On February 10, the Real Estate Registration Center of Zhengzhou Airport Economic Comprehensive Experimental Zone issued an announcement. The announcement said: The right to use state-owned construction land under the names of Evergrande New Energy Automobile (Henan) Co., Ltd., Zhengzhou Evergrande New Energy Technology Development Co., Ltd., Zhengzhou Chaoyue Life Service Co., Ltd., Jinchi Life Service (Henan) Co., Ltd., and Zhengzhou Chaoying Life Service Co., Ltd. will be cancelled. Since our institution is unable to recover the following real estate property rights certificates, it is hereby announced to be invalid in accordance with the provisions of Article 23 of the Detailed Rules for the Implementation of the Interim Regulations on Real Estate Registration.
Blue Whale Auto interviewed Bai Wenxi, vice chairman of the China Enterprise Capital Alliance and chief economist of IPG China, who pointed out that the 14 parcels of land should belong to the industrial land and supporting residential land under Evergrande New Energy Automobile, which may be due to Evergrande New Energy's failure to invest in development and construction in accordance with the time node stipulated in the land transfer agreement, which triggered the relevant terms of the agreement, and the 14 parcels were reclaimed and cancelled by the Xinzheng Municipal Government. These 14 cases of land should belong to evergrande new energy, which belongs to the listed company Evergrande Automobile, and is an important part of the assets on the balance sheet of Evergrande Automobile, and the loss of this part of the real estate asset package, in addition to letting Evergrande Automobile's original development plan lose the possibility of landing construction in Zhengzhou, is also a major loss of Evergrande Automobile's assets, which will inevitably cause major losses and negative impacts on evergrande automobile's stock price and market value.
Desperate? Hengchi 5 finally entered the public list of new cars of the Ministry of Industry and Information Technology
It is most appropriate to describe the situation of Evergrande Automobile with high driving and low walking and large opening and closing. The fall of the stock market is not to mention for the time being, and the products that have attracted much attention are also ill-fated.
In October last year, after Xu Jiayin, chairman of the board of directors of Evergrande Group, announced the strategy of transforming from real estate to new energy automobile industry within ten years, Evergrande Automobile immediately began the rhythm of "three months" for the first car Hengchi 5.
After Hengchi 5 appeared on the product publicity list on the website of the Ministry of Industry and Information Technology in November last year, it was excluded only a month later. At that time, in the eyes of the outside world, Evergrande Automobile was in danger.
Subsequently, on January 12 this year, Hengchi 5 successfully rolled off the production line, 15 days earlier than the official expectation. Then on February 7, some netizens posted on Weibo that Evergrande Xu boss had just finished the group meeting, and did not mention the real estate project at the meeting, but released some heavy news about Hengchi Automobile. This includes messages that have entered the MIIT list.
On February 11, the official website of the Ministry of Industry and Information Technology released the 353rd batch of "Road Motor Vehicle Manufacturers and Product Announcements" list of new vehicle products, and Hengchi 5 was listed.
This car is positioned as a compact pure electric SUV, the price is expected to be below 200,000 yuan, is the lowest positioning and the cheapest volume model among the 9 models currently released by Hengchi Automobile.
It is certain that the public list of Hengchi 5 returning to new cars is definitely good news for Evergrande Automobile. However, the "burden" on Hengchi 5 is not light, and the pressure from competitors and the general environment cannot be underestimated.
Turning the tide? Hengchi 5 competitive geometry
In people's eyes, Evergrande Real Estate and Evergrande Automobile are now in a very awkward situation. What is the ability of Hengchi 5, which has high hopes, to lead Evergrande out of the predicament and open up the situation?
First of all, from the product level, Hengchi 5 has certain advantages in core technology. Evergrande Automobile has long cooperated with German Magna and other enterprises for research and development, in addition to the establishment of Evergrande Automobile Global Research Institute to strengthen independent research and development, in the chassis structure, power batteries and other aspects of a number of core technologies. Previously, it was reported that Evergrande Automobile had mastered more than 2,000 technical patents. And the car market potential is very large, compact pure electric SUV segment although the military must be contested, but the volume is large enough, easy to promote the scale effect, which leaves Hengchi 5 more opportunities.
Secondly, Evergrande Automobile has many real estate resources, and its marketing channels and supporting services are more advantageous than other new forces to build cars and even traditional car companies. With lower costs and better services, building a sound ecosystem will bring a strong dislocation competitive advantage to Evergrande Automobile. If the operation is proper, I believe that not only Evergrande Automobile will benefit, but the real estate side should also be revitalized.
Finally, although Evergrande is currently in a deep financial crisis, it is still too much to say that it is still "well-funded", at least better than the ability of many new car-making forces. The so-called skinny camel is bigger than the horse, and it is not difficult to see from the several speeches of Boss Xu that they will do their best to ensure the mass production delivery of Hengchi 5.
Write at the end:
Not surprisingly, Hengchi 5 is expected to achieve mass production delivery in August this year, and some media said that its production base is intensively recruiting, basically technical jobs that produce vehicles, and it seems to be about to launch a final charge. Now look, this kind of desperate bet is really a helpless move, whether Hengchi 5 can become a life-saving straw for Evergrande, the market will give us the best answer.