enhance the happiness of daily use of cars.
In terms of intelligence, the ideal ONE is undoubtedly far ahead of the Mercedes-Benz GLC and BMW X3. The better-to-use smart cockpit provides a simpler and more direct intelligent voice interaction at the same time, but also enriches the car use scene, and the large screen of the car machine and the entertainment screen of the co-driver meet the needs of the user's audio and video entertainment. Active and passive safety systems and advanced driver assistance systems are standard throughout the series to make the journey easier and safer.
"The safety of the family, only the standard is not optional." Having a better car experience, more advanced intelligence and more comprehensive active and passive safety configuration is what luxury cars should look like in the new era.
Of course, there are many users who choose the ideal ONE for the reason of "6 large spaces". One more seat, more space, and more family car scenarios are also one of the most obvious competitive advantages of ideal ONE.
summary
In the past, the traditional luxury brands led by BBA always brought us the strongest performance, the latest technology and the most expectations, so that consumers formed inertia thinking, so that when we mention more than 300,000 models now, the first thing that comes to mind is BBA. But now, traditional luxury brands are no longer the trendsetters of the times.
In contrast, the ideal ONE, based on accurate insight into Chinese home users, has become a sales hit, which can not only provide a better car experience, but also broaden the car use scene in the form of oil and electricity. It is not only a scooter that carries the whole family, but also a mobile smart luxury living space. This is why the ideal ONE dares to sell for 300,000 and sells so well.
(For a more detailed comparison, watch the video at the top of the article.) )
Today's topic
Three cars, who do you choose?
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