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The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

Since the end of last year, the new energy vehicle market has blown a wave of price increases, whether it is a new car-making force or a strong traditional car company, they have been unable to stop and have opened a price increase channel. Especially after March this year, due to the rising prices of upstream raw materials and the tight supply of supply chains, the price increase trend swept almost the entire new energy vehicle market. According to incomplete statistics, nearly 20 car companies announced price increases, involving nearly 40 models, with increases ranging from thousands to tens of thousands of yuan.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!
The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

In the wave of price increases, the price of new energy vehicles is often the same as the previously announced pre-price or slightly higher. However, GAC Mitsubishi has adhered to the price bottom line, and the new car Atuka is priced at 199,800 yuan and 229,800 yuan, compared with the pre-price of 210,000-240,000 yuan released at the Guangzhou Auto Show last year, which can be said to be very sincere in terms of price.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

Real material casting: aluminum alloy pure electric platform to create

GAC Mitsubishi's first joint venture pure electric SUV Artuka, want to be a hit, relying on the price alone can not do, must come up with real materials. Although many traditional car companies are also accelerating electrification, but subject to many factors, the pace is relatively slow, especially many pure electric models mainly from "oil to electricity", the attraction always seems to be less than a little.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

GAC Mitsubishi Artucko is built by an exclusive primary aluminum alloy pure electric platform, which is the first Japanese car built based on the pure electric platform in China, and the material used is still aluminum alloy. As we all know, the pure electric platform does not need to consider the position layout of the engine, gearbox, drive shaft and other components, can focus more on the optimization of the body structure, the density of aluminum is only 1/3 of steel, the use of aluminum alloy material can reduce the weight of the vehicle, the body center of gravity is reduced, there are advantages such as more stable and comfortable driving, but the disadvantages are also obvious, that is, expensive, not every car company is willing to invest.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

Although Artuka is positioned as an A+ SUV, its size has basically reached the level of a medium-sized SUV - 4630/1920/1728mm in length, width and height, wheelbase of 2830mm, and its own weight is only 1.9 tons. Perhaps placed on the fuel vehicle, such a self-weight does not represent anything, but in the same class of pure electric models, Artuka's vehicle quality can be called the best, in terms of energy consumption and endurance properly added points.

As a new energy vehicle, due to the special structure, the most worrying thing during the driving process is the battery on the chassis that may be scratched. With the blessing of the pure electric platform, the minimum ground clearance reaches 160mm, and it has good passability through some non-paved roads. It's a very good level for an urban SUV!

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

In addition, based on the pure electric platform of the native aluminum alloy, Atuka achieved a weight ratio of around 50:50. This not only gives Artuka a super high advantage in space, but also the smallest horizontal dynamic indicator effect in terms of dynamic control, which is to say that better control can be obtained.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

In terms of power, Artuco's explosive power is always on the line. It adopts a three-in-one high-performance integrated electric drive with a maximum power of 165kW and a maximum torque of 350N·m. At the same time, Artuka is equipped with a 69.9kWh large-capacity ternary lithium battery pack that has passed nearly 100 tests, and the CLTC has a cruising range of 520 kilometers. For reference, a pure electric vehicle of a joint venture brand has a cruising range of 555 kilometers and a battery capacity of 83.4kWh, which reflects the advantages of Artuka's use of a large number of aluminum alloy lightweight bodies. It is also equipped with a high-precision BMS battery management system, and the estimation accuracy of the remaining power can reach 3%, which can completely eliminate the user's anxiety about the inaccurate remaining power.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

Tough guy on the outside, high IQ on the inside

Pure electric platform is like an inner beauty, can not see or touch, can only go to deep experience and contrast to feel its unique beauty. Like falling in love, the first eye is very critical. For the design of the SUV's appearance, Mitsubishi has a unique insight, which stems from the Dakar Rally that has been fought for many years, and the tough guy belief that is not afraid of hardships gives people a sense of safety, reliability and indomitability.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

Therefore, Artucker adopts the hardcore style that is rare in the pure electric models of the current joint venture brand, and comprehensively inherits the family design concept of the Mitsubishi brand. The family-designed voice "Dynamic Shield" delivers the hardcore spirit of safety, reliability and indomitable progress to consumers.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!
The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

Atuka's thick horizontal strip in front of the net is very imposing, and the two sides are matched with the same stout chrome trim, forming a tough double "C" shape and then with a sharp split LED headlight, making the front face full of hard temperament. Under the overall outline of the short front suspension, large front cockpit and suspension roof sports modeling, coupled with the dynamic aesthetics and hardcore genes, the proper tough guy aura is more intense.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

