With the continuous development of the concept of healthy China and the healthy structure of the national diet, the market scale of Chinese tonic products is also growing. As a natural supplement since ancient times, bird's nest is in a leading position in terms of popularity and market size, and the Frost & Sullivan report also shows that the Chinese market of bird's nest is just around the corner.
In order to better ensure the legitimate rights and interests of consumers and guide the healthy development of the bird's nest market, on April 12, the industry standard of "Bird's Nest Products" (QB/T 5916-2023) jointly formulated by China Food and Fermentation Industry Research Institute Co., Ltd., China Academy of Inspection and Quarantine and other authoritative institutions and many leading enterprises in the bird's nest industry was released in Beijing on April 12. This standard is the first industry standard for bird's nest products in China and will be officially implemented on July 1, 2024. As one of the standard drafting units, Xiaoxian Stew was invited to participate in the meeting and witnessed this blockbuster release with industry colleagues.
The "Bird's Nest Products" industry standard released this time has clearly classified the mainstream bird's nest products on the market according to different processes, which are divided into four categories: canning process, beverage process, stewing process and drying process. With industry standards, consumers will have a clear numerical judgment of various categories when purchasing bird's nest products in the future.
The standardization and development of the bird's nest industry require the active participation of leading enterprises. As the pioneer of the freshly stewed bird's nest category and the head brand of the bird's nest industry, Xiaoxian Stew innovates the freshly stewed process and has a lot of experience in the raw materials, process research, scientific research, and standardization construction of bird's nest.
As a leading brand of freshly stewed bird's nest, Xiaoxian Stew has been committed to the development of industry standardization. In 2021, together with the China Institute of Standardization, universities and upstream and downstream enterprises in the industrial chain, we have successively drafted a series of standards such as "Good Manufacturing Practices for Freshly Stewed Bird's Nest" and "Quality Requirements for Freshly Stewed Bird's Nest", which highlights the production process and special requirements of quality management on the basis of the national food safety standard "General Hygienic Specifications for Food Production" (GB14881-2013). The "Quality Requirements for Freshly Stewed Bird's Nest" (T/CNFIA 130-2021) group standard integrates the resources of government, industry, academia, research and enterprises, and builds a multi-dimensional and multi-technical quality evaluation system for freshly stewed bird's nest, which complements the "Good Manufacturing Practices for Freshly Stewed Bird's Nest" and builds a complete standard system, which is conducive to the improvement of the nutritional quality of freshly stewed bird's nest, and at the same time, leads the industry to develop with high quality, gathers strength, and promotes the progress of Chinese nourishment.
As of 2023, Xiaoxian Stew has led the national sales of freshly stewed bird's nest for seven consecutive years. Behind this is the high standard that Xiaoxian Stew has adhered to in the past ten years.
In addition to actively participating in the formulation of industry standards, Xiaoxian Stew's pursuit of high standards is also reflected in many aspects. On the raw material side, Xiaoxian Stew selects traceable bird's nests from Malaysia and Indonesia, and is one of the first brands in the industry to use traceable bird's nests. In order to find good raw materials, Lin Xiaoxian, founder and chief product officer of Xiaoxian Stewed Bird's Nest, led the scientific research team to go deep into the tropical rainforests of Malaysia and Indonesia several times to explore, excavate and select high-quality production areas. After the traceable bird's nest that has been screened to a high standard arrives at the factory, it needs to be accepted by Xiaoxian Stew's strict 30 raw material standards, and only after passing the standard can it be put into the warehouse for production.
Xiaoxian stewed bird's nest Kaliman Star high-end series products
Among them, the "Star of Kaliman" series of products is one of its high-standard ingenuity masterpieces, the raw materials are extremely exquisite, from one of the oldest tropical rainforests in the world - Sabangao National Nature Reserve on Kalimantan Island, which is known as the "paradise of swiftlets", Xiaoxian stew scientific research team and Indonesian Bird's Nest Association, bird's nest expert Dr. Boedi Mranata, went deep into the original rainforest reserve to jointly select and certify and sign the exclusive exclusive bird's nest house. Only rainforest bird's nests with a length of more than 100mm are selected, and only 1% of every 100 kilograms of raw materials meet this strict standard.
Xiaoxian stew independently developed patented stewing equipment
After thousands of tests, Lin Xiaoxian finally successfully innovated the fresh stewing process, and independently developed patented stewing equipment, through 360° slow rotation 180 times and water mist stewing process, stewed a Q elastic lubricated and full taste praised by consumers, and stewed out nutrition, so that the sialic acid and active protein in the bird's nest are better preserved. In order to better ensure quality and safety, Xiaoxian Stew adopts the principle of pasteurization and the post-stage sterilization process, first precise feeding, filling and capping, and then a single bottle is stewed independently, so that the stewed product does not come into contact with the air for a second time, and through the patented cold packaging developed to ensure that the bird's nest is delivered to consumers at low temperature.
In the future, Xiaoxian Stew will continue to uphold its original intention and devote itself to the standardization and high-quality development of the bird's nest industry. It will continue to promote the standardization of the industry and inject new vitality into the prosperity of the bird's nest industry. It is believed that under the guidance of Xiaoxian Stew, the bird's nest industry will usher in a better tomorrow and bring consumers a healthier and more delicious nourishing experience.