It has invested hundreds of millions of yuan in improving process quality and quality control
Last night, the CCTV 315 evening party reported on the quality phenomenon that exists in multiple industries. He went to the factory to investigate the pickled sauerkraut in the soil pit of the flag-planting vegetable industry, which triggered a heated discussion.
The 315 party also mentioned problems such as blind boxes, and consumers in CCTV interviews said that the price of blind boxes was inflated, the quality of products was poor, and excessive consumption was induced. According to a player, a doll that costs 30 yuan has been fried to seven or eight hundred yuan.
The 315 party also mentioned the hidden style of the blind box, and some consumers spent 10494 yuan at a time to buy 106 blind box packages.
In January this year, Shanghai issued the Shanghai Blind Box Business Activities Compliance Guidelines, which stipulates that "blind box operators shall not sell blind boxes to minors under the age of 8."
CCTV 315 evening roll call blind box
In response, Bubble Mart responded:
"In response to the hype phenomenon caused by the previous joint name with catering brands, we adjusted the business at the first time, and in the future authorization cooperation with the food industry, we suspended the customized blind box business to eliminate possible food waste, and reminded the authorized party to avoid excessive marketing, abide by public order and good customs in the design of the activity mechanism, and remind consumers to consume rationally."
"Bubble Mart has always benchmarked against international first-line brands in terms of production process and product quality. In the past year, we have invested hundreds of millions of yuan in improving process quality and quality control, and we will continue to increase investment in this area in the future. ”
Bubble Mart also emphasizes:
"In addition, we reiterate once again that Bubble Mart has not participated in the second-hand market in any form in the past and will not participate in any form in the future. At the same time, we hope that consumers can consume rationally. ”
"In the future, we will continue to focus on the improvement of product and service quality, welcome all sectors of society to supervise us, and help us become a better Bubble Mart."