Has the "blind box" been removed? Blind Box Planet is suspected of selling second-hand goods

Source: China Consumer Daily

Figure 1: The outer packaging of the goods received by the consumer has a "Tide Play family" label under the label of "Blind Box Planet", and the outer packaging barcode is printed with "Bubble Mart Box Pumping Machine Exclusive". Respondents provided

Figure 2: The boxing interface of the Blind Box Planet. Profile picture

Recently, a number of consumers told the "China Consumer Daily" reporter that the blind boxes purchased through the online box sampling platform "Blind Box Planet" were not only cut orders, but also the blind boxes sold by the platform were "unpacking the boxes without unpacking" goods, and consumers suspected that the blind boxes bought were second-hand goods.

Consumers suspect that blind boxes that are unpacked and unpacked are second-hand goods

Because of the blind box planet cut orders, more than 400 consumers set up a "blind box planet rights protection group", the group leader is Shaanxi Xi'an consumer Mr. Zhang, recently Mr. Zhang pulled the reporter into the group to understand the situation.

Ms. Shi, a Shanghai consumer in the rights protection group, told reporters that she ordered a whole box of 12 "labubu genie art" series blind boxes through the blind box planet, received 9, the other 3 were cut orders, and the blind boxes received were unopened and unpacked, the outer packaging of the blind box was labeled with two layers of labels, the label of "Blind Box Planet" covered the label of "Tide Play family", and the bottom of the outer box was also pasted with a bar code printed with "Bubble Mart Box Drawer Special". Ms. Tang, a consumer in Changsha, Hunan Province, said: "I strongly suspect that the blind box planet is a second-hand platform, and it is difficult to believe that the blind box without unpacking the box is a first-hand source. ”

In response to the above doubts of consumers, Wu Wendong, the legal representative of The Blind Box Planet Development Company - Zhejiang Lejian Network Technology Co., Ltd., said in an interview with the China Consumer Daily reporter: "Due to the need to determine the style before shipment, we also try to determine the style through scanning and other technical means, looking forward to determining the style without opening the box, but due to the existence of heterochromatic models and other situations, it is impossible to achieve the purpose." Even if the blind box purchased directly from the brand side cannot technically directly determine the style of the blind box, so in order to accurately ship, the style can only be determined by unpacking the box without opening the bag. Before the consumer purchases, we have also repeatedly prompted: 'The blind box is a special commodity, and the blind box product will be unpacked without unpacking (except that the bag must be unpacked to confirm the style).' ’”

For the purchase channel of the blind box planet, Wu Wendong told the "China Consumer Daily" reporter: "In addition to the direct supply channel of the brand side, we will also purchase goods from the secondary agents of the brand side, and sometimes the brand side will coordinate the mutual transfer between platforms such as tide play people and the blind box planet, which is why consumers receive labels or barcodes from other platforms on the outer box of the blind box." ”

Is unpacking the box a common practice in the industry?

When the reporter asked whether "unpacking the box without unpacking is the general practice of the industry of the online box extraction platform", Wu Wendong replied: "Yes." ”

On April 11, when the reporter entered the Blind Box Planet Mini Program to experience the online box drawing, he found that there was no "unpacked and unopened" label on the initial page of the box. When clicking on the box drawer, the page will pop up the "Check before purchasing" dialog box prompt: "After part of the series of online unpacking, the outer box will be opened to confirm the style (the inner bag is not opened), which is the necessary process for the online box drawer to play, please be aware." ”

The reporter learned that in addition to the blind box planet, the mainstream online box platform on the market currently has Bubble Mart, Looking for Unicorns, 1983, Egg Fun and so on. Ms. Shi said in an interview with the "China Consumer Daily" reporter: "The blind boxes I drew on the online box pumping machine of Bubble Mart and looking for unicorns are all new and unopened; in 1983, the egg fun box has unpacking and unpacking, and the situation of unpacking and unpacking exists, and those who generally need to unpack or unback are prominently marked on the box drawing page." "It can be seen that not all online box extraction platforms only sell blind boxes that are unpacking and unpacking.

