Since the mainland advocated new energy vehicles, there have not only been new car-making forces and traditional car companies, but also the step-by-step pressing of Internet manufacturers such as Baidu and Xiaomi, and it seems that all walks of life are optimistic about the automobile industry. However, this glory has brought good news to the industry at the same time, but also brought pressure to the enterprise.
In the new energy electric vehicle segment, car companies have squeezed their heads to march towards the new four modernizations. Many models are iterating on rapid updates, which is good for users, but not very friendly for the electric vehicle product itself, because the electric car is not more than one, and one less is not much. Under such great competitive pressure, the listing of new models must have a "stand out from the crowd" posture, so many manufacturers have made a lot of efforts in product definition, channel promotion and marketing publicity.
In the Tesla dominance sweeping the low-end market, Wei Xiaoli hugged his own group to start a war, the traditional car factories are trying their best to give themselves a label at this stage, this "SAIC No. 1 Project" brand is indeed quite different. Zhiji Automobile, which looks more like Shanghai's "own" car, is built by SAIC, Pudong New Area and Alibaba Group, a 10 billion yuan "Jumbo" project, and also carries the heavy responsibility of reforming and innovating the mechanism of China's largest automobile group and breaking through the brand upwards.
On March 29, the price of Zhiji L7 Pro, a new car under the Zhiji brand, was unveiled, and the official retail price was 408,800 yuan. After several twists and turns, it was placed in the middle of Tesla and Weilai.
The image comes from the official map
Zhiji L7 belongs to the luxury medium and large car, from the price and positioning point of view, its competitive model should also be Nio ET7. However, at last year's Shanghai Auto Show, through communication with the staff, it was learned that the Zhiji L7 also existed against the Tesla Model S.
Zhiji, like Tesla, began with the mass production of medium and large sedans, and it did not take the lead in attacking the SUV market that Chinese consumers like.
At the same time, the body size of the Zhiji L7 exceeds 5m, the wheelbase reaches 3100mm, and the zero hundred acceleration is 3.87s, which does reach the level of Tesla Model S. It seems that this is a declaration of war for zhiji cars in the luxury electric vehicle market, but it is also a "definition" of electric vehicles that advocate performance.
What does the Zhiji L7 take to differentiate?
What does zhiji L7 rely on to differentiate itself from its opponents, and where is its advantage?
The answer is, "sport, performance."
Today's new energy electric cars can introduce themselves with intelligence and sportiness, such as Xiaopeng P7, Tesla Model 3, and Weilai ET7. But there are almost no models that focus on performance, handling, and even the technical team of F1 racing cars to tune the chassis.
Image source: Play Edit
"0.21Cd" drag coefficient, "four-wheel steering system", "Brembo four-piston calipers", "Pirelli P Zero high-performance tires", "3.87s zero hundred acceleration", "braking distance 32.69 meters", etc., these are the product points that a performance car pays attention to, and these are the labels of zhiji L7.
What is more noteworthy is that in addition to the hardware, the Zhiji L7 also deliberately let the Williams forward-looking engineering team with F1 technical background perform performance tuning and testing, which served the Williams F1 team, the 9th champion in F1 history, second only to Ferrari Team.
It is also because the Zhiji L7 has accepted the team's adjustment of suspension, springs, CDC shock absorbers, four-wheel steering system, anti-roll bar stiffness and so on in the UK, so the official also emphasized its handling performance. Some people even say that the Zhiji L7 can be controlled to be comparable to Porsche, which is rare in electric vehicles.
Judging from the official publicity pictures, the Zhiji L7 simulates the posture of drifting on the track, which also proves that it is an electric vehicle born for handling and driving pleasure, and it seems that it is different from the "original intention" of weilai ET7.
Users are also divided into "angel round" and "A round"
The zhiji L7 listing lock order has been opened, and some consumers who want to try to place orders may feel a burst of freshness.
Because the Zhiji brand will call its first batch of car owners "angel wheel users" and "A round users", which is different from the "founding version of users" of other brands, but the same reason, are to the first batch of users to buy a car some special rights.
Among them, angel wheel users compared to A round users, mainly can enjoy free upgrade selection of Bavarian semi-aniline leather seats, this level of seats basically belong to the Mercedes-Benz S-class Maybach seat material.
In addition, Angel Wheel users can also enjoy the exclusive Angel Wheel logo, Carlog intelligent car camera system, lifetime free use of IM AD evolvable driver assistance system and other benefits.
Officials said that the deadline for angel wheel users is May 29, and the lock deadline for A round users is June 17. However, the official website of Zhiji shows that the Angel Wheel Edition is currently sold out.
