Last year, GAC Trumpchi released a compact family coupe shadow leopard, which can be described as a limelight, and some netizens put it on the logo of Audi RS or Subaru STI, without any sense of violation. At the same time, all kinds of seconds and seconds of air remarks, but also let the shadow leopard car owners this group, after Honda's "Farah Domain" was named a new generation of "ghost fire teenagers", although such fame with some ridiculous meaning, but have to admit that it did earn enough eyeballs for Trumpchi. So taking advantage of this wave of heat, Trumpchi launched the second new car of the "shadow family" - EMKOO, a compact SUV. Although the name of the Chinese has not yet been officially released, we have learned from the relevant departments that Trumpchi has completed the registration of the new name of "Shadow Cool", so there should be no suspense. So, where is this Trumpchi "Shadow" Character No. 2 car?
The concept is very "plump" And the reality is somewhat "bone".
Friends familiar with Trumpchi may say, doesn't Trumpchi have a concept car called EMKOO? Indeed, the MKOO concept car unveiled at last year's Guangzhou Motor Show has a sci-fi design such as a "jump grating" that actively opens and closes, a "sci-fi tail" similar to a propeller, lightsaber taillights and a fully wrapped wheel arch, and the whole shape looks like a curvature spaceship in Star Trek. According to the official, the modeling theme of the EMKOO concept car is "cross-speed winger", inspired by the shock wave under the speed of breaking through the sound barrier, and the next UPcoming EMKOO (Shadow Cool) is based on the EMKOO concept car.
GAC Trumpchi EMKOO concept car (Source: GAC Trumpchi)
Because of the heavy disguise, all that can be seen on this EMKOO (shadow cool) is the fangs headlights and sharp rear lines, and until other details are revealed, we can't seem to find the sci-fi feeling that the EMKOO concept car originally wanted to express. Of course, this can also be understood, after all, due to the process, cost, functionality and other practical problems, the concept to mass production is destined to be a process of continuous compromise, but with reference to the previous Shadow Leopard's "wind" design, as well as some sharp elements seen in the camouflage map to infer, this EMKOO (Shadow Cool) should also be a model that can catch the attention of young people.
EMKOO official trailer (Source: GAC Trumpchi)
What are the highlights of the specific configuration?
Although at present, Trumpchi officially only sent a set of teaser pictures, but according to some of the information exposed at last year's Guangzhou Auto Show, we can still spy on the configuration of EMKOO (Yingku). The new car will be equipped with Trumpchi's latest ADiGO 4.0 intelligent driving interconnection system, Qualcomm 8155 chip and 14.6-inch dual screen to provide a hardware platform for this system, ensuring excellent functionality and experience. With the blessing of the ADiGO 4.0 intelligent driving interconnection system, EMKOO (Shadow Cool) can realize a variety of entertainment functions such as Thunderstone KTV and Migu Express Tour, and practical functions such as air purification and gesture control are also equipped. In addition, ADiGO 4.0 intelligent driving interconnection also supports face recognition, which can intelligently switch the interaction mode according to the user's emotional changes.
In terms of intelligent driving assistance, EMKOO (Yingku) is equipped with 34 sensors, 3 solid-state lidar, 6 millimeter wave radars, and 12 ultrasonic radars, making its NDA intelligent pilot assistance system can realize medium- and long-distance assisted autonomous driving and autonomous parking in areas including high-speed, urban roads and parking lots. In addition, GAC has developed the first AR-HUD augmented reality head-up display in China, as well as the AVDC shadow rider system. The latter can integrate the information collected by various sensors according to different road conditions to adjust the vehicle status in real time.
Some highlights of ADiGO 4.0 (Image source: GAC Trumpchi)
If we look at the EMKOO camouflage photo released by GAC Trumpchi officially on the side of the body, we will see the official HYBRID word at a glance, which confirms the identity of its hybrid model. Although Trumpchi did not give the specific technical parameters of this car, according to the Hybrid Version of Trumpchi Shadow Leopard, the car will use the GMC2.0 hybrid system developed by GAC. The internal combustion engine uses a 2.0-liter four-cylinder engine, through a 2-speed GMC electromechanically coupled transmission, matched with dual motors that support a series-parallel layout, and this power system can achieve pure electricity, pure oil and extended range and plug-in hybrid four modes, and the thermal efficiency can reach 42.1%. In terms of fuel consumption, Trumpchi officials said that the GMC2.0 powertrain on the Shadow Leopard Hybrid Edition can achieve a loss of 3.6 liters of fuel consumption per 100 kilometers. For comparison, in the case of the DM-i hybrid system with tandem drive or direct drive of the internal combustion engine, the fuel consumption of the BYD Destroyer 05 is 3.8 liters per 100 kilometers, while the fuel consumption of the Nissan e-POWER Xuanyi Hybrid Version is 3.9 liters, which shows that GAC's green engine hybrid system is actually in the first echelon in terms of performance. Since the EMKOO car weighs relatively heavily, it is estimated that this figure will be locked in at the beginning of 4 liters.
GAC Trumpchi EMKOO has the word HYBRID on the side of the body (Image source: GAC Trumpchi)
What are the positioning and competitors?
The timing of EMKOO's entry is actually a bit late, after all, the hybrid compact SUV market has long been not a blue ocean. From BYD's Song PLUS New Energy, Weipai Ma qiduo, to the Geely Xingyue L hybrid and Tiggo 8 Kunpeng PLUS e+ using the "Thor Power" hybrid system, the choice can be described as quite rich. The hybrid version of the GS4 PHEV last year sold only 535 units, the performance can be described as unbearable, battery system failure and ternary catalytic system poisoning failure, so that people who bought this car suffered a lot. At the same time, the EMKOO model will be replaced by the entire GAC Trumpchi GS4 car series this time, and the current sales of the Trumpchi GS4 are not as good as before, and GAC Trumpchi urgently needs an excellent successor to restore the prosperity of the past. Therefore, in addition to saving the reputation, EMKOO also has to face many equal opponents this time, and the existence of these models will become a roadblock to EMKOO's sales.
GAC Trumpchi GS4 PHEV (Source: GAC Trumpchi)
BYD Song PLUS DM-i (Image source: BYD)
Chery Tiggo 8 Kunpeng PLUS e+ (Image source: Chery Automobile)
Geely Star Yue L Hi · X oil-electric hybrid (Image source: Geely)
summary
GAC Trumpchi has put a lot of thought into the EMKOO styling design, and the new ADiGO intelligent driving control cockpit and GMC2.0 self-developed insertion and mixing system will be the source of the core competitiveness of the car. Today, with the gradual boldness of new car styling, the ease of use and reliability of products have also become the key to most people's consideration. EMKOO is expected to be officially launched in mass production in August. Its arrival, whether it can save the compact SUV market lost by the Trumpchi GS4 for GAC Trumpchi is worth looking forward to.