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Leaving the Mercedes-Benz sales system, Denza is about to build its own brand channel

As a brand jointly built by Daimler and BYD, Denza previously had a clear division of labor, marketing was responsible for Mercedes-Benz, and R&D and manufacturing was responsible for BYD, but with the basic withdrawal of Daimler, it is now fully controlled by BYD, and the previous sales in Mercedes-Benz stores will naturally become history.

Leaving the Mercedes-Benz sales system, Denza is about to build its own brand channel

A few days ago, BYD executive Zhao Changjiang revealed on his personal Weibo that the Denza logo will have a new optimization, and at the upcoming Beijing Auto Show, Denza will also build its own booth as an independent brand to exhibit, and Denza's new app is under development, which will achieve sales, car control, community and other functions. This also means that debenture has become a new high-end brand of BYD after the renewal has been nailed down.

Leaving the Mercedes-Benz sales system, Denza is about to build its own brand channel

Zhao Changjiang said that desirection's high-end MPV configuration will be equipped with double sunroofs, double-sided electric sliding doors, four-door double-layer silent glass and high-end brand tires as standard.

Among them, the electric sunroof plus large canopy is equipped with double electric sunshades, electric sunroof one-key opening /closing function, in addition, the sound insulation effect of the double glazing of the canopy can effectively isolate the outside world; the electric sliding door with the welcome mode double-sided electric sliding door is automatically opened, which can maximize the respect of guests; the four-door double-layer silent glass can maximize the silence; the high-end brand tires bring strong grip and handling through the use of high-tech composite materials.

Leaving the Mercedes-Benz sales system, Denza is about to build its own brand channel

In addition, Zhao Changjiang also said that Denza high-end MPV hopes to make each seat luxurious and comfortable, not differentiated, the third emission will have a unique solution, the comfort of the seat and the safety of the third row is the most important, so it will not sacrifice safety and comfort, but will take into account the convenience.

At present, Denza official has released a preview of the new model, but the specific details are still unknown, but with BYD's accumulation in the three electric technology, in this priced MPV, we are bound to see many breakthroughs, such as blade batteries with higher energy density, stronger electric drive systems, stronger auxiliary driving system configurations, etc.

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