New Car Notes
Written by | Zeng Wei
If someone asks, how much can I buy a joint venture mid-size SUV?
I believe that the answer given by 80% or 90% of consumers will be "200,000 or so".
But now I'm telling you not 200,000, just 150,000, believe it?
On March 28, Jiangling Ford Lingrui was officially listed, and the official guidance price was 139,800-16.58 million yuan. The first four models, including platinum-collar, prestigious-collar and prestigious-collar PLUS, can be delivered on the market; the elite-collar type is expected to start delivery in May.
▲President of Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. Xiang Dongping
At the same time, the official also gave car buyers can enjoy the deposit expansion gift, the first owner's exclusive engine and transmission core components lifetime warranty and lifetime free data traffic and other six major gifts, covering the pre-sale, after-sales and the entire process of the car. If these comprehensive benefits are included, the actual cost of buying a car for the first car owners is even lower.
In fact, Jiangling Ford Lingrui has issued a round of pre-sale price before listing, with a price range of 148,880-18.88 million yuan, and at that time, the author thought that the price was already attractive. Unexpectedly, when it was officially launched, the price of the new car was unexpectedly sharply reduced, and 2 of the 4 models were controlled to less than 150,000 yuan, while the top model was only 165,800 yuan, which was 23,000 yuan lower than the pre-price - 150,000 to buy a joint venture medium-sized SUV.
This wave of dimensionality reduction strikes is too fierce
Before the arrival of The Jiangling Ford Lingrui, 150,000 was usually the price range of joint venture small SUVs and autonomous compact SUVs. If you pass the price filter on the automotive vertical website, the range of 140,000-160,000, the selectable joint venture SUVs are mainly concentrated in small or entry-level compact models such as Honda XR-V, Nissan Qashqai, and Volkswagen Tuyue. Limited by positioning and size, their bodies are generally around 4.5 meters, and the wheelbase will not exceed 2.7 meters.
Looking at the mainstream joint venture compact SUV with more space, the starting price will basically be around 170,000. For example, the Honda CR-V has a starting price of 169,800 yuan, and the Toyota RAV4 Rongfang has a starting price of 175,800 yuan; even the cheapest Korean series, the Kia KX5 and Hyundai Tucson, have a starting price of more than 160,000.
Finally, look at Jiangling Ford Lingrui, a joint venture mid-size SUV, with a starting price of only 139,800, and the top model is less than 170,000. The price of the once joint venture compact SUV entry, now you can buy the joint venture mid-size SUV top configuration - this wave of dimensionality reduction blow, I can only say that Jiangling Ford is too fierce.
Now that the price advantage is on the table, let's talk about the competitiveness of Ford Lingrui's products.
Space comfort, not to lose Highlander
Presumably, some people will ask, is the Jiangling Ford Lingrui a medium-sized SUV? Before answering this question, I would like to say a point of knowledge.
As we all know, the wheelbase is one of the criteria for dividing the class of models, and the 2700mm is seen as a watershed for compact and mid-size SUVs. For example, the Honda CR-V, Toyota RAV4, etc., which we are very familiar with, have a wheelbase controlled below 2700mm; while volkswagen Tanyue and Tiguan L, which have a wheelbase of more than 2700mm, are classified into the mid-size SUV camp.
Referring to the above standards, let's take a look at Jiangling Ford Lingrui, whose body size is 4630*1935*1706mm, and the wheelbase is 2726mm, which is the same level as Volkswagen Tanyue. Therefore, it is no problem to say that the Ford Lingrui is a medium-sized SUV.
In addition, in the body data of Jiangling Ford Lingrui, there is an extremely eye-catching item, that is, the body width of 1935mm. What is this concept? The Tiguan L is 1839mm wide, the Audi Q5L is 1893mm wide, and even the new Highlander, a benchmark 7-seat joint venture midsize SUV known for its large space, is only 1930mm wide. Jiangling Ford Lingrui is wider than the Highlander? It's really no better than not knowing, one more than being frightened.
In fact, whether it is the appearance of the visual or the actual measurement experience, you can intuitively feel the advantages brought by the huge body width of the Ford Lingrui. From the outside of the car, it looks very wide and stocky, which is very much in line with the American sense of heaviness and security of Ford.com.
Sitting in the car, the longitudinal space in the second row is quite generous, and the horizontal space is even more difficult, even if you ride three adults at the same time, the overall comfort is higher than other models of the same level. Of course, such a space design also makes up for the shortcomings of the horizontal space shortage that currently exists in medium-sized SUVs on the market.
