For automakers, it is actually very difficult to really understand the needs of consumers, because this so-called demand is always in a dynamic change, especially at the threshold of switching between sellers and buyers' markets. In the face of consumers' confusion that "I may not know what I really want, but I know what I don't want", most brands can only go with the flow in the waves of the market, and there are very few brands that really have the ability to change the status quo, just as the current electrification process is not as smooth and fast as imagined, this phenomenon is particularly obvious.
When the demand for plug-in hybrid models surged, there were N kinds of plug-in hybrid models in the market, but it seems that there is only one BYD Chinese brand that can make people familiar and impressed. The launch of the DM-i super hybrid system once again allows us to see the "hard to find a car" that has not been seen for many years, but some people say that BYD suddenly caught fire, just because of good luck, just standing on the wind outlet.
The above sentence can only be said half right, the outlet of the mixed model is indeed coming, but BYD's popularity is not sudden. In fact, as a pioneer of domestic new energy vehicles, BYD's biggest feature is that it has a full industry forward-looking, to know that as early as 2008, when the state has not yet implemented new energy subsidies, BYD has launched DM 1.0 technology.
And over the years, BYD through continuous technological iterative development, and gradually improve its new energy industry chain structure, which has brought with "fast, provincial, quiet, smooth, green" high-quality experience of DM-i super hybrid, ultra-safe blade battery, but also trying to be lead-free of vehicle batteries; but also by improving the marketing style, service specifications and optimization of brand vision, continue to help the brand upward, so many years of technical accumulation, so many technological reforms, how can it be summarized with a good luck?
But I have to say that BYD, which has been dormant for more than ten years, always gives people a feeling that it is playing a super big game, and the DM-i phenomenon-level explosion is just a symptom, so what is BYD doing? On this question, we found the answer to this question after the new model of the Han DM series showed muscles - change and subversion. What has changed is people's inherent cognition of fuel oil and pure electricity, and what has subverted is the current market pattern.
How to quickly understand the core values of a car series? It is not wrong to look at its top-of-the-line model, after all, fist products will always match the most complete set of high-end equipment. After watching the two top-end models of Han DM-i and DM-p, we can understand the true meaning of change and subversion.
First, let's take a look at the Han DM-i, which is pre-sold at 216,800-322,800 yuan, which is a medium and large sedan that focuses on energy efficiency. Seeing this pre-price, in the past cognition, if more than 200,000 people buy a car, it must not bypass the joint venture brand, such as Accord, Camry, Passat these traditional fuel vehicles, so why buy Han DM-i?
Let's use the data to speak, Han DM-i 242km flagship pure electric endurance reached 242km, and neDC working conditions under the 100 km loss of power fuel consumption of 4.2L, the maximum cruising range reached 1300km, 100 km acceleration only 7.9 seconds, in addition, the wheelbase of 2920mm, the number of scientific and technological configurations is also extremely rich. It can be seen that for traditional oil vehicles, the product strength of Han DM-i has an absolute crushing advantage.
Among the newly released models, there is also a Han DM-p 202km four-wheel drive flagship model with a pre-price of 322,800, and when you see this, some people may say "all this price, give me a reason not to buy BBA". Don't worry, when you understand the horror strength of The Hamm-p, you will find that the BMW 3 Series, Mercedes-Benz C-Class and Audi A4L are also little brothers.
Han DM-p 202km four-wheel drive flagship model is mainly performance-oriented, but its conventional data is also the existence of the god level, pure electric endurance of 202km, NEDC working conditions under 100 kilometers of power loss fuel consumption is only 5.2L. It is worth saying that the 100 km acceleration of the Ham DM-p directly into the 3-second club, reaching a terrifying 3.7 seconds, as a comparison, the BMW 3 Series, which is known for its sportiness, has a 100 km acceleration of 5.9 seconds. In terms of space and configuration, Han DM-p is also comprehensively better than 34C.
So, what if the opponent is the Tesla Model 3, the hottest pure electric model? Model 3 high-performance version in terms of power performance, can indeed break the wrist with Han DM-p, but in terms of luxury and large space, it is far inferior to Han DM-p.
Write at the end:
When the Han DM series showed a handful of muscles, it confirmed BYD's profound technical heritage, and also confirmed to us the true intention and efficacy of the DM series. It can be found that in the face of the Han DM series, all the barriers between brand differences, energy forms and model levels have disappeared, and it is catering to the needs of consumers in a stronger way, and at the same time changing consumers' car purchase thinking. The launch of the Han DM series will bring an indiscriminate all-dimensional coverage of the dimensionality reduction blow, because from the perspective of product strength itself, the Han DM series has thrown out the ace bomb card type: all competitors at the same price, and there is no opponent at the same price!