Mr. Li, the sales staff of the original blind box store, told the "China Consumer Daily" reporter: "Many blind box players will buy the whole box of blind boxes, which is the so-called 'end box', so that the blind boxes received are not repeated, and if you are lucky, you can also draw hidden money." "So, if consumers buy blind boxes in whole boxes, does the platform still need to open the box to confirm the style?" Wu Wendong said that "it is also needed" in this regard.

Ms. Shi told reporters: "There is a prop on the blind box planet called the Ou Huang card, and the use of this prop card must be able to draw a hidden model when using the end box." "So, in the case that all blind boxes must be unpacked first, will the probability of consumers who do not use props (Ou Royal Card) in the end box be affected? In response to the reporter's question, Wu Wendong said that the probability of the emergence of hidden models is based on the probability of shipment of the brand side. Under normal circumstances, there must be a hidden model in a full box of 144 blind boxes, so the probability of winning the hidden part is 1/144. "We will not distinguish between users who buy in an end box or a single box, as long as it is a separate box, the probability of getting a hidden model is 1/144."

Regarding the blind box planet's practice of unpacking the box without unpacking, Ms. Luo, a Consumer in Beijing, said: "We suspect that many of the supply channels of the blind box planet come from the secondary market, but the price is the official price of the new blind box. ”

Is the supply channel of Blind Box Planet from the brand side direct supply, or the secondary market? Is there an official authorization from the relevant brand? Wu Wendong replied to the reporter that the platform has the official authorization of the two brands of Bubble Mart and Looking for Unicorns, and issued an official authorization certificate for the search for unicorns and the invoices for the goods purchased by Blind Box Planet from Bubble Mart dealers. Due to the trade secrets involved, Blind Box Planet requires that it not be disclosed to the public.

So, has Blind Box Planet been officially authorized by Bubble Mart to sell a full range of Bubble Mart blind boxes on its platform? The relevant person in charge of Bubble Mart said in an interview with the Reporter of China Consumer Daily: "This is not an official sales channel authorized by us. Regarding the quality problem of the bubble mart series blind box purchased on the blind box planet, whether it can get the after-sales service of bubble mart, the person in charge said: "Bubble Mart is currently online and offline are mainly directly operated stores, and the scope of application of the after-sales rules of commodity quality problems is the goods purchased by POPMART official channels. ”

Experts believe that the unpacking box without unpacking the blind box is a second-hand commodity to a certain extent

How to define the attributes of unpacking and unpacking blind box products? In response to consumers' questions about the explanation of the "common practices of the industry" of the non-first-hand goods and blind box planets drawn, Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview with the China Consumer Daily reporter: "Unlike other commodities, the blind box that does not open the box destroys the attribute of the uncertainty of the blind box to a certain extent, belongs to the commodity that affects the secondary sale, and belongs to the second-hand commodity in the legal definition. ”

Lu Yun, a lawyer at Beijing Yihe Zhonghong Law Firm, also believes that the unopened blind box is a second-hand commodity to a certain extent. "First of all, the offline box can be a new unopened box, while the online box should be opened on the grounds of checking the style, and the consumer has the right to require the platform party of the online box to issue a certificate of supply channel." Secondly, the blind box has a certain particularity compared to the general commodity, the key lies in the 'blind' word of the blind box, once the blind box is opened, the contents of the blind box can be known through the cards inside, which will cause the blind box to no longer have the nature of 'blind', so the unopened box is not unpackaged To a certain extent, the blind box belongs to second-hand goods. Lu Yun said.

Wang Jiucheng, a lawyer at Beijing Lidao Law Firm, said: "The practice of 'unpacking the box without opening the bag' destroys the packaging of the blind box goods when they leave the factory, and it is impossible to judge the source of the goods, so to a certain extent, they are second-hand goods." ”