It was another graduation season, and when 24-year-old Liu Zhongcun brushed his mobile phone, he saw the news that "10.76 million graduates in 2022" and secretly felt fortunate, "Fortunately, he found a suitable job through live recruitment."
Technical school student Xiao Liu job search: brush short video into the photovoltaic factory
Liu Zhongcun's first contact with "live recruitment" was in May 2020, when he inadvertently brushed the live broadcast room of recruitment, so he observed and asked questions in the live broadcast room. He took a fancy to a photovoltaic factory in Zhejiang, and after consulting with his parents, he came to the factory nervously.
After the on-site inspection, Liu Zhongcun felt "relieved", because the actual situation of the income, dormitory, system and other actual conditions of the photovoltaic plant was exactly the same as that introduced by the anchor in the live broadcast room. Later, he went to a new energy factory through live recruitment. "Pack food and accommodation, work 12 hours a day, and send seven or eight thousand a month, which is something I didn't dare to think about when I was in a technical school."
Liu Zhongcun at work (first from the right)
Like Liu Zhongcun, there are not a few technical college students and blue-collar friends who have come to find jobs through live recruitment. "Based on the wide range of sinking users, many blue-collar job search appeals on the Kuaishou platform match the employment appeals of recruitment employers with a high degree of matching", the relevant person in charge of Kuaishou introduced that the anchors explain job information, answer employment questions, and display the working environment for job seekers through the "quick recruitment" function of Kuaishou's blue-collar recruitment platform.
Manufacturing industry transformation and upgrading Blue-collar groups are the main force
"The employment efficiency of blue-collar groups is a key factor supporting the long-term prosperity and development of the real economy and manufacturing industry", Wu Duanhua, a deputy to the National People's Congress and a senior technician at the Zhuzhou Branch of Beijing Automobile Co., Ltd., once said in an interview that China is a manufacturing country and is transforming to intelligent manufacturing and advanced manufacturing.
"The offline job search mechanism of blue-collar groups relies on the introduction of relatives, friends and hometowns and the centralized publicity of human resources service agencies", Wu Duanhua believes that the authenticity, accuracy and timeliness of this information cannot be guaranteed, resulting in low efficiency, heavy model, high cost, many levels, and the information asymmetry between supply and demand is widespread, which also causes many troubles to inter-regional employment coordination.
Relevant data show that the current scale of blue-collar workers in the secondary and tertiary industries in the mainland is 426 million. In his view, this structural contradiction between supply and demand will cause great restrictions on the development of the real economy and the employment of the whole society.
"There are problems in the real economy and manufacturing industry that coexist with 'difficulty in employment' and 'difficulty in recruiting'." Wu Duanhua introduced, "On the one hand, many factories continue to raise salaries but can not recruit suitable workers; on the other hand, the city's employment pressure is increasing, and only a few of the more than 9 million college graduates choose the real economy and manufacturing every year." ”
Wu Duanhua surveyed some blue-collar groups and found that the recent "live broadcast with post" model has made some changes in blue-collar employment. To this end, he suggested that relevant departments further introduce relevant support policies to support innovative recruitment models, such as short video platforms "live broadcast with posts", to achieve efficient matching between blue-collar employment and factory recruitment; and further promote the integration of digital economy platforms and the real economy. At the policy level, we will promote the digital economy platform to "move from virtual to real", integrate with the real economy from industrial upgrading, blue-collar employment, commodity trading, etc., and achieve compliance and healthy development.
Recruiting anchors boosts the employment of college students
Liu Chao is a live recruitment anchor who helps blue-collar people find jobs, and his team has introduced more than 3,200 people to work in the factory in the past year, and there are many well-known technology companies such as AVIC Lithium Battery, Ningde Times, Ideal Automobile, And Niu Electric, and the applicants are mainly from Heilongjiang, Jilin, Liaoning, Henan, Hebei, Shandong, Shaanxi, Gansu, Yunnan, Guizhou, Sichuan and other labor-exporting provinces.
At present, on the short video platform, blue-collar recruitment anchors like Liu Chao are gradually forming their own style and gradually accumulating a group of loyal fans.
For example, "Songge Positive Energy" is mainly aimed at migrant workers, is good at answering various job search and work problems of this group, and interacts with the audience by answering questions in the comment area and on-site lianmai, with a fan base of nearly 600,000.
Video pages for some recruited streamers
"Allianz Bubble" is a rare female anchor in the circle, whose content strategy is very different from Liu Chao and others, mainly by shooting interesting short videos of factory scenes, attracting user attention and guiding to the registration and recruitment process, which is also loved by many users.
Recently, Liu Chao and other recruitment anchors responded to the China Youth Network and Kuaishou to "cloud assist" college students to find employment, and will open a recruitment session on May 4. At that time, high-paying positions such as new energy, intelligent manufacturing, and biotechnology will enter the live broadcast room of the Kuaishou number of China Youth Network to "face to face" with college students, the epidemic employment "continuous line", and the cloud assists college graduates to achieve high-quality employment.
The reporter learned that the recruitment enterprises include AVIC Lithium Battery, Jingyan Technology, Changrui Auto Parts, Lite-On Technology, Goertek Co., Ltd., Shandong Kanghua Biomedical Technology Co., Ltd., Shenzhen Sejong Automation Equipment Co., Ltd., Suzhou Bozhong Technology Co., Ltd., Suzhou Huichuan Technology Co., Ltd., Lansi Technology (Taizhou) Co., Ltd., Suzhou Tianzun Technology Co., Ltd. and so on.
Attached: Recruitment schedule
May 4th, 18:00-20:00 "China Youth Network" Kuaishou live broadcast room
May 4th, 14:00-20:00 Recruitment anchor "Liu Chao Manpower - Super Brother", "Cold Wind Is Not Cold", "School-Enterprise Direct Recruitment - Little Fat Dragon" Kuaishou Live Broadcast Room
May 4th, 19:00-20:00 "The World's Best Chen Tease" Kuaishou Live Broadcast Room
┃Source: China Youth Network
┃Editor-in-charge: Zeng Prosperous
┃Review: Zhang Xuanyun
┃Review: Wang Hai