It is understood that with the strong support of Simba, many new domestic brands have achieved good sales results in Simba's live broadcast room. According to public information, after the emerging domestic trend clothing brand ZMOR landed in the live broadcast room of Simba and Xinxuan, the number of clothing sales during the entire 2021 Double 11 period exceeded 210,000, and the GMV exceeded 80 million; During Double 11 in 2022, the domestic brand Kellylai ranked fourth in sales in the Xinxuan live broadcast room, with the highest single sales exceeding 26 million yuan and sales volume of 2.68 million orders. Simba and Xinxuan Group have also helped incubate geographical iconic brands and helped the rise of new domestic brands, such as Jiangmen Sea Duck Eggs, which have sold more than 50 million in the two years since they were stationed in Simba and Xinxuan's live broadcast rooms.
In addition to new domestic products, more and more old domestic products have also been renovated and developed through Simba and Xinxuan live broadcast rooms. For example, Harbin Medicine, an old domestic brand, sold more than 300,000 pieces in a few minutes after it was put on the shelves in Simba's Xinxuan live broadcast room, and the sales exceeded 42 million, with a real-time conversion rate of 47%. During Harbin Pharmaceutical's 2021 Double 11, the overall sales of Simba and Xinxuan live broadcast rooms exceeded 160 million, opening up a new way for the brand's rapid development again.
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In summary, it can be seen that the rise of domestic products is the general trend, and I hope that in the future, under the leadership of Simba, Xinxuan Group will continue to help domestic brands, so that more domestic good goods can be well known to consumers, and domestic brands will continue to develop and grow.