At the 2021 CCTV 315 gala, as a high-end luxury brand under Nissan Motor, Infiniti was exposed due to frequent transmission failures. In the after-sales treatment of this problem, Infiniti obviously did not feel the deterrent power of 315, and even asked the customer to sign a "confidentiality agreement" to agree to extend the warranty to the owner, which is obviously a restriction on the rights and interests of the customer. Coincidentally, on the "Auto Complaint Network" platform, there are many complaints about the quality defects and after-sales problems of "Infiniti", and the following Xiaobian takes you to expose various loopholes that cannot be covered under luxury brands.
The first is quality defects. The auto complaint network has two car owners complaining about the quality problems of Infiniti vehicles, one is the "brake pad abnormal noise" in the Q50L of the car, and the other is the "dashboard quality defect" of the QX60 SUV. Infiniti already had low sales and struggled to support these two models, but in the main model, product defects still exist. Looking back at Infiniti's advanced history, in 2018, it also ranked ninth in the luxury SUV ranking with the QX50, and the interior of this model was also rated as ward's top ten interiors that year. A year later, many Of Infiniti models have had problems and more and more complaints.
One would argue that Infiniti's quality problems are due to localization. In April 2020, Nissan Investment Co., Ltd. and Dongfeng Motor Co., Ltd. filed a recall plan with the State Administration for Market Regulations in accordance with the requirements of the Regulations on the Administration of the Recall of Defective Vehicles and the Implementation Measures for the Regulations on the Administration of the Recall of Defective Automobile Products, and a total of 54,184 imported Infiniti Q50, Q60 and domestic Q50L were recalled.
When it comes to failures, Infiniti is best known for its CVT gearbox. Like Dongfeng Nissan, infiniti's CVT transmission is also supplied by GATCO manufacturers. GAT is a global leader in CVT transmission manufacturing, of which Nissan is its majority shareholder. In Dongfeng Nissan many small displacement low-end models, such as Xuanyi, Qashqai, are equipped with a gearbox of GATCO, but as a Nissan luxury brand Infiniti also chose CVT, you know, this gearbox to match with the Mainstream Infiniti 2.5T engine at that time will be how difficult it is, CVT in the case of taking into account the smooth and fuel-saving situation, and then let it impact high torque, which is a great test of the transmission steel belt, and the various problems of the transmission in the long run have also come out, setbacks, abnormal noises, and even stalls.
The second is Infiniti's after-sales service problem. After the exposure of the 315 party last year, Infiniti also issued two statements very quickly, trying to save the face of luxury brands.
These statements are like words that have just been prepared, but they are not reflected in action. The customer's vehicle problem remains unresolved.
In the face of the frequent transmission problems of QX60, Infiniti often prevaricates with "because the vehicle has exceeded the manufacturer's warranty period, so the relevant maintenance costs need to be paid by the consumers themselves", unlike Dongfeng Nissan's gearbox, the QX60 gearbox maintenance cost is actually 140,000 yuan, and the high maintenance cost makes the owner call out "easy to buy a car, difficult to repair the car".
Browsing Infiniti's official website, it must be mentioned that Infiniti knows a lot about traditional Chinese culture. According to the official website, the new generation of Infiniti QX60 is a fusion of "poetry, calligraphy and painting" design inspiration, deducing the extraordinary oriental beauty, hoping to attract Chinese users with "luxury" and "aesthetics". With the continuous development of the market economy, home with a car is no longer news, Chinese car owners on the exploration of personality is also more intense, at the same time, is also in the pursuit of a simple, harmonious model, how to achieve "less is more", how to present the "conflict and harmony and unity" of the beauty, then Infiniti to listen carefully to the voice of users, after all, nearly a year has passed since the 315 evening party was exposed, and more with users only "conflict", Infiniti's own "people-oriented" brand price has not been reflected.
Written in the end: not only the quality of the product, but also the after-sales service is also an important part. Nowadays, the automobile market has long entered the era of buyers, and consumers' awareness of rights protection has not only increased, but also their understanding of automobile attributes and core components of automobiles has increased day by day. If all car companies want to retain customers, they must not only "temporarily hold on to the Buddha's feet" before 315, but also accumulate long-term word of mouth, and the quality and service must also keep pace with the times. After a year, Infiniti's quality has not increased but decreased, and in the cold winter car market of the epidemic attack and chip shortage, it is tantamount to adding fuel to the fire, do you still want to be named and exposed by the 315 party?