Don't look so the outside, Atuko's inner intelligent technology is even more powerful. Artuco's interior style adopts the popular minimalist style, horizontal surround interior layout, covered with large areas of soft bag material at your fingertips, and the ergonomic seat with zero gravity is equipped with functions such as heating and ventilation, which is comfortable when seated.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

The 12.3-inch dual LCD screen adds a technological look. It is worth mentioning that Artukao is equipped with ar real-life navigation that is rare in its class. I believe that many old drivers have encountered the embarrassment of taking the wrong road, especially when encountering unfamiliar complex road sections, even if they open navigation, they often go wrong. AR reality navigation can be a good way to avoid this kind of embarrassment, AR real scene navigation can display the street reality on the 12.3-inch high-definition dashboard, and superimpose the display of virtual route guidance, so that the driver can easily navigate any section of the road, quite practical.

In addition, Artuka also has a new generation of iFLYTEK XTTS voice technology full-scene intelligent voice interaction system, which can support sound source positioning and deep control of the car function, such as when the co-driver says to open the window, it will only open the co-driver's window, and the intelligent interaction experience will be directly full. The whole vehicle is equipped with 9 high-performance radar and cameras as hardware support L2 automatic driving assistance system, under the "assistance" of intelligent black technology such as ACC adaptive cruise, 360 panoramic parking image, lane departure warning, lane keeping assist, front collision warning, active braking, etc., showing the safety and peace of mind brought by technology.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

In today's era of smart technology popularity, OTA remote upgrades and APP vehicle intelligent control interconnection are essential, and these Atuka have all of them.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

Every little detail shows the intentions of the car builders

Whether or not to build a car with heart can often be tasted from small details.

The concealed door handles are not only beautiful, but also have a full sense of ceremony when they pop out automatically, and can also reduce wind resistance and reduce energy consumption. Now many models have adopted hidden door handles, but in winter, when encountering rain and snow freezing, this time it is embarrassing, the handle is firmly frozen inside, it is very difficult to open the door, which is also the most complained about by the hidden door handle.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

Atukao took this problem into account at the beginning of the design of the hidden door handle, and the designer set the maximum ejection force of the handle motor to 35KG, and the general freezing was not difficult for Atuka. The harsh winter is not afraid of "blocking the door"!

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

Atuka's electric rear tailgate, in addition to the normal opening method, also uses intelligent induction design. This opening method is different from the commonly used kick opening, which is often complained by the owner that it is not sensitive enough. Artuka's intelligent induction electric tailgate, the driver only needs to take the key, come to the rear of the car for a short stop, the vehicle can sense and automatically open the rear tailgate, quite smart.

The use of space has always been the strength of Japanese cars, Artuka is no exception, the car is designed with 25 storage spaces, the trunk volume can be extended up to 1102L, intimate and practical.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

Most notably, Attuco's nap pattern and rainstorm pattern. When the nap mode is turned on, the vehicle will automatically adjust the comfortable sitting posture and air conditioning air volume, giving you a warm and comfortable rest environment; when the weather suddenly changes, turn on the rainstorm mode, the vehicle will automatically close all the windows and open the air conditioning, so that the owner can drive more safely.

These details are warm and practical, in fact, Artuka has many heart-warming small details waiting for car owners to feel.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

Full of sincerity to the owner

As the first joint venture new energy model of GAC Mitsubishi, GAC Mitsubishi has shown full sincerity and launched a rich car purchase rights policy: the first car owner can enjoy a lifetime triple electric warranty, lifetime free car network traffic; 2 years 30% off value preservation repurchase rights; 5 years or 150,000 kilometers of vehicle warranty, replacement subsidies and 20,000 yuan exclusive "tourism fund" and other benefits. Rich car owners' rights and interests in car purchase, to solve consumers' worries about car purchase, car use and car maintenance. Consumers can place orders at THE GAC-MITSUBISHI Official Mall, M-SPACE Mini Program and APP.

The wave of price increases swept through the new energy vehicle market, but this "big guy" brand said "no"!

As the first joint venture pure electric product of GAC Mitsubishi, Atuka offered a generous gift to consumers on the occasion of the 10th anniversary of the establishment of GAC Mitsubishi, and also laid the foundation for the transformation and upgrading of GAC Mitsubishi and the development of the new energy industry. In the future, GAC Mitsubishi will also introduce more models to bring consumers more new energy models with unique brand characteristics.

Text/Zhang Jingsong

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