After provoking the curiosity of the market and consumers many times, GAC Trumpchi finally unveiled the mystery of EMKOO.
From the concept car to the production car unveiled, EMKOO only took half a year. I have to say that GAC Trumpchi's big move "cooldown time" is like stuck bugs, shadow leopard, the second generation of GS8, and then to today's TALK ABOUT EMKOO (Chinese name set as "shadow cool"), one after another. It may be that GAC Trumpchi thinks that the auto media people are too idle (whispering beeps), and sneaking has added to our workload.
However, the hit worker does not have the right to "choose a job", let alone a blockbuster model from GAC Trumpchi. Of course, GAC Trumpchi Yingku is certainly not for the purpose of "squeezing" migrant media people, behind it is GAC Trumpchi's "tiger eye" for the A-class SUV market. At the same time as Yingku, there is also a new hybrid brand - Julang Hybrid, which also releases the signal that "GAC Trumpchi is accelerating the layout of hybridization".
The fate of GAC Trumpchi and the A-class SUV market can be traced back to the rapid take-off period in the field of autonomous SUVs, and the GAC Trumpchi GS4 at its peak has the strength to "break the wrist" with the Haval H6. But for various reasons, after all, the Haval H6 is better, and the share of GAC Trumpchi in the A-class SUV market is declining. As a mainstream market segment, the A-class SUV market is also one of the foundations on which independent brands are based, and GAC Trumpchi will naturally not give up. Coupled with the fact that BYD, Geely, Haval, Changan, etc. are all laying out their own hybrid models, it is understandable that GAC Trumpchi has accelerated its layout in the field of hybridization. As a latecomer, how much strength does Yingku have? Can it help GAC Trumpchi return to the peak of the A-class SUV market? Today we will analyze and analyze together.
Good looking and fun is standard
Although it is the same as "Shadow Leopard", the name of "Shadow Cool" is not a hot heat, but the result of "user co-creation". I also venture to guess that there should be not a small number of users who vote for this "name". It is undeniable that this form of "user co-creation" not only enhances the user's sense of participation, but also allows potential customers to maintain long-term attention to the product, and even cultivates the user's brand loyalty. The most important point is that "Shadow Cool" still focuses on the young user group after 85, and the form of "user co-creation" can make them enjoy it.
Products for young consumers are naturally indispensable to cool appearance, technology interior, rich configuration, which has become the standard of almost every independent A-class SUV. Even now the market has developed to the point where a new car can only have these characteristics in order for young consumers to continue to understand. Naturally, in view of this status quo, Yingku can only be habitual, or even better, to ensure that young consumers can add points to their hearts because of their "appearance".
I have to say that the designer of Shadow Cool is indeed worth "adding chicken legs". The whole car uses a lot of angular lines, which is very suitable for the "mecha style" that young consumers like. The "V" type grille of the front face to the angle of the headlights, with the powerful rib line above the upper cover, two words to summarize: cool.
The designer is even more brain-opening in the side lines, although there are many waist lines, but each one is competent, powerful, and fused together is more complementary. The small slipback shape with popular designs such as large five-spoke wheels and hidden door handles pushes its "popular" temperament to a climax. The taillights that extend to the D-pillar at the end are divided into two sections, and the shape is still sharp and technological, with exaggerated spoilers and diffusers, which is the finishing touch.
Although the interior of Yingku is not as stunning as the exterior, it is still eye-catching, at least in the same level, the sense of luxury is stronger, and the sense of technology is not lost. The addition of a large number of Alcantara and leather materials gives it a luxurious atmosphere, and the door handles, air conditioning outlets and other places boldly use circular elements, personality and atmosphere. The compact electronic gear shift mechanism also uses crystal materials, which sublimates the luxurious atmosphere in the car.
The full LCD instrument panel is equipped with a large floating central control screen, which makes the car full of technology. The built-in ADiGO 5.0 intelligent driving interconnection ecosystem is an upgraded version after actively listening to user suggestions, coupled with the Qualcomm Snapdragon 8155 chip, there is no need to say anything in terms of convenience, fluency, functionality and clarity. As for the configuration, when an A-Class SUV has speakers on the side of the seat headrest, just to give the user an immersive experience, its configuration is also needless to say.
Julang hybrid empowerment strong power and fuel saving
If the above standards can only stimulate the desire of young consumers to understand it, what advantages can make young consumers pay directly? Power, of course! The stark examples around them show that the driving force of passion is their most direct way to "get happiness". There is no thrust-to-weight ratio, no aerodynamics, in their minds, power is king, acceleration is justice.
