Looking back at the past March, the term "travel difficulty" has become a hot topic in the automotive industry. Whether it is the rise in international oil prices, boosting the domestic No. 92 gasoline price approaching the "9 yuan mark"; or in the context of subsidies and rising raw materials, new energy models have announced price increases, which has increased the cost of most car owners and prospective owners to use and buy cars. Whether to buy a fuel vehicle with "high cost of car use at the moment" or a new energy vehicle with "rising price" has made many people very entangled.
As before, the time into April, the five new car-making forces announced the sales performance of last month early, a number of car companies monthly sales exceeded 10,000, all car companies increased year-on-year market performance, once again proved the broad development prospects of the new energy industry; but the reshuffle of the sales ranking, the redividing of the market pattern, but also reflects the fierce competition in new energy. The sales volume of the specific brand can be clear after reading the following table.
As we all know, as the first batch of new car-making brand, "Wei Xiaoli" is at the forefront of the new energy field in terms of enterprise scale, product performance, user reputation and market recognition. However, with the continuous maturity of the Chinese people's consumption concept, the sales performance of the three is also gradually opening up.
Regarding Xiaopeng's performance of winning the top spot in the sales list of new forces again, I believe that everyone has seen it strangely. Last month, the cumulative delivery volume of Xiaopeng Automobile exceeded 15,000 units, achieving a year-on-year increase of 202% year-on-year, throwing out the second place more than 3,000 vehicles; at the same time, the cumulative delivery of 34,561 vehicles in the first quarter also achieved a far leading position, showing strong sales potential.
Obviously, the reason why Xiaopeng Automobile has been able to reach the top repeatedly, on the one hand, comes from the product lineup covering the two major markets of cars and SUVs, which can provide consumers with more options; the second is the continuous best-selling of Xiaopeng P7, with a single monthly delivery of 9183 vehicles, which is particularly rare for a 250,000-class domestic car. In addition, today's Xiaopeng P5 is still in the stage of sales climbing, and the flagship SUV Xiaopeng G9 will also be listed this year, I believe that its sales performance at the end of the year will have more room for improvement.
Unexpectedly, Xiaopeng Automobile was followed by Nezha Automobile, which was not ideal and Weilai Automobile did not sell well, but because Nezha Automobile was "too strong". Putting aside the sales trough caused by the Spring Festival holiday in February, Nezha Automobile, following December last year and January this year, once again achieved a delivery of more than 10,000 yuan in March, achieving a year-on-year increase of 270%, which is inseparable from the help of Nezha V and Nezha U two people-friendly models. In addition, Nezha's flagship sedan Nezha S will also be listed this year, whether it can make sales go up to a higher level, this model may play a key role.
Since the beginning of the listing, the ideal ONE equipped with the "extended range hybrid" system has received a lot of criticism, but it is undeniable that the ideal ONE is selling better and better. Although there is only one model, the cumulative delivery volume of ideal cars last month exceeded 10,000 units, reaching 11,034 units, an increase of more than 100% year-on-year, ranking in the top three of the list steadily, and in terms of comprehensive sales and pricing, it may become the "biggest winner"; at the same time, the new flagship SUV Ideal L9 will also be launched on the 16th of this month, which can further enrich the product lineup of ideal cars.
However, according to the price increase policy of ideal cars, starting from April 1, the price of ideal ONE will rise by 11,800 yuan to the latest guidance price of 349,800 yuan, so it is not excluded that some car owners will "consume in advance" in order to avoid price increases. Whether the ideal ONE after the price increase will still be as popular as before, and perhaps the delivery performance in April will be more convincing.
In terms of sales performance in the first quarter of this year, the quarterly deliveries of Xiaopeng, Nezha and Ideal Automobile all exceeded 30,000 vehicles, forming a new "first camp"; while the zero-run cars that delivered more than 10,000 vehicles in March reached the same order of magnitude as Weilai Automobile with the results of 21,579 quarterly deliveries. In addition to the zero-run C11, zero-run T03 and zero-run S01 on sale, zero-run cars will launch a new medium-sized pure electric sedan C01 in the second quarter of this year, which is also worth paying attention to whether it can "blossom" in the high-end market.
As the leader of the new forces, although weilai automobile's monthly delivery volume remained at 10,000 units and rose by 37.6% year-on-year, the increase in helpless competitors was more obvious, so its april delivery volume could only rank fifth. In the face of the collective price increase of many brands, including Tesla, Li Bin, founder of Weilai, declared that "there is no plan to increase prices at the moment", which made many users eat a "reassuring pill"; however, in the face of the entry threshold of the starting price of up to 350,000 yuan, as well as the entry of pure electric products of luxury brands such as BBA, how many users of Weilai Automobile have yet to be tapped, it is still unknown, as netizens said: "It is inevitable to panic." How to break through the bottleneck of "monthly sales of 10,000 vehicles" may become a problem for the development of Weilai Automobile in the next stage.
Conclusion: Of course, the above list ranking is only for the new forces of independent car manufacturing, if you add Tesla, BYD and other brand sales, the above brands will most likely retreat a few. Therefore, the increase in the new forces of car-making is obvious, but this just shows that they still have great room for development; only with the strength of alternative fuel products can they really breathe a sigh of relief.