In the consumption concept of the Chinese people, there is a directional thinking of "one penny and one goods", and it is always felt that there is no good goods that are cheap. Then in turn, ask, you must have good goods? not necessarily. For example, in the automotive industry, the BMW brand has always occupied an important position in the first-line luxury brands, and at the same time, it is also a status symbol in the current standard of living. However, as two representative luxury models under BMW Brilliance, bmw 5 series and BMW X3 are among the best in sales, but the number of complaints is also the highest among luxury brands.
Bmw 5 Series and BMW X3 the lowest price is also nearly 400,000 yuan for sale, all consumers who buy them are mostly against the quality of BMW, but from the domestic recognition of the high quality of the car network we can see that in the past 30 days, BMW 5 Series and BMW X3 frequent complaints by car owners, respectively, with 142 cases and 91 cases of complaints, entered the second and fourth place in the complaint list, but also has become the two highest complaints in the past month car quality network platform, is this also a penny for a penny?
Judging from the content of the complaint, the most complained problems they complained about were engine/motor oil leakage and oil burning, and a common complaint was that the car and machine system lacked the mobile phone description function, which was inconsistent with the propaganda and suspected of fraud. If the number of complaints about these two models is high, it is because of their higher sales, which we can understand, but from the current problem, luxury cars do not have luxury quality, such as burning engine oil has always been the core problem that BMW cannot solve, and it has always been a problem that the majority of BMW owners complain about and complain.
Not long ago, the BMW 3 Series just had a large-scale complaint incident due to the engine burning oil incident, although it has been a period of time since the concentrated outbreak, but the incident has not been effectively resolved. At present, bmw 5 series and BMW X3 have the same problem, it is understood that this batch of owners who have purchased multiple series including BMW 3 series, 5 series, X3 and other B48TU after 2019 have encountered different degrees of burn oil, oil alarm, spark plug oil, intake valve and cylinder carbon deposit problems.
In addition, in addition to the problem of "burning oil", engine/motor oil leakage is also a common problem of BMW, as netizens said: "If the engine does not leak oil, it may be a fake BMW!" Although this sentence sounds ridiculous, it truly reflects BMW's lack of control over quality control. The engine is the "heart" of the car, once there is a problem, it will cause the hidden danger of major failures, which will seriously affect the safety of the driver and occupants, and as a first-line luxury brand, many of its models have the same problem, and BMW has not been solved, really does not put the safety of consumers in the eyes.
In addition to the engine complaints, the most complaints are also sales fraud and publicity discrepancies, it is understood that hundreds of car owners said that in the sale of the 2020 BMW 5 Series, 630, 2020-2021 X3, X4 supporting the car system lacks the remote upgrade and voice control described in the owner's manual and other functions, and deliberately concealed the difference between the vehicle system sold in the same period when selling the vehicle. Together with more than 300 people (as of March 15, 2022), a complaint was filed against BMW after-sales, but at present BMW has not reasonably explained and handled many of the above incidents.
We admit that the car is composed of thousands of parts, more or less there are some problems, can not be demanding perfection, but with the situation to solve in time, only after-sales service to do in place, so that consumers are satisfied, so that the future development of the road is bright and frank. As a first-line luxury brand, BMW in the sales of steady rise, should improve product quality, service standards, consumers invest in heavy money to buy BMW, hope BMW can repay the quality, but the reality is to these BMW owners a merciless slap, if BMW continues to maintain the current state, I believe it will soon be manifested in its sales.
Uncle Che summed up
Back to the beginning of the topic, expensive is not necessarily a good product. The BMW 5 Series priced at 42.89-55.19 million yuan and the BMW X3 priced at 39.28-47.98 million yuan are not cheap, and they are also the sales pillar of BMW, but these two models have the most complaints, for consumers who want to buy these two cars at this stage, it is best to understand more about this aspect of things, and do not suffer losses and be deceived. For car companies, if such incidents are not solved, it will affect BMW's brand image, which in turn will affect its sales. The so-called "water can carry the boat can also overturn the boat", if the quality can not be taken into account the sales, it will make a brand quickly fall from the top into the abyss.