In addition, if the lock single booking user does not mention the car according to the predetermined delivery time, in the case of delivery delay, Zhiji will also give 1000 crystals / day of extension compensation.
PS: "Crystal" is a point, in addition to compensation and distribution, users can also participate in interactive tasks on the app, co-creation activities organized by the official organization, or activate the use of specific functions to obtain;
Zhiji also has a virtual currency class called "rough", corresponding to data rights, car buyers can use a certain number of crystals to extract rough, or through the use of vehicle data to obtain.
When users drive more than 5,000km per year, angel wheel users can exchange data rights for lidar fusion intelligent driving system, and A-round users need to spend 10,000 yuan more.
Those selling points that have to be seen
As a model that focuses on sports, the high-value appearance of the Zhiji L7 is still quite attractive. It was as if the Lexus designer had created the front face of the Zhiji L7, and the designer of Aston Martin had created the rear of the Zhiji L7.
The headlights of the Zhiji L7 are the first highlight. It has a 2.6 million pixel DLP display inside, and a total of 5,000 LED light sources inside the ISC taillight group can interact with the front and rear cars and pedestrians in different scenes, projecting various expressions and symbols, such as "courtesy to pedestrians", "likes", "holiday blessings", etc., which are not lost to Gaohe Automobile at all.
The biggest highlight in the Zhiji L7 car is the world's first 39-inch giant smart scene screen. The continuous screen resolution reaches 2K, which can realize intelligent lifting and cross-screen interaction.
In addition, users who like to listen to music will also be particularly surprised. The Zhiji L7 car is equipped with a 22-speaker sound system, of which the headrests of the four main seats in the front and rear rows each have 2 speakers, and the total power of the amplifier reaches 1120W, which is comparable to the sound of the NIO ET7.
Another highlight that has to be mentioned is the four-wheel steering function of the Zhiji L7, which is very meaningful for a large car with a wheelbase of 3100mm, and the official said that its virtual wheelbase is 2580mm-3250mm, which is also derived from the rear wheel steering system.
At present, most of the D-class luxury cars will use a high-cost rear wheel steering system, and the Zhiji L7 has reached a 12-degree rear wheel angle, which is indeed greater than the rear wheel steering angle of the Mercedes-Benz S-Class test drive before the product drive. The competitor NIO ET7 does not have a rear steering system, and will also be used as an advantage configuration by the Zhiji L7 to show off.
In terms of interior environment, the Zhiji L7 focuses on a "180 days + net taste level", which is a bit closer to Volvo. Zhiji officially said that zhiji L7 can achieve zero odor when picking up the car, and can meet the air standard in the car after 180 days of new car placement.
Even if we don't know how Zhiji defines these 180 days, we can simply understand that there is no taste in the new car of Zhiji L7, which can save the owner money for buying activated charcoal and pineapple.
Users who like traditional fuel performance vehicles must be obsessed with exhaust sound. The Zhiji L7 has a "supercar mode" that can create a feeling of driving a supercar together with sound and light.
The sound simulates the sound of the V8 sports car, and the screen will shift to performance mode accordingly, enriching the driver's senses. The supercar mode created by Zhiji L7 is not just as simple as hanging an S gear.
The ultra-thin battery and ultra-low center of gravity are also one of the sports performance selling points of the Zhiji L7. According to the official introduction, the center of gravity height of the Zhiji L7 is 490mm, which also benefits from the arrangement of the 125mm horizontal battery. Coupled with the front and rear dual motors and front double wishbones, the independent suspension of the rear multi-link, so hardware design, presumably the sport performance of the Zhiji L7 will not be bad.
Write at the end:
Among the many new energy electric vehicles, we are easy to encounter zero hundred fast acceleration cars, and it is also easy to encounter cars with sports appearance. But they and the high-performance cars that fans used to aspire to, always feel almost interesting.
After seeing the Zhiji L7, I understood that the meaning of the poor electric vehicles in the past may be professional performance tuning and the dedication to performance.
The listing of Zhiji L7 has little impact on the new energy vehicle market, because electric vehicles are already diverse. But for consumers who like performance and want to buy electric cars, this may be a treasure.
Even though few consumers can always push it to the limit in their daily home, Brembo's brakes, the tuning of the F1 racing team, and the zero-hundred acceleration of less than 4s are enough to make users blow a burst.
In fact, the emergence of the Zhiji L7 should not be defined as a luxury medium and large electric car, nor should it be defined as a competitor of ET7. If you like driving and showing off those performance parameters, it should be right to choose it.
*The header is derived from the official figure
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