As the first model under the new strategy of the Denza brand, the release of the Denza MPV is also very different from the past. Since the end of last year, Zhao Changjiang, general manager of Denza's sales division, has frequently interacted with users, constantly exposing details about new cars, and listening to users' opinions to further optimize the models. Therefore, you can see a lot of detailed information about the new car on the Weibo of @Zhao Changjiang V. We looked through all of Zhao's Weibo and comments over the past six months, and categorized and summarized the information he has revealed about Denza's new high-end MPV.
The exterior details are worth playing
As can be seen from the official map, the new car adopts the design of short front suspension and short L113 (distance from front axle to pedal), and the overall MPV form is presented. The front face is in a wing-out style, with a large, iconic mouth that occupies most of the area of the front face. The shape itself is quite coordinated, but some netizens think that it is somewhat similar to Toyota Alpha and ridicule it as "Tengerfa". It is worth mentioning that we learned that the front face of the official picture released this time is the front face shape of the DM version, and the front face of the EV version will be slightly different.
The tail shape is also simple and bright, and there are no too many elements arranged, but the layering of the tail is increased through the change of the profile. The through-type taillights are the most eye-catching design at the tail, and the arrow feather taillight shape is very recognizable. In addition, a small winding shape is designed at the upper end of the rear, and the rear wiper is inches inside the spoiler, which will not disturb the design elements of the rear and enhance the aesthetics of the rear.
At present, the official has not yet released the detailed parameter information of the new car, from the early Weibo information of Zhao Changjiang, it is known that the total length of dextap's new high-end MPV model will be about 5 meters 2. At the beginning of this year, Zhao Changjiang also mentioned that the MPV should take into account the comfort and convenience of getting on and off the car, "15cm ground clearance should be the best height." This also means that the ground clearance of Denza's new MPV models will be around 15cm. However, the new car will also provide air suspension, which can be taken into account by raising and lowering the height of the body.
The most interesting part of the appearance of the new car is the side, a straight waist line with a low front and back high waist line rising high, and turning downward at the rear of the car, outlining a richer light and shadow effect on the side. This inverted waistline spans the five sides of the body, and all five sides show completely different curvatures, which is extremely demanding for the manufacturing process. In order to pursue a beautiful, coherent side line, in the manufacturing process to greatly increase the cost, pay attention to denza's emphasis on this new car.
In addition to the waistline design, the rear sliding door adopts a slit design, specifically the upper end of the rear sliding door is consistent with the upper window edge of the front door, and does not extend to the roof position. The seam design not only reduces the seam at the top, but also makes it more beautiful in shape, but also plays a role in reducing wind resistance. Few MPV models on the market currently use a similar design.
The official figure released this time uses a dark blue body, and it is reported that this color will be the main color of the new high-end MPV model at the same time. As early as the beginning of this year, Zhao Changjiang revealed on Weibo that the color of new owners will be related to the popular color Of Peri in 2022. In addition, the new car also adopts a dense wheel hub design, which also adds a lot of color to the overall shape of the new car.
Exclusive architecture enhances in-car intelligence
Up to now, Denza has not officially disclosed the interior design of the new high-end MPV. However, before Zhao Changjiang has revealed a lot of information about the new car, first of all, the new car will adopt a 2+2+3 7-seat layout, and will not launch a 6-seat version. However, there will be a 4-seat ultra-luxury version.
At the same time, there is still a great suspense in terms of interior space. Some netizens asked Zhao Changjiang whether the third row could be completely flattened, and Zhao's reply would definitely be flat, but "folding is not necessarily comfortable and safe." Earlier, he also revealed, "We have a unique solution for the third emission in this regard." The comfort of the seats and the safety of the third row are the most important, so we will not sacrifice safety and comfort, but will take into account convenience and so on." How to make the third row completely flat without folding, while the second row has an extra long slide rail, this is very exciting.
Zhao Changjiang said that "Denza software and hardware will be equipped with advanced configuration, iterative with intelligence, and commonly used and new." He revealed that Denza's new MPV model will not use the BYD family-style rotating central control screen. Combined with the previously exposed spy photos, it can be seen that dentist MPV will use a horizontal independent central control screen. Unfortunately, a large number of temporary parts are still used in the test car, and the details of the final mass production version are still unknown.
In the car part, the new car will not use BYD's DiLink 5.0 system, but will use a new "Denza high-end unique advanced architecture" and a UI system with speed. It is worth mentioning that Denza can be said to have carried out a comprehensive separation with BYD this time, not only in the car and machine system independent design, the appearance part is also an exclusive design created by an exclusive team, and the new car does not have the "BYD Design" logo.
