Open the February 2022 National Automotive Industry Report released by the China Industry Association, in the SUV sales list, you will find that BYD Song PLUS new energy models rank first in the list.
Low fuel consumption, high configuration, large space, strong acceleration, beautiful design are the highlights of Song PLUS new energy, more importantly, Song PLUS new energy orders are still in line, booking still have to wait for 3 or 4 months to pick up the car, so when other hot-selling SUV models are overdrawn and sold a few years ago, the achievements of Song PLUS new energy have become very eye-catching.
Now, the competitor of Song PLUS New Energy may be about to appear, it is Evergrande New Energy's Hengchi 5. In the recent Ministry of Industry and Information Technology's "Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Tax (Batch 52)", the shadow of Hengchi 5 was finally seen.
Why is Hengchi 5 a competitor of Song PLUS New Energy? From the currently exposed data, Hengchi 5 is also positioned as a compact SUV, the price is likely to be between 150,000-200,000, and in some of the performance data that has been exposed, hengchi 5 performance is more advantageous than the pure electric Song PLUS new energy model. Of course, the limitation of pure electric models is that they rely heavily on infrastructure and cannot be as flexible as BYD's DM-i models.
However, the birth of Hengchi 5 may not be so smooth.
As early as November 9 last year, in the Ministry of Industry and Information Technology's 350th batch of "Road Motor Vehicle Manufacturers and Product Announcements" new product announcement, hengchi 5 LX two models have been listed. At the beginning of 2021, Xu Jiayin, chairman of the board of directors of Evergrande, said at the 2020 annual performance conference of China Evergrande that Evergrande Automobile plans to trial production in the fourth quarter of this year and achieve a large number of deliveries next year, which coincides with the time point.
On the evening of March 22 this year, Evergrande New Energy Automobile Group held a mobilization meeting of "three months of hard work and realization of Hengchi 5 mass production". Xu Jiayin personally attended the venue and issued a requirement that Evergrande Automobile should work hard for three months and must achieve the mass production of Hengchi 5 on June 22.
So, in other words, Hengchi 5 is still not listed.
Of course, at present, Hengchi 5 has a sales qualification, Hengchi is also recruiting car sales consultants, and the previous market rumors that Hengchi 5 will be officially sold in the second quarter of this year, I believe that soon we will be able to experience this model.
According to the information of the Ministry of Industry and Information Technology, the appearance size of Hengchi 5 is 4725mm/1925mm/1676mm, the wheelbase is 2780mm, positioned as a compact pure electric SUV, the total power of the motor is 150kW, the total torque is 345N·m, 0-100km/h acceleration is 7.8 seconds, and the CLTC standard comprehensive endurance can reach 602km.
Compared with the pure electric Song PLUS new energy model, the total power and total torque of the Hengchi 5 motor are greater, the pure electric test mileage is longer, and even the wheelbase size is slightly dominant.
From the configuration point of view, Hengchi 5 will be equipped with a 10.25-inch dashboard + 14.6-inch central control screen + 10.25-inch co-driver screen of the three-screen center console, multimedia support 5G vehicle interconnection system, navigation support AR augmented reality function, while there are imitation suede fabric seats, the main driver and co-pilot both support electric adjustment, and with heating, ventilation functions, hidden door handles, panoramic sunroof, electric induction trunk door is also a highlight; as for the automatic driving assistance system, Hengchi 5 should be quite confident, Position it as L2.5+.
From the perspective of the price of the models involved in this survey, Hengchi 5 has the ability to lower the price to the level of 150,000 yuan, take the people-friendly route, and also have a way to take the high-end route of more than 200,000 yuan. It can be said that 150,000-240,000 yuan are the possible price range of Hengchi 5, combined with the market, the possibility of the guidance price between 150,000 and 200,000 is relatively large, but if the factors of commodity price increases this year and the price increases of other manufacturers are taken into account, it is not known how Hengchi 5 models will eventually be priced, and it is necessary to know that xiaopeng G3i will start from 168,900 after the price increase.
Of course, from the perspective of performance, configuration and pricing, Hengchi 5 is very attractive, but the most important reliability for the car, Hengchi 5 has not been verified, just like the 1 million kilometer endurance test, in most cases also on the bench test for 6 months to complete. However, the Magna behind Hengchi has strong design, integration and even foundry capabilities, and BAIC's Polar Fox is produced by Magna.
Of course, more important is the maintenance channel, after all, the car is a tool, often 100km / h more than the running environment is also quite difficult, at least 10,000 kilometers also have to do a routine inspection of it, but bought Hengchi 5 to where to go to maintain it? You ask me I don't know.
As for the sales channel, it is more important. Of course, since we have not yet seen Evergrande New Energy's 4S store, we give a bold guess here - Evergrande New Energy may rely on Evergrande's many properties to spread the sales network, and because the flow of people in various properties is generally large, it is convenient to tap potential consumers.
In the end, car manufacturing is not a rich industry, compared with the traditional real estate, the automotive industry has a longer return cycle, needs to invest more money, but also because of changes in the environment there is a strong uncertainty, such as the hydrogen energy previously bet by Toyota, the 3-cylinder engine bet by the American manufacturers, therefore, Hengchi 5 can not finally be recognized by the market, we have to further observe to confirm.
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