BYD and Tesla delivered 104,000 units and 65,000 units respectively in March, continuing to lead the new energy vehicle market.
The growth rate of the new car-making forces is far more than that of BYD, and the delivery volume of Xiaopeng, Nezha, Ideal and Zero Run in March has exceeded 10,000 units, and Xiaopeng and Nezha have increased by more than 300% compared with March last year.
In stark contrast to the booming new energy vehicle market, the overall auto market retail sales in the domestic passenger car market in March were 1.579 million units, down 10.5% year-on-year. Among them, the sales volume of its own brands increased by 17% year-on-year to 750,000 units, while the joint venture brands fell by 30%, and retail sales were 590,000 vehicles. The market share of German, Japanese, American and Korean cars has declined to varying degrees, and French cars have risen slightly.
Driven by the wave of new energy, independent car companies have found a breakthrough to turn around, and Changan, Geely and Great Wall have "arrived in the three-year period" and began to launch a counterattack against joint venture vehicles.
BYD is on the top, the Great Wall is at the bottom, and the independent car companies are crazy to roll inside
On April 11, Great Wall Motor released its production and sales data for March. In March, Great Wall Motor sold 100,930 units, up 43% from the previous month and down 8.86% from March last year. Under the premise of "core shortage" and rising raw material costs, the growth of the Great Wall far exceeded expectations.
It is worth mentioning that in overseas markets, Great Wall Motor's sales reached 10,535 units in March, an increase of 30.8% year-on-year. In the new energy vehicle market, the Euler brand sold 14,264 units in March, an increase of 9.31% year-on-year. Sales of major models such as the Haval H6, Haval Big Dog, Euler Good Cat, Tank 300, and Great Wall Gun are also quite stable.
As with BYD has a blade battery, Great Wall Motors has the support of honeycomb energy in the supply of power batteries, in the case of the general rise of battery raw materials, the price increase pressure of Great Wall new energy vehicles is not very large, and Euler users are generally more sensitive to prices, when the price increase tide comes, Great Wall Motors decisively suspended the production of low-end models of black cats and white cats, focusing on the 120,000-150,000 yuan price of Euler good cats, this strategy has played a key role in the growth of New Energy Vehicles in the Great Wall.
In the sales ranking of independent car companies in March, Great Wall Motors only ranked fourth, and Changan, BYD and Geely ranked in the top three. BYD's rapid progress is the most popular among independent car companies, thanks to BYD's layout in the field of batteries and chips, when Volkswagen, SAIC, Weilai and other car companies are deeply involved in the supply chain shutdown crisis, BYD can still achieve self-sufficiency.
Official data shows that BYD's sales in March were 104338 units, up 160.9% year-on-year. Among them, EV models accounted for 53664 units, and DM plug-in sales of 50674 units. Full electrification is the strongest signal revealed by BYD in March, because from this month, BYD will suspend the production of fuel vehicles, in line with Tesla. The difference is that BYD has adopted a market strategy that is more suitable for the domestic market of "hybrid + pure electricity" to walk on two legs, and the effect is obvious.
In the market environment of weak growth of fuel vehicles, Changan and Geely both achieved positive growth in March, which is why the Great Wall has not been able to reach it. Among them, Changan Automobile's sales of autonomous passenger cars reached 363283 units from January to March, Geely's sales volume in March was 101166 units, and sales in January and March reached 326024 units.
Overall, the growth of Chinese brand passenger cars in the first quarter of this year is relatively optimistic. In addition to the above independent car companies, Xiaopeng, Weilai (including in Jianghuai), ideal, Nezha (Hezhong New Energy) and other new forces have also ranked among the top 15 sales of independent brands, which is a proof of breaking through the siege with the joint venture car game for domestic cars.
Fuel vehicles have faded by 80%, how will the joint venture car companies go in the future?
At the 2022 China Electric Vehicle 100 Forum, Zhu Huarong, chairman of Changan Automobile, said that in the next 3-5 years, 80% of China's fuel vehicle brands will "shut down and turn".
With the rapid occupation of the market by new energy vehicles, the competition in China's fuel vehicle market will not only become more intense, but also the living space will shrink day by day. In 2021, there are a total of 85 brands in the traditional fuel vehicle market, of which 34 brands have monthly sales of less than 1,000 units, and 9 brands have disappeared. Closure and suspension of production will become the norm for fuel vehicle companies, and mergers and transformations will have a future.
The most conspicuous example - Borgward Automobile, a car company that had gone bankrupt in 1961, after entering the Chinese market, it also daydreamed about the four major luxury brands of the "BBBA" German system, although it has successively leaned on Beiqi Foton and UCAR to survive, but in the end it is still difficult to escape bankruptcy.
It can be said that after 2019, similar to Borgward's encounters are Qoros, Huatai, Zotye, BAIC Yinxiang, Cheetah Automobile, Lifan and other car companies. Among them, Geely took over the cheetah automobile factory, the Great Wall won the Zotye Linyi factory, the dragon head eating shrimp is an inevitable trend, and the market concentration continues to increase.
And the anxiety of the joint venture car companies has not stopped. At the beginning of the year, "Acura launched the Chinese market" triggered a car buying boom, as Honda's luxury brand in the North American market sales second only to BBA and Lexus, Acura's annual sales in the Chinese market has not exceeded 20,000 units, 2021 is less than 7,000 units, or even less than the monthly sales of new power car companies.
Acura's dilemma, but also the anxiety of traditional fuel vehicles, the era of joint venture car companies "one trick to eat all over the sky" is gone, like Changan Suzuki, Dongfeng Renault, Brilliance Renault Gold Cup, Dongfeng Yueda Kia, their losses are reminding foreign brands, consumers in the domestic market have been "not good to cheat", with Hongguang MINI EV as the representative of the micro electric vehicle in the global market heat, has become a classic case of the transformation of traditional car companies.
Dongfeng Motor and france PSA Group joint venture DPCA, in 2015 sales reached 710,000 vehicles, but after 5 years of DPCA's annual sales of only 50,000 vehicles, the setback of DPCA is the representative of the traditional car companies from prosperity to decline, but DPCA motors quickly made adjustments, for the Chinese market carefully developed Citroën Versailles this car, and in 2021 the sales back to 100,000 vehicles, the transformation is quite successful. This is also the key to the growth of French cars against the trend.
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The "iron triangle" pattern headed by independent brands such as Geely, Changan and Great Wall is being broken, and the rise of BYD has made the competition of independent car companies more intense, which has a great impact on fuel vehicles and joint venture car companies. Coupled with the strong growth of new forces such as Wei Xiaoli, the future pattern of the domestic automobile market has great uncertainty. But in any case, Chang'an, Geely, and Great Wall have all begun to embark on the road of counterattacking the joint venture car, and who can laugh to the end we will wait and see.
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