Some netizens pointed out that the car machine chip must use the 8155 chip, and Zhao Changjiang's reply was "there is something better than the 8155.". The "8155" is the 3rd generation Snapdragon digital cockpit platform chip released by Qualcomm in 2019, which is one of the most advanced smart cockpit chips currently on sale. However, in today's rapid development of intelligence, 8155 chips are also rapidly popularizing, from more than 100,000 to more than 500,000 new cars have begun to be equipped with 8155 chips. Today, the newer generation of Qualcomm Snapdragon 8195, 8295 and other more powerful smart cockpit chips are about to be officially mass-produced and installed, and are expected to appear on Denza's new MPV models.
In addition, Zhao Changjiang also revealed that the new car will be equipped with a 4-tone zone, and the third row can also be operated by voice control. The front 4 seats can be individually controlled by the windows corresponding to their respective positions. It is expected that Denza's new MPV models will have excellent performance in terms of intelligence, especially voice control.
Another small detail is that Zhao Changjiang specifically mentioned that "the camera of the smart space is a key in privacy." He pointed out that Denza's new MPV will not use a sliding in-car camera on the BYD Han model, and when netizens think that the new in-car camera will use the "blink" mode, it was affirmed by Zhao Changjiang. Denza's new MPV model is expected to feature a retractable interior camera design.
Rich in configuration, the standard configuration is very strong
In addition to the aforementioned intelligent configuration and air suspension, sliding air conditioning and other configurations, Zhao Changjiang also predicted more information on the configuration of new cars, especially a large number of standard configurations.
The configuration of these all series standards is really eye-catching, worthy of netizens calling it "entry and high matching". At the same time, the new car is not only equipped with four doors of double-layer silent glass as standard, but also has a high pursuit of the tranquility of the whole vehicle, which Zhao Changjiang describes as "sleeping in seconds on the car". At the same time, the new car will also make great efforts in audio, Zhao Changjiang said that there will be "an epic sound system", a good set of audio also needs the whole car to have excellent performance in sound insulation.
At the same time, at the same time, MPV will focus on the home market. In the interaction with netizens, Zhao Changjiang repeatedly mentioned the concept of lunch break in the car, and he also replied to the entertainment needs of netizens such as singing K in the car, and Denza hopes that this MPV model can be used as another private space outside the home and office.
In the digital age, charging is also a user's need. Zhao Changjiang sent a special Weibo to discuss the function of unlimited charging, he said that there should be high-power wireless charging on the car, and it should also have functions such as getting off the car without taking the mobile phone and full of reminders. In the interaction, he revealed that the charging power is expected to reach 50w, which will be compatible with domestic mainstream mobile phone brands. For the standard type C interface proposed by netizens, he also said that "there can be".
In addition, in the currently revealed new car configuration information, it is also mentioned that it will be equipped with heat pump air conditioning, waist massage, head-up display and other configurations.
To make the MPV not like a "driver"
At the same time, the new MPV model will have two kinds of power, DM and EV, but before talking about power, Zhao Changjiang revealed another key point is that "a high-end luxury MPV must be easy to drive in addition to comfortable riding." To change the inherent perception of driving an MPV like a driver.
Of course, there is not much information about this that can be revealed in advance, but the main direction is to ensure comfort while ensuring greater handling pleasure of the vehicle. On the one hand, the new cars mentioned above will be equipped with air suspension, and the new cars will also be available in four-wheel drive versions.
In addition, the new car will also provide more intelligent configurations for the driver, such as L2 level high-end driver assistance functions. However, compared with the official pictures currently released and the spy photos previously exposed, a monocular camera is on the front windshield of the new car, and a millimeter-wave radar can be seen in the front bumper position. I don't see side view and eye-catching cameras, etc., and it is not clear that it will be equipped with more perception hardware for intelligent driving on higher models.
At the same time, Zhao Changjiang also said that "what I hope to create is a seamless connection between the user's home, work scene, hotel, and car scenes, such as an ID, a class of fragrance, automatic assisted driving ability, etc." That is to say, the new car will provide the identity ID of the car machine, and the car will automatically switch to the common mode stored by the user, including fragrance, assisted driving, and of course, seat memory. And this ID can also be linked to homes and offices, etc., to create a smart ecosystem of car and home interconnection.
In addition, the EV version will provide powerful acceleration capabilities and two-wheel drive and four-wheel drive versions. Equipped with 8-in-1 integrated intelligent front-drive assembly, innovative use of motor inductance boost, battery intelligent thermal management system, to achieve -30 ~ 60 °C wide-area heat pump working temperature, to solve the winter mileage pain points of electric vehicles. The new car will also have a variety of driving modes such as economy, normal, sports, and snow to meet the driving control capabilities of multiple road conditions.
How much?
