Text\Blue Cham
I thought that cars would get cheaper and cheaper, but the sudden epidemic has obviously changed all this, and under the influence of multiple factors such as the epidemic, the price increase of new energy vehicles is turning from expectations to reality. Its rising logic is still relatively hard, that is, due to the sharp rise in raw material prices, the shortage of parts and components and the decline in subsidies for new energy vehicles, while pushing up the cost of making cars, the shortage of products has further promoted the price of new energy vehicles.
A few days ago, after Tesla, BYD, Euler, Chery New Energy and Xiaopeng Automobile have announced price increases for some of their models, Geometric Automobile and Zero Run and WM have also announced "price increases".
Judging from the price adjustment instructions released by Geometry Auto, its price increase models involve geometry A Pro, geometry C, EX3 and other models, and the price increase range is between 3000-7000 yuan, and the price increase time has taken effect on March 19.
In the product matrix of geometric cars, geometry A, geometry C and kung fu cow EX3 are relatively hot models, and the monthly sales of each car are almost 2,000 units, of which the kung fu cow EX3 has also been listed in the top ten of the car quality network complaint list several times due to problems such as terminal failure to mention the car. Nowadays, several models have raised prices one after another, which is actually a comfort for early-scheduled car owners.
Coincidentally, the new car-making forces zero run also raised the price of their cars, the reason is also affected by the rise in raw material prices and subsidies decline, of which the price of all zero run C11 models has increased, the price increase ranges from 20,000 to 30,000 yuan. This also makes the zero-run C11 enter the price range of 179,800-229,800 after the price increase.
Compared with geometry and other new car-making forces, the performance of zero-run is actually relatively weak, and several of its models mainly include zero-run T03, zero-run S01 and zero-run C11, of which zero-run C11 february sales were 1521 units, which is not much prominent, but it is also one of the options for consumers to start new energy vehicles.
In addition, WM Motors also released news a few days ago: it will adjust the price of the models on sale, and the price will be raised by 7,000-26,000 yuan after comprehensive subsidies.
Based on the current price increase, it is not difficult to find that in the context of the high cost of new energy vehicles, especially in the case of the rising price of mineral elements necessary for lithium and nickel new energy vehicle batteries, the price increase of new energy vehicles is actually a last resort.
In addition to lithium, nickel and other production elements of the price increase, the shortage of chip supply also makes car companies in the scheduling of production encountered difficulties, production capacity declined, and the market demand is strong further highlighted the lack of production capacity, from the supply and demand relationship, the current new energy vehicle market belongs to the seller's market, pricing initiative in the upstream raw material suppliers and manufacturers, and the corresponding consumers must pay for the rise in raw material prices.
The price increase of new energy vehicles will also have a certain impact on the car market, one is that the digestion ability of major car companies for raw material price increases is different, and car companies with strong digestion ability and low production costs of platform support may occupy more market share because of the price rise of the entire industry, further laying a leading position. On the contrary, manufacturers who do not have strong cost digestion capabilities will face more difficulties and be tested by more limits. To a certain extent, the survival of the fittest of new energy vehicle companies will be further intensified and strengthened.
Of course, for fuel vehicles, the price increase of new energy vehicles will theoretically be positive for the increase in sales of fuel vehicles, but the price increase of gasoline is also hedging this positive factor, and the specific results need to continue to be observed.
Write at the end:
Regardless of the result, for consumers, especially for consumers who have "just needed" new energy vehicles, it is still necessary to start a new energy vehicle as soon as possible, and from the current trend, early buying and early enjoyment, early buying and early peace of mind are becoming a trend.
(This article is originally produced by the editorial department of [Auto Industry] New Media, the author of this article is Lan Zhan, and the source should be indicated when reprinting)