▲Height of the experiencer: 180cm
The configuration is thick, how to choose is not a loss
Talking about this, I am afraid that some people will ask, the joint venture medium-sized SUV has pulled the price to such a low level, is Jiangling Ford Technology playing the price game of "shaking a shot", or is it really giving benefits? Will Jiangling Ford Lingrui be another joint venture "beggar in the beggar"?
Of course, if it is a top-end model of 165,800, its scientific and technological intelligent configuration is basically directly full. It is equipped with more than 20 intelligent driving assistance technologies, including the Ford Co-Pilot360TM Intelligent Driving Assistance System, the fifth-generation ACC with queuing function, full-speed domain adaptive cruise, ELK emergency lane keeping, FCW collision warning, and LRAS track reversing assist. According to the joint venture configuration practice, these high-end intelligent driver assistance systems usually only appear on the top models of more than 200,000.
▲On the 12.3-foot LCD dashboard, the distance with the car can be accurately displayed
Ford's intelligent driver assistance system has always been very useful in the joint venture system, and the same is true for Jiangling Ford Lingrui. In terms of details, it is pleasant that on the 12.3-foot LCD dashboard, its follow-up distance can be accurately displayed (some brands only have a few distance displays), allowing the driver to always maintain a safe distance from the car in front, especially for high-speed driving safety is greatly increased.
Another thing that I particularly like is AR real-life navigation. After the vehicle turns on navigation, the road conditions in front of it will be displayed through the dashboard. It will be more intuitive and three-dimensional than traditional flat navigation. Especially in an 8D magic city like Chongqing, the overpasses on the upper and lower three floors sometimes make you confused. And on the Jiangling Ford Lingrui, which road to take, it is clear at a glance.
Ford tuned, rest assured to use it
The price is in place in one step, the configuration is impeccable, and according to the demand, we must talk about the three major pieces of Jiangling Ford Lingrui.
In terms of power system, Jiangling Ford Lingrui is equipped with the Ford EcoBoost170 engine, which has a maximum engine power of 170 hp and a maximum torque of 260N·m, matching the third-generation Magna wet 7DCT dual-clutch transmission with bmw X1 and Mercedes-Benz GLA. The data isn't radical, but it's worth mentioning: The interior of the 1.5T engine uses Honeywell's small inertia high-speed supercharger to further improve the intake efficiency by involving the intake boost earlier — just 1200rpm can output more than 250N·m of torque, the benefit is that the vehicle starts lightly and the power response is fast.
Of course, the hardware to power, but also depends on the adjustment of soft power. In the process of test driving Lingrui, the author found that the matching of its engine and gearbox was relatively tacit, and the power output tended to be smooth. Especially at low speeds, it is almost impossible to perceive the frustration caused by gear changes. Although the power output is not particularly strong, but fortunately, "follow the pedal", the command of each foot throttle can be quickly reflected in the actual acceleration performance of the vehicle, and the accelerator and brake pedal are also very heeled. As a home SUV, it is already good that the tuning of the power system can do this step.
The chassis performance of Jiangling Ford Lingrui is particularly worth mentioning, it adopts a new design, the suspension system has been adjusted by Trust-Mark Ford's global standardization, it can give people the same solid feeling as a European car, and the filtration of road bumps is relatively clean. Even with the occasional intense driving, the suspension can be pulled, and it feels more confident than driving a Japanese SUV.
Overall, at the driving level, the Ford Lingrui overall gives people a good sense of getting started, belonging to the category of very good driving.
『 Final Remarks 』
After talking about the competitiveness of Jiangling Ford Lingrui, finally we will talk about the competitiveness of Jiangling Ford Technology. It is undeniable that under the guidance of the "Ford China 2.0" strategy, Jiangling Ford Technology has gradually found its own positioning, and has quickly built a rich product matrix including the medium and large family SUV Ford Lingyu, the medium-sized SUV Ford Lingrui, the compact smart SUV Ford Lingrui, and the hardcore off-road Ford Roadbreaker in the shortest time.
Not only that, Butt established Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. in early 2022 to further promote the implementation of the "Ford China 2.0" strategy. As the first model after the establishment of Jiangling Ford Technology, Lingrui bears the dual high hopes of brand and sales. Therefore, Jiangling Ford Technology has made a double insurance for the competitiveness of Jiangling Ford Lingrui - giving it product strength at the same time, and then giving an ultra-low price that breaks through the joint venture standard.
For consumers, spending less money and enjoying higher-end products and services, this wave of benefits is of course no reason to refuse. So, if you happen to have the intention of buying about 150,000 SUVs, you may wish to go to the 4S store to try the Jiangling Ford Lingrui, I believe it will not disappoint you.
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