What everyone cares about most, and what is most mysterious, is the price of the new car. At present, the starting price of Denza's new high-end MPV models may reach 450,000 yuan. However, a netizen left a message saying that his pre-sale is about 350,000 yuan, not more than 400,000 yuan, whether he can become a Denza MPV owner, Zhao Changjiang left a giggling smile below, perhaps hinting at the starting price of the new car or within 350,000 yuan.
It is worth mentioning that the official Denza high-end MPV model has two versions of EV and DM, which are also equipped with four-wheel drive and two-wheel drive systems, and will also launch a 4-seat ultra-luxury version, so the price range of new cars will be relatively large. We guess that the top model is expected to go to more than 600,000.
In addition, according to the officially revealed planning, Denza's new high-end MPV was originally scheduled to make its debut at the Beijing Auto Show held on April 21-30 and officially launched within the year. At present, the Beijing Auto Show has been postponed, but according to the current release rhythm of the new car, Denza's new high-end MPV is still expected to be listed within the year according to the previous plan.
New sales channels create friendly services
On February 15 this year, Zhao Changjiang said, "The business license of Denza Automobile Sales service Co., Ltd. was officially issued yesterday, and the rebuilding of high-end services and experiences is about to begin!" This also means that the new DENZA will re-establish an independent sales and service network. Moreover, the official said that the new channel system will meet the needs of mid-to-high-end users such as car services and social services.
In this regard, the official expression is that "it will gradually land a variety of model stores, so that the service scope is farther away, so that the product is closer to the consumer." With the companionship of friends, fine granular service, online and offline interoperability mode, make the experience more intimate and more comfortable." Such a description still can't help but think of Weilai's channel system, including "NIO House". In the interaction with users, Zhao Changjiang also responded to netizens' comments on Weilai's services many times.
The Denza channel system will create a user co-creation space "Denza home" to create an online and offline sharing space for Denza car owners and friends. DEXE will continue to develop a long-term communication window for user needs, and keep the window of user co-creation and communication open. A series of co-creation activities will be held in the future to accept consumers' opinions and suggestions. In this regard, it also has a new name for brand fans - Teng pepper.
However, Denza's new channel system is not only offline services, Denza will use digital technology to disassemble the details of car purchase requirements and develop a whole process of online sales. Including online booking, online sales, reservation services and other processes, and test drive, delivery, after-sales and so on will be arranged offline. At the same time, the specification also revealed that depressing's new app development will achieve sales, car control, community and other functions.
For the original Denza old users, Denza will launch the relevant policies of the corresponding old customersWe will have corresponding car purchase, car use, service policy arrangements, including replacement services. At the same time, old users can also enjoy the new channel system of Denza in the future.
In the original plan, Denza will be exhibited as an independent brand at the Beijing Auto Show. As a joint venture brand between BYD and Mercedes, Denza has been sharing Mercedes-Benz's sales system and sharing booths with Mercedes-Benz at auto shows. The independent booth display means a new beginning for the Denza brand.
Although the postponement of the Beijing Auto Show disrupted this plan, it would not affect deforestation's subsequent development. In the official release of the news, it was also revealed that new optimizations will be made to the brand logo. However, in the official picture released this time, the brand logo on the car has not been updated.
However, combined with the current design trend of flat logo in the automotive field, we predict that this will also be the direction of brand logo optimization at the same time. In the official trademark information of Denza, we found a new logo style with flat design, which is expected to become the new logo of the Denza brand.
Of course, this is not our speculation. As early as February this year, some netizens suggested that the Denza brand carry out flat design, Zhao Changjiang responded "I see the feasibility", and then the official small assistant of Denza replied to "do what is said, arranged". In the official trailer video of dentist MPV, we see a hollow dextus logo appearing above the car, and the style is just in line with the official previously registered flat new logo.
In addition to the brand logo optimization, some netizens mentioned what tail mark to use, and Zhao Changjiang responded that there were "surprises". The previous Denza X model tail mark is an abstract "X" logo, and what tail mark will be used in the new MPV model is expected. Under Zhao Changjiang's Weibo about the name of the new car, Zhao Changjiang responded with the name of "Denza D9", the highest praise in the comment area, in a joking tone. Of course, the final name of the new car is subject to the official release, and there is no more information for reference at present.
epilogue
With the launch of Denza's new high-end MPV models, the Denza brand has ushered in a new look. Zhao Changjiang, general manager of Denza's sales division, frequently interacts with users and collects user opinions, which also opens up a completely different way for Denza brands and even car companies to communicate with users in the past. This year can be said to be a big year of MPV, a large number of brands released or listed new MPV models this year, Denza's new high-end MPV with the current exposure of the information, has a good competitiveness. We also look forward to the new Looking Denza brand, which will usher in a new future. (Text: Pacific Auto Network Guo Rui)