On March 18, 2022, Porsche held its 2022 press conference. Porsche's revenue for 2021 was €33.1 billion, an increase of €4.4 billion from the previous fiscal year, an increase of 15% year-on-year (operating income of €28.7 billion in FY2020). Profit from sales was EUR 5.3 billion, an increase of EUR 1.1 billion (27 percent) from the previous fiscal year. As a result, Porsche achieved a return on sales of 16.0% in FY2021 (14.6% in the previous fiscal year). Porsche Worldwide has once again consolidated its position as "one of the most profitable car manufacturers in the world" with outstanding results.
●The Volkswagen Group is welcome to study the possibility of an initial public offering (IPO) of Porsche AG
● The new generation of 718 is planned to be launched in pure electric form in the mid-1920s
Porsche also plans to launch a hybrid model of the 911, focusing on a very dynamic way of driving, similar to the hybrid racing car in the event.
About one in every four new cars delivered by Porsche worldwide in 2021 will be pure electric or hybrid models, compared with nearly 40% in Europe.
By 2025, half of Porsche's new global deliveries are expected to be electrified, both electric and hybrid.
●By 2030, the proportion of pure electric models in new car deliveries is expected to reach more than 80%.
In FY2021, Porsche's global net cash flow increased by EUR 1.5 billion to EUR 3.7 billion (previous fiscal year: EUR 2.2 billion).
In 2021, Porsche delivered a total of 301,915 new cars to customers worldwide. New vehicle deliveries exceeded the 300,000-unit mark for the first time, a record high (272,162 units delivered in the previous year). The best-selling models were the Macan (88,362 units) and the Cayenne (83,071 units). Deliveries of the Taycan more than doubled: 41,296 customers worldwide received their first all-electric Porsche. The Taycan even surpassed porsche benchmark sports car 911, although the latter also set a new record with 38,464 units delivered.
Mr. Obermou, Chairman of the Executive Board of Porsche Worldwide
"The Taycan is an authentic Porsche sports car that inspires passion from all groups – including our existing customers, new customers, automotive experts and industry media, according to Obermu. We will also introduce another pure electric sports car to accelerate the electrification process: in the mid-20s, we plan to present the mid-engined 718 sports car in pure electric form, and the new generation of 718, although electrically driven, will continue to use common components, which means that the future 718 and 911 series will still be produced on the zuvenhausen duplex assembly line. ”
Last year, the proportion of all new Porsche cars delivered in Europe was nearly 40%, including plug-in hybrid models and pure electric models. Porsche has announced plans to become carbon neutral by 2030. "It is expected that by 2025, sales of electric models will account for half of Porsche's overall sales, including pure electric and plug-in hybrid models," Obomus revealed. "By 2030, the proportion of pure electric vehicles in new vehicles is planned to reach more than 80%." To achieve this ambitious goal, Porsche is working with partners to invest in the construction of high-end charging stations, as well as Porsche's own charging infrastructure. In addition, Porsche has invested heavily in core technologies such as battery systems and battery module production. The newly formed Cellforce company is focusing on the development and production of high-performance batteries, which are expected to be in series production by 2024.
In 2021, Porsche's deliveries increased in all sales locations around the world, with China once again becoming the largest single market. Deliveries in the Chinese market reached nearly 96,000 units, up 8% year-on-year. Porsche's North American market grew significantly, with deliveries in the U.S. exceeding 70,000 units, up 22% year-on-year. The European market also saw very positive growth: in Germany alone, Porsche's new car deliveries increased by 9 percent to almost 29,000 units.
Porsche has allocated 15 billion euros for electric mobility and digital transformation by 2025.
Expansion of the charging infrastructure network: Porsche's own charging infrastructure in Europe; the first sites have been confirmed in Germany, Austria and Switzerland.
Porsche invested in Cellforce to develop a new high-performance battery, which is scheduled to go into production in 2024.
Invested in Porsche Werkzeugbau to produce battery modules, and the plant is located in Slovakia and plans to start construction in the middle of next year.
Porsche has invested in Rimac since 2018. In November 2021, the Bugatti Rimac joint venture was approved, with the Rimac Group holding a 55% stake in the joint venture and Porsche holding a 45% stake. Bugatti and Rimac cars will continue to operate as independent brands and manufacturers.
In China, Porsche continues to accelerate the electrification process around the product and vehicle ecology, and continues to enrich the electric mobility life of Chinese customers. Two Taycan spin-offs, the Taycan GTS and the Taycan Cross Turismo, are about to debut in Asia at the 2022 Beijing International Auto Show and launch pre-sales. At that time, Porsche's lineup of new energy models in China will be expanded to 21 models. In addition to the increasing offensive of electrification products, Porsche China has been accelerating the construction of a customer-friendly car ecology through fast and safe supercharging technology, continuously expanding the reliable and convenient charging network, and relying on local research and development strength to provide customers with intimate and intelligent services.
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