In recent years, the talk of "new energy curve overtaking" has always been active in the automotive circle, which not only shows the determination of Chinese car companies to catch up with technology, but also includes the ardent expectations of many consumers. Of course, before the birth of the "new order", the phenomenon of competing for deer and a hundred flowers is inevitable, and as for who can eventually become the leader in the field of new energy, it is also necessary to rely on consumers to vote with "wallets".
At present, in the field of pure electricity, although Tesla is in the limelight, BYD, Weilai, Xiaopeng and other car companies in the autonomous field also have differentiated advantages, and it is difficult to distinguish between victory and defeat for a time; but specific to the field of plug-in hybrid, BYD undoubtedly holds the absolute right to speak. Song PLUS DM-i and Qin PLUS DM-i, equipped with DM-i super hybrid, not only ranked first and second in the new energy SUV/sedan market in February, but also ranked in the top five in competition with fuel products.
The emergence of the "BYD phenomenon" not only reflects BYD's leading edge in the field of plug-in and mixing, but also fully verifies the high acceptance of domestic consumers for new energy products, but when the pre-price of Han DM-i and Han DM-p is announced, different voices have appeared on the market. The topic of "216,800-322,800 yuan" is not expensive has become a hot topic of discussion among netizens who buy or not buy. "Is BYD floating"? In the face of this sharp topic, it may be better to discuss it.
The inside and outside are renewed, and the product strength is obvious to all
In fact, as early as a year and a half ago, ATD Han was launched at the beginning of the listing, it provided a Han DM model, the size of the C-class car, the same level of leading 2.0T + 6 wet-proof double-clutch plug hybrid, the economic strength of 5.9L of fuel consumption of 100 kilometers of power loss, and the starting price of 222,800 yuan, no matter from which dimension, compared with the same price of products have a leading edge. Of course, the consumer call for "Han DM-i" on the market has always been there, and han, as the flagship of the sedan, is naturally indispensable to carry a "super hybrid" version.
According to the performance division, the 2022 Han plug hybrid model provides Han DM-i focusing on "extreme energy saving" and Han DM-p focusing on "excellent performance", both of which match the Xiaoyun-plug hybrid special turbocharged 1.5Ti high-efficiency engine, which can ensure the fuel economy in the state of power loss; and the addition of "blade battery" and high-efficiency motor can optimize endurance and improve performance, so as to obtain more comprehensive comprehensive strength.
Among them, Han DM-i according to the NEDC mileage division, can be divided into 121km and 242km two versions, basically can cover daily commuting, if the charging is convenient, it can be used as a "pure electric model"; when running long-distance on holidays, the vehicle loss fuel consumption is only 4.2L/100km, whether it is economical compared with the same level of fuel models, or the convenience compared with pure electric models, it will have more advantages. The level of 1300km of endurance under full fuel and full power is enough to solve your worries.
In contrast, Han DM-p is equipped with a combination of dual permanent magnet synchronous motors in the front 160kW and 200kW, which can bring stronger power response and cooler acceleration pleasure, the strength of zero hundred acceleration time of 3.7s, diSus-C intelligent electronic control active suspension, Brembo racing-grade brake system, taking into account speed, comfort and safety, fully comparable to million-level supercar models. In addition, the vehicle also has a pure electric endurance of 202km, power loss fuel consumption of 5.9L/100km performance, so that "performance" and "energy saving" coexist, so that you can more concentrate on enjoying the driving pleasure.
As for the appearance level, in addition to retaining the latest family design language, hidden door handles, and classic elements such as sneaking back body, the subgrid on both sides of the front face has eliminated chrome decoration, and the blackened trim plate looks more sporty; the side skirt trim plate has added "dragon pattern" decoration to make the side shape appear more full; the wheel hub provides a closed type that reduces resistance, and a multi-frame style that highlights the personality, with stronger personalized attributes; the tail adopts a penetrating taillight that integrates the "Chinese knot" element, which enhances the recognition at the same time. It also shows cultural self-confidence and oriental beauty. In addition, the interior is based on Nappa leather seats, and the new integrated sports seats are optional to better meet the young users' pursuit of sports and luxury.
Supply outstrips demand, and brand power is clear
From a technical point of view, Han DM-i and Han DM-p, which were born on the pure electric platform, have unique performance advantages, not only have a more solid underlying architecture, better ensure the dynamic performance and hardware safety of the vehicle, but also lay a leading position in the field of high-end plug-and-mix, which can better accumulate word of mouth and absorb product feedback. Compared with the same level of products that still use the "oil to electricity" platform, Han DM-i and Han DM-p have won on the starting line.
At the same time, compared with the 250,000-level joint venture medium-sized fuel car, Han DM-i and Han DM-p have stronger competitiveness in terms of size, power, fuel consumption, luxury and sense of technology. For example, even if the pre-sale of 216,800 yuan of entry-level models, Han DM-i is still equipped with lane keeping assist, lane departure warning, active safety/active braking system, as well as front and rear parking radar, 360-degree panoramic image, 15.6-inch central control large screen and other configurations, "win on the starting line" set the development tone of Han DM-i, and achieved a comprehensive attack on the 200,000-300,000-level fuel and new energy markets.
It is worth mentioning that in the face of the continuous rise of raw materials in the new energy industry, many new energy models have issued price increase plans; however, BYD, as one of the few car companies that master the research and development and production of "three electrics", is enough to control the price at a lower level in the industry, which is also a major advantage. At the same time, as plug-in hybrid models, Han DM-i and Han DM-p can not only enjoy the preferential policy of "green card unlimited", but also support purchase tax subsidies, so that the whole vehicle can obtain a stronger cost performance. In this way, if the pre-price of Han DM-i and Han DM-p still feels expensive, it is recommended not to consider the plug-in model first.
From a macro point of view, the success of Song PLUS DM-i and Qin PLUS DM-i has truly realized BYD's benchmarking of joint venture brands from the price level, breaking the "150,000-level flower board curse" of its own brand; at the same time, the BYD Han series is now inhabited by the "monthly sales of 10,000 units club", which also proves the appeal of BYD's flagship in the high-end market. The strong combination of DM-i super hybrid and Han series two major "star IP" is expected to boost the monthly sales of Han series to exceed 20,000 units, if it goes well, April may witness this miracle.
Data doesn't lie. The latest news shows that 10 hours after the release of Han DM-i and Han DM-p pre-sale, the cumulative order volume exceeded 12,098 vehicles, far more than the annual sales of Volkswagen's Magotan GTE plug-in hybrid and Audi A6L new energy in 2021. Obviously, BYD has now become the first choice for many consumers to buy plug-and-mix models, and the arrival of Han DM-i and Han DM-p will also bring better choices to the high-end plug-and-mix market.
Conclusion: There is no doubt that whether independent brands can achieve "catching up" has never stayed in the verbal and fantasy, consumers' real car purchase choices, sincere word of mouth, is the best affirmation for Chinese car companies. At present, BYD has achieved brand upward with the "new energy track", and its future development is absolutely unlimited.