For the BBA, in fact, in the domestic sales, the three of them have never been worried, at least in the field of fuel vehicles, after all, the linkage of brand effects, to their own products buckled a lot of aura, especially BMW Group, do you know how much the profit of BMW Group last year?
Last year, the BMW Group surpassed Mercedes-Benz in terms of sales, but compared to this, it is not worth mentioning at all in front of its profits.
BMW Group in 2021 global sales exceeded 2.52 million vehicles, an increase of 8.4% year-on-year, the group's total revenue reached 1112.39 euros, an increase of 12.4% year-on-year, in addition, BMW Group net profit reached 12.463 billion euros, an increase of 223.1% year-on-year, if such data is not enough image, then let's take a look at the "big red envelope" received by BMW shareholders at the beginning of this year.
Do you know how much 38.27 euros equals? It's 267.5915 yuan, which doesn't seem like much, right? But what if that number is in billions? There is no doubt that in the face of such "financial resources", BMW's sales volume cannot be said to be the first in the BBA, and this is indeed the case. Last year, the overall sales of Mercedes-Benz and Audi in The country have declined to varying degrees, of which Audi fell by 3.6% year-on-year, last year's sales reached 700,000 vehicles, Mercedes-Benz fell by 2% year-on-year, last year's sales reached 759,000 vehicles, while BMW, last year's sales reached 846,200 vehicles, an increase of 8.9% year-on-year, accounting for nearly 34% in the domestic market, it is conceivable how popular BMW is in China.
Of course, this is not too unexpected, more exaggerated is that BMW's influence even affected BMW's new energy products, BMW's new energy products, although in front of the mainstream car-making forces is a "younger brother", but in front of Mercedes-Benz and Audi, it is a veritable "big brother", taking BMW pure electric vehicle sales as an example, last year BMW pure electric vehicle sales reached 103,000 vehicles, an increase of 133.2% year-on-year, in addition, The BMW Group sold 328,300 new energy products, up 70.4% year-on-year.
I want to say that the BBA is the main one that does not belong to the bad money, if it is really necessary to vigorously develop new energy vehicles, it is impossible not to do it, because for now, the development of new energy vehicles is also maturing, is there money still afraid of no technology? So, in the final analysis, they are not very "valued" new energy vehicles, and some of the new energy vehicle products launched today are only small fights, but BMW is different, although BMW is still facing a number of mainstream car-making new forces, it still seems to have no power, but from the existing information, BMW is actually secretly making efforts.
We mentioned BMW's sales in the field of new energy vehicles last year, which is BMW's lead in the field of new energy vehicles, as for when it will "detonate", it must also focus on BMW's planning this year and the future. Previously, BMW revealed in the official micro that within this year, BMW will mass-produce innovative pure electric BMWi7, and trial production of pure electric models will reach 15 models, it is expected that by 2030, its global pure electric vehicle sales will exceed 1.5 million, not only that, it will also be its MINI brand also listed as a pure electric brand.
It is conceivable that in today's environment of new energy vehicles, BMW Group has not surrounded itself with the fuel vehicle industry that it is proud of, but has bravely advanced towards new energy vehicles, and actively plans for the future, and is bound to re-"out of the circle" in the field of new energy vehicles.
I want to say that in fact, this is the best example of a car company's continuous improvement!
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