Speaking of luxury brands, it is estimated that the first thing that comes to mind is Audi, BMW and Mercedes-Benz in the first-line camp, and it is no wonder that after all, ABB's market position is difficult to shake, the market share is also quite large, and it is really not comparable to second-tier luxury brands, whether it is Cadillac, Volvo or Lexus and Lincoln Motors, etc., in front of ABB are little brothers, which is also an indisputable fact.
Let's be honest. The rise of Lincoln Automobile in the Chinese market is also such a good harvest after localization. In the past 2021, it can be said that Lincoln cars are the first year of prosperity, with adventurers, aviators and navigators three SUV models, Lincoln cars are also very fruitful, according to public sales shows that Lincoln cars in 2021 cumulative sales of about 88,000 units, pressure Land Rover, Jaguar, Acura and Infiniti to become the spoilers in luxury brands.
However, compared to the total annual sales of Volvo, Cadillac and Lexus, Lincoln Motors still has a large sales gap. If compared with the total annual sales of Audi, BMW and Mercedes-Benz, the sales gap between Lincoln Cars and ABB will be even greater. In the past 2021, although Lincoln Automobile is also a small success, its biggest shortcoming is that the product line is not rich, lacking the support of "explosive" models and the help of car product models.
In addition to maintaining the advantages of SUV product models, in March 2022, Lincoln Automobile launched a new car Lincoln Z, making up for the lack of cars, however, Lincoln Z can bring surprises to Lincoln Cars, at present, it still needs to be tested by the market, although Lincoln Z's product strength is not bad, the cost performance is also high, but in the market segment to which it belongs, there is no shortage of powerful competitors, so the pressure on Lincoln Z is not small.
According to the first quarter sales data released by Lincoln China, the cumulative sales of Lincoln automobiles from January to March this year reached 19,471 units, a slight increase year-on-year. Specific to the market performance of a single model, Lincoln's biggest sales hero is still an adventurer. In 2021, the cumulative sales of adventurers in 2021 were about 46,000 units, and the cumulative sales of the first three months of 2022 also exceeded 7,000 units. But adventurers give a tepid feel.
The sales volume of Lincoln Automobile in January-February 2022 was 9401 units, and the cumulative sales of Lincoln Automobile in January-March this year reached 19471 units, which means that Lincoln Automobile received 10070 units of single-month sales in March, which was a great increase compared with February sales. From this point of view, the sales of Lincoln cars have picked up is already an indisputable fact, of course, its first car Lincoln Z has also contributed a lot of market share, although many are for dealers to shop.
Written in the end: Although the market performance of Lincoln Automobile is remarkable, but the lack of "explosive" model support such as Haval H6, Hongqi HS5, Audi Q5L and so on, in the white-hot market competition, Lincoln Automobile's pressure is not small. Whether the Entrusted Lincoln Z can take on the heavy responsibility and become the "dark horse" of the car market, bringing more sales to Lincoln Cars, we only have to wait for the answer given by the market.
But then again, nowadays, the changes in the automobile market and the consumption environment have also brought certain pressure to Lincoln Motors, after all, new energy vehicles are rapidly entering consumers, and major traditional car companies are making efforts to make new energy vehicles, whether Lincoln Motors can seize market opportunities is also a test for Lincoln Motors, you say?
Warm reminder Unauthorized reproduction is refused. Image source network, owned by the original author. Interesting and hot, from the subtle changes to interpret the domestic car market. For more exciting content, please check out the more influential new media in the automotive industry: Auto Express