The new car-making forces have taken the lead in announcing car sales in March, although it is not easy for car companies to live under the impact of the epidemic and chip shortages, but from the perspective of achievements, March has basically shown a rising posture. However, with the increasingly fierce fight between various brands, the success of the market reshuffle, and the internal ranking has undergone no small changes, the original "Wei Xiaoli" three-strong pattern has also been broken.
Xiaopeng Automobile's sales in March: 15,414 units
The brand that won the new power sales championship in March was Xiaopeng, whose cumulative sales reached 15,414 vehicles, an increase of 202.1% year-on-year, and in the first quarter, Xiaopeng's cumulative sales also reached 34,561 vehicles, also ranking first, successfully winning the double championship.
Xiaopeng's sales force is still the P7 model, the car sales reached 9183 units for the first time in the month, as a new energy car product priced at 23.99-42.99 million, the P7's performance is very outstanding, it can be said that it is second only to BYD Han. In addition, the sales volume of Xiaopeng P5 has also reached 4398 vehicles, while the G3 is 1833 vehicles, it seems that the main combat force of Xiaopeng Automobile is still car products. In addition, its flagship SUV model G9 will soon rush to the battlefield, and Xiaopeng finally has the product of benchmarking the ideal Weilai.
Nezha Automobile sales in March: 12,026 units
If Xiaopeng won the championship or in many people expected, then Nezha won the runner-up may be unexpected, in the past this brand was not optimistic, and because the name is too "dramatic" has also been ridiculed by many people, and now successfully rushed to the second place, sales reached 12026 vehicles, but also a turnaround battle. Nezha's current main delivery models are Nezha V and Nezha U, sales in March were 8122 vehicles, 3904 vehicles, these two cars are positioned in the mass market, Nezha V starting price is less than 70,000 yuan, and Nezha U is less than 110,000 yuan, the price of the people may be one of the reasons why consumers choose them.
Ideal car sales in March: 11,034 units
February's sales champion Ideal Car sold only 11,034 units in March, ranking third, but at present, ideal has only one model ideal ONE on sale, basically every month can reach more than 10,000 stable results are quite good, and the ideal ONE price is not cheap, reaching more than 300,000. However, the ideal ONE has made a high level of luxury and configuration, and uses a range extender power scheme, which is a very suitable choice for people with serious mileage anxiety and charging anxiety. In addition, the ideal new car L9 will soon be available, and the more luxurious positioning is very exciting.
Zero-run vehicle sales in March: 10,059 units
The zero-run performance in March was also quite good, with brand sales exceeding 10,000 units for the first time, reaching 10,059 units, an increase of 908.9% year-on-year, and the year-on-year growth rate in the first quarter reached 586.3%. In fact, the first model S01 launched by zero-running cars has made a lot of jokes, positioning small coupes, endurance of 305 kilometers was originally sold to nearly 120,000 start-ups, was ridiculed as a high-end old scooter, S01 is naturally unsalable, at the same time, the reputation of zero running is also corrupted, so I did not expect that this brand can also have a reversal, the two models T03 and C11 launched later are not bad, especially C11 is said to have more than 20,000 orders for storage. However, it is still quite far away to achieve the four-year sales target of 800,000 vehicles set last year.
NIO's March sales: 9,985 units
The most frustrated thing this month should be Weilai, in the past it was the boss of the new car-making forces, and now it is the only brand among these five brands that has not achieved sales of more than 10,000, becoming a crane tail, only 9985 vehicles were sold in March, although it still achieved a year-on-year increase of 37.6%, but the growth rate was the lowest. In fact, at present, Weilai's product lineup is the largest among several new car-making forces, but because the average price of the model is relatively high, the cheapest ES6 has reached more than 350,000, so Weilai is doomed to be unable to go like Xiaopeng. However, this year is a big year for NIO's products, not only the ET5 ES7 that has not yet been listed will be delivered, but also the 2022 ES8, ES6 and EC6 models will be launched. It may be that with the further completion of the model, the boost to Weilai's own sales will help to some extent, but due to price restrictions, the base will not be too high, and Weilai may no longer have the opportunity to sell the crown position of the new force of car manufacturing.
All in all, the new energy track is becoming more and more crowded, not only the new forces of car manufacturing are sprinting hard, traditional car companies and their new energy brands are also constantly exerting their strength, and when it comes to fighting bayonets, who can laugh to the end in the future, we will wait and see.