Domestic compact SUV started more than 160,000, Chinese character standard, 8AT! It's really more dragged than CVR
The pricing of the domestic auto market can be described as a strict grade, taking the compact SUV, the joint venture brand will generally be positioned at a starting price of about 170,000, and the vast majority of domestic brands of compact SUV will admit it, such as the best-selling Haval H6 and Changan CS75plus are generally positioned at the threshold of about 100,000 levels, after all, it is necessary to maintain the price advantage to make up for the lack of brand influence. However, recently there is a domestic compact SUV that does not believe in this set, the model started at a pre-price of 166,800, and the high pre-sale reached 192,800, which is closer to the strategy of Honda CRV and other models.
The model is the new Roewe Whale, in the case of similar positioning dare to go to the hard steel Honda CRV, is the pricing really floating? In fact, the size positioning is still advantageous, the total length of the body 4702mm is indeed not large, but based on the new platform development, the wheelbase performance is more flexible, after shortening the front and rear overhang, the vehicle wheelbase is up to 2765mm, and the appearance is closer to the young people's aesthetic coupe sports SUV style, the side figure is a bit like bmw X6.
The reason why the confidence is more sufficient, a large part of the reason is that the design ability is really raised, compared with the roewe model in earlier years, this new Roewe whale is simply called science fiction, the appearance has a large number of bionic design concepts, the air intake net has no border design, and the vertical stripes are combined together like the jaw of the whale. There are split X-shaped lights at the rear, and there are as many colored roofs as hidden door handles.
After opening the door, you can feel the different atmosphere of the times, if the Honda CRV and Toyota Rongfang represent the old world, then the interior of this Roewe Whale can be called a new era, every detail is more than the interior of the CRV, the color patch soft bag material is not stingy, throughout is the full LCD instrument and curved effect, the steering wheel in the middle began to hang Chinese character logos.
The really stronger selling point is the powertrain, if you spend 200,000 to choose the Honda CRV or Toyota Rongfang, then you have to endure the power output that is not strong, there is no performance, and it is a CVT gearbox. This Roewe whale brings the introductory performance driving experience, the maximum output of the 2.0T engine is 231 horsepower, and it directly matches the Aisin 8at hand-integrated gearbox, such a combination is reflected in the Changan UNI-K, the three major configurations are obviously much more advanced than the Roewe RX5, so the starting pre-price threshold is more than 160,000 is also understandable.
With the younger generation of consumers becoming the main force of car purchase, the demand for personalization will gradually grow, this more personalized coupe SUV will have more selling points than traditional SUVs, but on the other hand, the age group over 35 years old may have little interest in this model, personalized coupe appearance is pros and cons, for the precise target customers is the post-90s and post-00s, just like the former Geely Xingyue, before the listing is also full of expectations, the result of sales performance is not too good.
The question is, do you think the roewe whale pre-price is expensive? Welcome to leave a message in the comment area and discuss with fans! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, and it is expected that the officials will be able to click three times in one click.