Starting at 139,800 Jiangling Ford Lingrui "disrupted" the joint venture SUV

In the domestic automobile market, the SUV market in the range of 150,000-200,000 yuan has always been a place where soldiers must compete, and major brands have models with strong product strength in this segment. At present, consumers generally favor Japanese and German brands, such as Toyota RAV4 Rongfang, Honda CR-V, Haoying and Volkswagen Tuyue and other models, which have always been popular models in China. However, in recent years, with the strong rise of independent brands and the impact of American brands on the market with strong product strength, surprising products continue to appear in the mainstream SUV market.

On March 28, the wide-body high-energy pioneer SUV Jiangling Ford Lingrui was officially listed, and the official guidance price was 139,800-16.58 million yuan. For a medium-sized SUV, the pricing of Jiangling Ford Lingrui is in place in one step, which not only brings a strong impact on the joint venture SUV, but also challenges the mainstream market of the SUV with the advantage of dislocation competition by virtue of the value-added price of the independent brand, the quality of the joint venture brand and the super high intelligence, and subverts the pattern of the 150,000-200,000-level market with the advantage of dislocation competition.

In this era of looking at faces, appearance is justice. Jiangling Ford Lingrui perfectly interprets the latest "potential energy aesthetics" design language of the Ford brand, and the front grille also adopts a scaly shape, which is the same as for Ford EVOS, the new generation of Mondeo and other models, the split headlights stretch the visual width of the body longitudinally, coupled with the ultra-wide body design of 1935mm, making the front face of the whole car full of atmosphere. The LED headlights of the new car use the "Lombok" split headlight group, which raises the focus while making the entire front face more visually tense.

Lingrui's waist line design is very sculptural and powerful, fully create a wide body effect, from the side of the car can see the obvious double waist line design, the depression treatment above the threshold highlights a stronger three-dimensional sense, the rear part of the waist line and the side waist line are separated, pulling up the rear visual center of gravity, forming a swooping effect of the front low and rear high, making the car more youthful and agile.

In terms of tail design, the rear and front face of the new car adopt a similar style design, the tail lights are more similar to other Ford SUV models, the internal structure of the tail light group is quite unique, the sense of hierarchy is very strong, and the classic three-column design of the 3 independent light source designs for Ford is integrated into Ford's classic three-dimensional design elements, with flowing water turn lights, which have a good degree of recognition after lighting. With chrome trim underneath and a hidden exhaust design, the car is very attractive and retains the calm of the Ford SUV family as always.

In terms of body size, the car's length, width and height are 4630*1935*1706mm, and the wheelbase reaches 2726mm, positioning it as a medium-sized SUV. Although lingrui does not have a great overall advantage in the same class, this car has the widest body design in the same class, and the body width reaches 1935mm beyond highlander. In addition, the front shoulder space reached 1494mm, the row shoulder space reached 1484mm, and also has 295mm of the best aisle space of the same level, and the final 117mm knee space is the highest level in the class, and the riding comfort is guaranteed.

(Jiangling Ford Lingrui has 177mm of optimal knee space of the same class)

In addition, Lingrui has achieved almost a flat rear floor, it seems that Jiangling Ford Technology, which is deeply rooted in China, knows how to meet the hobbies of Chinese consumers and bring users a generous driving space. It is precisely because of the wide body design, ultra-long wheelbase and almost fully flat floor design that Lingrui has become a "wide-body SUV" that rarely pursues lateral space, and it should be known that the body width not only adds to the comfort of the ride, but also brings better driving stability.

Looking at the interior design, today's Ford's interior design has begun to go hand in hand with luxury and technology, and Lingrui has done the same. The atmospheric and calm design highlights a good luxurious atmosphere, the hierarchical through-type design of the center console is very grade, the materials used everywhere are also made of very thick plastic materials and leather coatings, and the color of the interior is also luxurious, and the 12.3-inch dual screen and knob shift and other configurations also make the car full of technology.

In addition to the advantages of design and space, Lingrui also has the configuration advantages that are difficult to match with the joint venture competitors. For a long time, Japanese Ashkenazi brands have been irrationally sought after in the domestic market, precisely because Chinese consumers are too fond of Japanese Ashkenazi, making these brands fearless, although the market performance is eye-catching, but the product strength is not necessarily enough to lead the same level. Nowadays, after Jiangling Ford Technology began to develop the passenger car market, it gradually gained more and more market recognition in the market through cost-effective models and high-quality services. Under the strong encirclement and suppression of the Japanese German brand advantage and the cost-effective advantage of independent brands, we have found a breakthrough with our super product strength and service value.

