In recent years, the proportion of sales in the new energy vehicle market is rising, and the competition between the new car-making forces represented by Weilai, Ideal, Xiaopeng, Nezha and Zero Run has become more and more fierce, and their sales ranking is also undergoing great changes. Judging from the sales volume of these months, the once-leading Weilai Automobile is obviously falling behind, falling out of the top three for two consecutive months, and the former Wei Xiaoli has changed the dynasty?
Nio's sales have declined for 4 consecutive months, falling to the second echelon
According to relevant data, WEIO delivered 10,878 vehicles in November 2021 and 10,489 units in December, compared with 9,652 vehicles in January 2022 and 6,131 vehicles in February. It can be clearly seen that the delivery volume of Weilai Automobile has shown a downward trend for 4 consecutive months, and the delivery volume in the first two months of 2022 is not only lower than the ideal and Xiaopeng, but even surpassed by Nezha Automobile, which has been in the second camp of the new car-making force. You must know that Weilai Automobile has always been the boss of the new car-making forces before, and now it has fallen to the second echelon of the new car-making forces, what happened to Weilai Automobile?
Word of mouth is declining, and the "boss" has become a thing of the past
In fact, whether the sales volume can rise steadily depends on the two aspects of product quality and brand service, as far as the current situation is concerned, Weilai has not satisfied consumers at these two points.
It is understood that Weilai Automobile was frequently exposed to negative news in 2021, such as two "fatal accidents caused by driving Weilai" in July and August 2021, the demolition of a second-generation charging station with an investment of 7.6 million yuan in October, and the incident of a car owner who was powered up in a different place but encountered vomiting in the car of the companion of Weilai service personnel.
In addition, on the third-party complaint platform, the quality of Weilai automobile is also lacking, such as defective seat design, unexplained fracture of the accelerator pedal, etc., which have directly led to the continuous decline of Weilai's reputation.
Then, Weilai CEO Li Bin's remarks of "why do people still buy oil cars" spread rapidly on the Internet, attracting many netizens to complain, in this regard, everyone's favorability for Weilai plummeted.
The stock price has fallen significantly, and there is no future without capital pampering?
According to relevant information, NIO U.S. stocks fell only $13.01 at the lowest rate this month, and last week NIO Hong Kong stocks fell to a minimum of HK$108, the decline is more obvious, fortunately in these two days there has been a recovery. The downturn of Weilai's stock market, in addition to the poor sales performance, is actually very much related to its losses for several consecutive years. According to the prospectus submitted by WEILAI, from 2018 to the first three quarters of 2021, its net loss was 9.639 billion, 11.296 billion, 5.3 billion and 1.874 billion yuan, with a cumulative net loss of nearly 30 billion yuan in less than 4 years. As the boss of the new forces to build cars, whether it is from sales or the stock market, including profitability is no longer beautiful. It can be seen that the future of Weilai, which is not favored by capital, is also worrying.
summary:
There is no doubt that on the one hand, the sales volume has fallen sharply, on the other hand, the stock price has fallen sharply, coupled with consecutive years of losses, such a Weilai, even if it was the leading big brother of the new car-making forces, has long since lost the appearance of the big brother. Coupled with the difficulty of recognizing the quality of the car, the serious decline in word of mouth, etc., people no longer look forward to the future of Weilai, and perhaps Li Bin, the founder of Weilai Automobile, will return to the "most pitiful person" he once was!