Yingku will provide a total of three kinds of power for consumers to choose from: 1.5T, 2.0T and 2.0L oil-electric hybrid. The fuel version of the 1.5T, 2.0T model and the conventional power is not much different, only to make a partial upgrade, the specific power and torque can refer to other models equipped with these two power, and the most noteworthy is the hybrid version.
This time with Yingku, there are also Julang hybrid brands, compared to Geely's Thor, BYD's DM-i&DM-p, Great Wall's lemon hybrid DHT, etc., GAC Trumpchi's "Julang" may come relatively late. But timing can only determine the success or failure of the moment, and what really determines the future is always technology. Therefore, whether GAC Trumpchi can go further still depends on its strength.
Perhaps when it comes to Trumpchi's technology, many people's first reaction is the THS hybrid system derived from Toyota. The second-generation Trumpchi GS8 hybrid version listed in 2021 is the best example, and it has not only gained enough attention to combine the turbocharged engine with the THS hybrid for the first time, but also won the praise of many peers and users. But shadow cool hybrids don't originate from this.
The hybrid version of Yingku takes another technical route, a "more Chinese" technical route, the official called GMC dual motor series parallel hybrid system, the whole system has the same underlying logic as BYD DM-i&DM-p, Great Wall Lemon Hybrid DHT and other independent brand hybrid systems, around the principle of "let the engine only in the best working efficiency range", in all internal combustion engine efficiency is not high enough to use more efficient "electricity" to drive. The advantage of this is that the fuel economy is optimized.
The system still has four modes, namely EV mode, series mode, parallel mode and energy recovery mode. Under the unfavorable working conditions of urban roads, the whole system is adjusted in EV mode and series mode according to the power situation, and is equipped with energy recovery for charging. At high speeds and when the driver needs to burst power instantaneously, the parallel mode intervenes, the engine and the motor are driven together, and the energy recovery can still charge the battery when decelerating.
Compared with other systems with the same underlying logic, the GMC 2.0 hybrid system equipped with Yingku is that it uses a 2-speed variable special transmission, and the form of 2-speed AT can bring better smoothness and a better ride in the car. At the same time, 2 gears can make the engine intervene earlier to improve its low torque performance, which dm-i can not bring with a fixed gear ratio of the engine direct drive, of course, this can also help it be compatible with HEV/PHEV two energy forms.
The hybrid system's transmission mechanism, dual motors and motor control are all-in-one integrated designs, which are more friendly to improve transmission efficiency and interior space. Compared with the Geely Raytheon 3-speed hybrid DHT Pro, its structure is simpler and the size is smaller, ensuring power while effectively improving the reliability of the system and the space in the car. Therefore, 2 gears are also recognized as the best gears under this underlying logic.
It is also worth mentioning its excellent engine, this 2.0ATK high-efficiency Atkinson engine is also built for the hybrid system, with a thermal efficiency of 42.1%. Coupled with the efficient electric drive system, the thermal utilization rate of the whole hybrid system under the WLTC condition can reach at least 95.5%. The Atkinson cycle is the solution for ensuring thermal efficiency of most hybrid special engines, but this engine has several data in particular, one is the thermal efficiency mentioned above, and the other is that its compression ratio has reached an astonishing 15.6, which is also rare in the same class of hybrid special engines, which shows that GAC Trumpchi has indeed squeezed its efficiency to the limit.
The GAC Trumpchi GMC 2.0 system also adds "black technology" based on high-precision maps, that is, the intelligent energy management strategy of the full-speed domain full field. This strategy can intervene and optimize the working state of the existing power system in advance through real-time road conditions and traffic flow information of on-board navigation and high-precision maps. For example, in the case of traffic jams, the strategy can determine whether the engine is necessary to intervene according to the expected length of traffic jams and the current power saved, in line with the principle of "no need, no intervention", in order to avoid the impact of engine noise on the comfort of the car in this environment.
Hybrid system For conventional family cars, "reducing the cost of car maintenance" is the first element, so "fuel saving" has become the key to the whole system, which has led to some car companies willing to make sacrifices for power. The advantage of this system is that it takes into account the strong power and low fuel consumption, which is the "hybrid car" that young consumers really need. In addition, systems that are compatible with HEVs, PHEV, and even hydrogen energy are better suited for future development.
Master observation
At present, the domestic A-class SUV market is still hot, if the share of this market segment is high enough, it can even allow a car company to enter a virtuous circle of development mode, which is very tempting for GAC Trumpchi. GAC Trumpchi has also been brilliant in the A-class SUV market, has a wealth of experience, coupled with excellent hybrid system, I believe it will make Yingku have a big achievement. I also hope that GAC Trumpchi has not forgotten the problems that have occurred in trumpchi GS4, actively learned lessons and summarized and corrected, so that with the help of Yingku's hard power, it can regain its own piece of the sky.