Today is the weekend again, I wonder how everyone is doing?
As far as I know, the old man Beep is a little melancholy.
Why do you say it, in the last three seconds of 8:50 this morning, Brother Beep suddenly posted a classic line in the group.
I don't know when it started, there is a date on everything, saury will expire, canned meat will expire, even cling paper will expire, I began to wonder what else in this world will not expire.
After sending it, he also asked affectionately: "Xiaolei, is there nothing in this world that I can keep?" ”
Seeing this, Xiao Lei probably knows what the situation is.
Brother Beep, this literary and artistic youth, probably stayed up late to watch some love movie, and the ending is still the kind that regrets the ending.
This kind of film is good, that is, it will cause emotional audiences a mental blow that is difficult to recover.
But Lu Xun once said that human sorrows and joys are not connected.
Brother Beep is still crying for the sad spring and autumn in the movie, but Xiaolei I was attracted by a hot search.
Oh, #Once popular but disappeared App # stands out from celebrities and rushes into the top five of hot searches.
Source: Weibo
This outrageous popularity is enough to reflect that netizens will recall those hot apps at some point.
Xiao Lei is the same, every time he thinks of it, he will have thousands of thoughts, and countless emotions will flood his heart, but he doesn't know how to express it.
Maybe that's the beauty of memory.
Today, Xiaolei also plans to rub this wave of heat and review with everyone that the App that has been blown up in those years.
Quick play
Kuaibo is really a wonderful software.
Counting the time, it has been cold for nearly eight years, and the grave grass has grown to three meters tall.
Source: Kuaibo
But when it comes to this software, netizens seem to be shocked in their hearts, remembering the good times when "you can watch anything".
It can also be seen from the comments and likes of netizens that the popularity of Kuaibo has not diminished back then.
Source: Weibo
And oh, I don't know if you remember, Xiaolei mentioned in an article two years ago that there is a [incense ranking] on IT oranges.
Netizens can shell out a little money and "incense" the company they feel is sorry.
And the first place in the fault line is the fast broadcast that everyone is extremely familiar with.
Source: IT Orange
Some software died, users applauded, and almost sowed dead, but it was regretted by countless people.
As for why it's so popular, I think everyone has the answer in their hearts.
Kuaibo is arguably the strongest player of the year, and there is no one.
Not only does it support a comprehensive playback format, but also has three major black technologies and a powerful QVOD kernel, allowing it to support most resource stations on the market on demand.
While broadcasting and BT downloading at the same time, in the player market of that year, it was also the only one.
Source: Kuaibo
In other words, Kuaibo is really something you can watch.
With its self-developed on-demand technology, Kuaibo allows countless resource stations to stand for it.
But what is the situation of the resources of those resource stations, everyone understands, either piracy or illegal pornography.
However, Kuaibo only cares about enjoying the pleasure of making money, but ignores its due content security audit responsibility as a product side.
So in November 2013, dozens of video websites, mainly iYouteng, launched a "joint anti-piracy action" against Kuaibo.
Source: Network
The vitality of the fast-broadcasting, which has not been slowed down for a year, ushered in the supervision of the "Clean Network Action" in 2014.
At this time, the QVOD on-demand server was completely shut down, and the transformation to genuine content was announced.
However, the account was still not settled, and in May of the same year, Kuaibo was investigated for "spreading obscene and pornographic information".
An era of fast broadcasting for all has completely come to an end.
Source: Xinhuanet
Rising Antivirus
In addition to fast broadcasting, some netizens also mentioned "Rising Antivirus".
Good guys, this thing is age-revealing.
At that time, the most popular symbol of this software was the "little lion" active on the computer desktop.
This lion actually has nothing to do with the antivirus function, but can feedback different animation effects according to the mouse operation.
Source: Geek Park
However, electronic pets can make users happy, and enterprises can also use this image to penetrate the hearts of the people, a proper win-win situation.
In addition to the interesting façade, Rising has a ridiculously strong core antivirus ability.
In the past, Internet supervision was not strict, and rogue software with viruses to invade computers was commonplace.
Like the macro virus of the 90s, it is like a rogue that haunts countless computers, emptying the C drive with one click, and the damage is full.
In April 1998, Rising launched the first anti-virus software to remove macro viruses in China, and became famous in the war.
