Zhongxin Jingwei April 23, 2019 After the "fake bird's nest" incident, Simba once again fell into the storm of "selling fakes"!
On the afternoon of April 22, Sina Weibo @YPL Sports Fashion Products released the "Statement on the Sale of YPL Products by Kuaishou Anchors", saying that on April 18, the Kuaishou anchors " Egg Egg" live broadcast room, on the shelves to sell a product called "YPL sunscreen cool pants", after confirmation, the product is not officially authorized, does not belong to the YPL brand products! YPL will take legal measures to hold the relevant sales and production companies accountable.
The YPL sports tide product statement mentioned that the relevant data showed that the product sold 63 yuan in the live broadcast room, the number of sold exceeded 100,000 pieces, and the illegal sales amount exceeded 6 million yuan. It is reported that the Kuaishou anchor "Egg Egg" is Simba's anchor.
Screenshot source: Sina Weibo, the same below.
On the evening of the 22nd, Xin Xuan's official Weibo issued a statement in response, saying, "At present, we have launched an urgent verification of this. After preliminary verification, the brand holder Harbin Aoshengyuan Trading Co., Ltd. provided our company with authorization links and related written materials. However, we are still conducting further strict verification of these materials to ensure the authenticity, completeness and accuracy of the relevant materials of the brand side. ”
Xin Xuan's official Weibo said that if the final verification results show that the brand holder (Harbin Aoshengyuan Trading Co., Ltd.) has any violations of laws and regulations, it will be seriously investigated for its responsibility according to law and resolutely safeguard the legitimate rights and interests of consumers.
In the early morning of April 23, on the official Weibo statement of Xinxuan, Sina Weibo @YPL Sports Tide Products issued a statement again, saying that some documents mentioned that the trademark registered by "a company in Harbin" was a self-created graphic mark, and the products sold were hugely different; some online accounts involved in the release of other stamped documents of our company, which must be strictly investigated to the end!
The above incident triggered heated discussion among netizens, as of press time, the topic "Simba sells fake yoga pants with sales of more than 6 million yuan a night" on the Sina Weibo hot search list, with 340 million reads.
It is worth mentioning that this is not the first time Simba has been involved in the "sale of counterfeits" storm. On November 19, 2020, Wang Hai, a professional counterfeiter, released a test report with the caption: After testing, @Xin Xuan official Weibo @Xin Youzhi xyz When bird's nest fools fans, the flavored drink is sugar water. According to the test results, the product contained 4.8% sucrose and 5% of the carbohydrates in the ingredient list, confirming that the product was sugar water.
On November 20, 2020, Xin Xuan's official Weibo responded that the quality inspection report provided by Wang Hai contained the bird's nest ingredient sialic acid; if consumers have any dissatisfaction with the product, they can apply to the merchant for a return refund.
On November 27, 2020, for the sale of bird's nest was detected as sugar water, Simba said on Weibo that when the "Ming Zhi" brand bird's nest products were promoted and sold in the Xinxuan live broadcast room, there was indeed exaggerated publicity, and the Xinxuan live broadcast room would recall all the products sold and refund one for three.
On December 23, 2020, the Guangzhou Municipal Bureau of Market Supervision reported the investigation and handling of the "Simba Live Broadcast with Ready-to-Eat Bird's Nest" incident. The two companies involved were fined 2.9 million yuan for misleading commercial publicity and defective product labels.
On December 23, 2020, Kuaishou E-commerce also issued a measure to deal with the sugar water bird's nest incident, from now on, the anchor involved in the incident "Shi Da Beautiful" additionally suspended the account for 60 days; Xin Youzhi, the person in charge of Heyi Company, who had improper words and deeds in the live broadcast room after the incident, suspended his personal account for 60 days. At the same time, 27 e-commerce anchors under Heyi Company and its affiliates, such as Cat Sister, Chu Ruixue, Egg Egg Xiaopengyou, Chen Xiaoshuo, Xu Jie, Da Shao, Zhao Mengche, An Ruoxi, Angel Anjiu, etc., were suspended for 15 days, and the company was required to organize its e-commerce anchors to conduct relevant training and learning.
On the evening of April 9, 2021, when the live broadcast of Simba's apprentice egg was nearing the end, Simba suddenly conducted a live broadcast connection and said the news that "the subject has retired" with a sense of wine, which caused heated discussion. But on the afternoon of the 10th, Simba explained to "the subject retired" during the live broadcast of his fast hand trumpet "Simba and so on the 27th", saying that he was trying to encourage the eggs, let the eggs live every day, and bring the goods well, because he single-handedly pushed them out. "The subject has retreated", which is the last sentence he quit the live broadcast Lianmai, "If I really withdraw, I will add a sentence that prevails on the Internet: 'The subject has retreated, and this retreat is a lifetime'" (Zhongxin Jingwei APP)