The effect of the big price cut came with a big increase in sales of the iPhone 15 Pro Max

Zhongguancun Online

2024-05-23 21:02Posted on Beijing Zhongguancun Online Official Account

The latest research from Counterpoint Research shows that Apple and Samsung occupy all positions in the top 10 in the first quarter of 2024 mobile phone sales rankings, with other brands failing to make the list, highlighting the dominance of the two players in the global smartphone market.

During the quarter, the iPhone 15 Pro Max was named the world's best-selling phone for its outstanding sales results. Sales of the Pro series accounted for half of Apple's total sales in the first quarter of 2024, becoming a key force driving its sales growth.

The reason why the iPhone Pro series has been able to achieve such excellent results is due to its significant upgrade in configuration, which is clearly different from the standard iPhone. For example, the Pro series comes with high-end features such as a high refresh rate display, an A17 Pro processor, a 48-megapixel main camera, a periscope telephoto lens, and a titanium body.

The iPhone 15 Pro Max was able to become the sales champion, also thanks to Apple's price reduction strategy implemented worldwide. Especially in the Chinese market, Apple began to launch discounts before the Chinese New Year, but the initial discount did not have the desired effect. Subsequently, during the 618 e-commerce festival, Apple launched an unprecedented price cut, which effectively promoted the growth of sales.

Specifically, the original price of iPhone 15 starts at 5999 yuan, and it drops to 4599 yuan after the discount; The original price of the iPhone 15 Pro starts at 7999 yuan, and it drops to 6099 yuan after the discount; The original price of the iPhone 15 Pro Max starts at 9999 yuan, and it drops to 7949 yuan after the discount. Among them, the largest discount is the iPhone 15 Pro 1TB version, the original price is 12999 yuan, and the price is 10699 yuan after the price reduction, and the price difference is as high as 2300 yuan.

This price reduction strategy has paid off. The data shows that within the first hour of the sale of Tmall 618, Apple's transaction amount exceeded 1.5 billion yuan, which fully proves the positive impact of sharp price cuts on sales.

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