Source: Sogou Encyclopedia
And that's not all, in 1999, the CIH computer virus suddenly appeared again, causing a global pandemic.
This virus is extremely harmful, one is that it will delete the partition table content, resulting in data loss.
Second, spam information will be written to the BIOS, causing the computer to fail to boot, and the BIOS chip must be replaced or rewritten to solve it.
Reduced to lethality, CIH is better than macroviruses.
But it doesn't matter, Rising made another move, and in the same year, it launched software specifically to detect and kill the CHI virus, so that the PCs infected by this virus in China returned to normal.
Source: Station B
After two rounds of popular PC virus attack and defense battles and victories, Rising has become famous in the killing software industry and has become a must-have software for every household to install a machine.
However, after the 2003 node, Rising began to decline.
The first is that there is a problem within the company, and Rising is suspected of bribery, which has caused the company's reputation to explode.
And after becoming famous, Rising did not pay much attention to research and development, threw money into marketing every day, quarreled with peers, and mixed into old fritters.
And 360 also saw this opportunity, launched in 2008, and also claimed to be "free forever", who can stand this?
And 360 really didn't lie, this is free, directly exempted until now ...
Over the years, 360 has taken all traditional paid antivirus software out of the mainstream market.
Although the later Rising no longer took the iron and announced that it was free to use, it was not it to kill the soft overlord for a long time.
Shrimp music
Compared with the previous two old-timers, Shrimp Music is quite good, after all, it took 21 years to stop service.
Source: Shrimp Music
But it does not affect netizens to regret it.
Because no matter how niche it is, it has also done the best in its own field, and the user stickiness is also ridiculously high, which is not comparable to TIM.
Source: Shrimp Music
The "niche" of shrimp music also has two meanings, the niche of the number of users, and the niche of the taste that the user has heard.
For example, Xiaolei has never seen an app classify music in such detail, and each music style is subdivided into dozens of small categories.
And all genres add up, conservatively estimated to have thousands, satisfying countless niche music lovers.
Source: Shrimp Music
And in the early stage of development, the shrimp team took "rock" as a major focus early on.
At that time, Shrimp created his own portal, which was full of information about live performances of rock bands.
Of the rumored ten who play rock, nine are poor.
And shrimp dared to pour resources into rock bands in 2007 and helped bands everywhere promote for free, just ask who else?
Source: Shrimp
Later, Shrimp transformed into a music platform and explored a set of operating models to cultivate music with music.
Specifically, the songs in the shrimp music library are uploaded by the user himself, and each CD is successfully uploaded, and the user can earn 3 shrimp coins.
The shrimp coins earned by users can be used to buy songs uploaded by other users, which is theoretically sustainable.
Source: Shrimp
But the only loophole is that users upload those songs without the artist's consent.
So, this model essentially allows pirated songs to circulate on the platform, and finally causes musicians to collectively break the defense.
Source: Shrimp
Although the shrimp has adjusted the strategy several times in the later stage, it is not the root cause.
This "Ben" is an extremely money-burning music copyright.
Since the state issued relevant notices in 15 years, the massive pirated music library of shrimp has been cut to the cold.
Source: Shrimp Music
Subsequently, it was acquired by Ali, and did not make any big tea and rice.
The music market is so cruel, no matter how well the recommendation algorithm is done, how active the community is, and how sticky the user is.
As long as there is no core music copyright that listeners need, sooner or later there will be a cool day.
At last
In fact, from the current point of view, there are many closed software, all of which have strong product power.
For example, fast broadcasting can broadcast anything, shrimp niche music library, Rising early anti-virus ability is strong...
But the final elimination, in addition to its own reasons, and the inability to keep up with the development and changes of the Internet, also has a lot to do with it.
For example, Rising originally achieved the leading position, but the result was not enterprising, and was "permanently free" by 360.
In the early stage, Kuaibo was full of pirated and edge resource dividends, but it did not brake in time to turn positive, and finally it was closed by the regulator...
The Internet really iterates too fast, and the products that can be done and live for a long time are not necessarily the strongest products, but they must be able to adjust the direction in time according to user needs.
I hope that the current technology giants can also learn from which disappeared products.
Stop treating users like fools.