The automotive industry has once again been ignored, and the solution to the chaos depends on 315?

The annual 315 party has passed, and the netizens who are most impressed are probably the two industry chaos of "the old altar sauerkraut on the tip of the toe" and "the foot-cutting man behind the beauty anchor". For the automotive industry that many people have in mind, this year's 315 has no action, which is inevitable to be disappointed, netizens joked: car company public relations can leave work early.

According to Tencent big data monitoring, after 2010, the automotive industry has become a regular customer of the 315 party, almost every year on the list, in addition to 2012, 2017 and 2019 has not been exposed, the automotive industry has been exposed as many as 16 times in the past years, second only to the food and catering problem. Last year, Changan Ford and Infiniti were named, and netizens' calls for new energy vehicles to be listed became even louder.

2.6% of new energy vehicles, nearly 10% of recalls

By the end of 2021, the number of new energy vehicles in China was 7.84 million, accounting for only 2.6% of the total number of vehicles. But it is this less than 3% of new energy vehicles that recalled nearly 10% of vehicles last year.

According to the recall announcement issued by the State Administration for Market Regulation, a total of 232 car recalls were implemented in China in 2021, with a total of 8.736 million vehicles, of which 59 new energy vehicles were recalled, the number reached 830,000 units, accounting for 9.5%, and the number of recalls and recalls increased by 31.1% and 75.9% year-on-year, far exceeding the overall level of the industry. It is worth mentioning that the sales of new energy vehicles in China last year were 3.52 million, and the number of recalls this year accounted for 24% of total sales.

At the same time as the rapid development of the new energy automobile industry, various problems have gradually been exposed.

On the eve of the 315 party, Tencent Automobile and the Economic Observer jointly launched a 3.15 questionnaire survey, and the results showed that consumers in more than 600 questionnaires reflected many car problems, such as false publicity, car jamming, OTA upgrades, engine transmissions, assisted driving failures, and 4S shops charging indiscriminately.

Among them, false publicity, OTA upgrades, and assisted driving are all common problems in the new energy automobile industry. Specifically, false publicity mainly includes exaggeration of product performance, new car reduction, virtual product mileage and other issues, such as the Euler "chip door" a while ago, the extreme Krypton price increase event; and as more and more car companies are accustomed to completing car recalls and repair defects through OTA upgrades, this function has also begun to be slowly used by car companies to carry out some black box operations, such as Weima "locking electricity".

When new energy vehicles have not yet reached the maturity of fuel vehicles, it is not a big fuss that electric vehicles are complained about, but the most intolerable thing for consumers is that in the process of transformation of traditional car companies, they have not completed the transformation of fixed thinking, or face consumer rights protection in accordance with the services of the fuel vehicle era, which will cause a phenomenon in the early stage: traditional car companies are difficult to transform, and recalls occur in an endless stream.

It is more difficult for car owners to protect their rights, and car rights protection can only be counted on 315?

Before the 315 party, among the top ten hot issues of consumer rights protection in 2021 released by the China Consumer Association, Tesla's "roof rights protection" incident was listed as the first. I thought Tesla would be on the list this year, but from beginning to end, the auto industry has not been mentioned.

If there was any car company that was controversial last year, it must be Tesla. Since being publicly defended by car owners on the roof of the car at the Shanghai Auto Show in April, Tesla-related accidents have occurred one after another. However, until now, the female owner of the car concerned still did not seek justice, but was sued by Tesla and claimed 5 million yuan. Since the establishment of Tesla's legal department, Tesla China's attitude is obviously much tougher, whether it is a big V or a small self-media, as long as someone says that Tesla is not good, they will receive a "lawyer letter warning", and the owner of the rights protection will also be bitten by Tesla.

Compared with these foreign car companies that only want to earn Chinese money but do not want to take responsibility, independent brands are obviously more responsible, and Great Wall Euler compensates each car owner for 10,000 yuan in cash after being collectively defended by good cat owners, and sends 3 electric life warranties and other related rights and interests for free. However, this is after being exposed by CCTV.

If only the owner defends his rights, and there is no authoritative media exposure, then the owner only has to be tired of running. For example, the "lock electricity" incident in Weima, hundreds of Wei horse-drawn carriage owners complained, and there was no official response, and the owner's sentence "315 is not seen and not scattered" eventually became a bubble. However, although it was not possible to name the CCTV 315 evening party, the incident of the owner of the Wei carriage still received the attention of the Guangdong 315 evening party, but in the end, the sound was limited, and there was no actual action on the Weima side.

Golight reviews

315 evening party only once a year, but the problems of the automotive industry can be exposed a lot a month, in such a case, the owner of the rights can not rely on 315 alone, consumer associations around the world is also an important channel for the usual rights protection; in the Internet era, make full use of the power of the network to attract the attention of car companies; car quality network, black cat and other complaint platforms, the response rate of car companies is also relatively high, it is a solution. In addition, the collective rights protection of car owners and the seeking of big media reports are also compulsory courses for reasonable rights protection.

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Editor: Su Hua