In a young and intelligent environment, intelligent driving and intelligent cockpit have become important coordinates to measure the "scientific and technological power" of a car, and in this regard, Lingrui is also the leader in the same level of models. In terms of intelligent driving, the car adopts the Ford Co-Pilot360TM intelligent driving assistance system with millimeter wave radar + vision fusion solution, and has a number of functions such as fifth-generation full-speed adaptive cruise, BLIS blind spot monitoring, LKA lane keeping, and FCW collision warning can automatically stop/start. For example, in the case of a speed greater than 60km/h, by hitting the turn signal, the vehicle judges the environment and merges into the adjacent lane under the condition of confirming safety, which is the DCLC intelligent lane change assist (light lane change) function of the same model as Tesla and Nio. You know, these configurations generally only appear on mid-to-high-end models of more than 300,000.

The new car also adds the function of reversing the track. The vehicle is equipped with four high-definition cameras and 12 ultrasonic radars and other hardware assistance, in the D gear, and the driving speed is less than 15km/h, the system will record the most recent 50m route, after the function is turned on, the original way back. At the same time, Lingrui also has APA5.0 fusion visual automatic parking assistance system, the system can automatically control the steering wheel, brakes, throttle, shifter for side orientation, vertical parking and inclined parking, providing the safest guarantee for novice drivers. I have to say that Lingrui has achieved the best level of intelligent driving in its class.

In addition to the leading edge of intelligent driving, Lingrui's intelligent cockpit is also a major highlight. The medium and high-end models adopt a double 12.3-inch suspension integrated intelligent interface design, and are equipped with Tencent's TAI4.0 operating system deeply customized for the domestic market, which has AR real-life navigation, WeChat one-click start, remote mobile phone interconnection, and covers eating, living, traveling, playing and other diverse scenarios and personalized customization functions, and also has OTA upgrades, and its intelligence leads the same level of models.

Although many competitive models can meet the L2 level driving assistance and have intelligent car machine and other configurations, these configurations appear on the higher price models, and at the same time, in the degree of intelligence and localization, far less than Lingrui, especially with the blessing of Tencent TAI4.0 operating system, lingrui has a smart cockpit that truly meets the needs of Chinese consumers.

As a fuel vehicle, the powertrain is still one of its core values. Lingrui is equipped with a Ford EcoBoost series 1.5T engine, with a maximum power of 125 kW and a maximum torque of 260 N·m. The engine adopts The Neville small inertia high-speed supercharger, which has the advantage of low rotation and high torque, and can output more than 250N·m of torque at 1200-3800rpm, basically covering the speed range of daily driving. In terms of gearbox, the match is the same as BMW X1, Mercedes-Benz GLA of the third generation Magna 7-speed wet dual-clutch transmission, in the case of ensuring the innate advantage of the dual-clutch structure in transmission efficiency (97% transmission efficiency), through the electronic cooling pump, accurately and quickly cool the gearbox, to avoid the double-clutch overheating problem, the stability of the gearbox has been verified in many luxury matches.

The McPherson independent suspension + multi-link independent rear suspension, suspension and chassis have been tuned to the Trust-Mark Ford global standard, highlighting the DNA of Ford's driving control engineering and the proven technology of 100 years of Ford, fully balancing the need for comfort and handling. Coupled with the tuning genes of Jiangling Ford Technology in off-road products, the strength and durability of Lingrui in the chassis are more in line with the needs of domestic road conditions.

As a joint venture mid-size SUV, Lingrui has a strong product force and is a well-deserved "challenger" in the SUV market in this field. The car not only has the quality of the joint venture brand, but also has the cost performance of its own brand, and at the same time, it has greatly surpassed the competitors of the same level in the field of intelligence, which is enough to rival the new power brand. It can be said that Lingrui is a model that combines the advantages of each company and has the strength to subvert the market.

After deeply cultivating the passenger car market, Jiangling Ford Technology has a complete product layout in the field of SUVs, and the compact SUV industry S and medium and large SUV markets have Lingyu control. Today, the arrival of Lingrui has filled the gap in Jiangling Ford's mid-size SUV. The price of 13.98-16.58 million yuan is directly facing a large number of joint venture compact SUVs, from the perspective of various indicators, Lingrui's product strength has a strong competitive advantage in the same level of models, which not only brings a huge impact to the joint venture SUV, but also makes the independent brand SUV models face a lot of pressure. It can be said that Lingrui has become one of the killer skills of the Ford brand in the Chinese passenger car market, challenging the market with stronger product strength and cost performance, and providing more possibilities for Ford to break through the situation in the Chinese market.

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