On the evening of June 6, 2019, a young man was nervously refreshing Weibo. He was expecting the night. The elaborate video slowly uploaded along the progress bar, but a breaking news item began to streak the screen, and the entire Microblog was paralyzed. "It's over... White gave..."
Young people have been preparing for this day for a long time. There was an important news during the day: the Ministry of Industry and Information Technology announced the issuance of 5G commercial licenses to China Mobile, China Unicom, China Telecom, and China Radio and Television, and the 5G era officially opened.
He chose to upload a previously done 5G test video on this day because it was the best time point and source of drainage.
Coincidentally, the star Lin Chiling announced the marriage news at this time, and Weibo was instantly overwhelmed by the news that "Zhiling's sister finally got married" and the spoofs in turn. "That's a black hole of traffic falling from the sky." He recalled afterwards.
For video creators, this kind of hot event that has aroused public discussion can easily dump their limited territory, and the eyes of ordinary viewers will be anchored on the hot spot, and the attention will be snatched away by life.
Some netizens commented under this Weibo of He, "This is the best admissions promotion video of Beiyou.".
Life is unpredictable and fate is uncertain. He could only comfort himself so much. After a little relief, he took off his glasses and went to sleep. He did not know that when he woke up, he would also be like a flat thunder and become a phenomenon-level topic of discussion. And this experience of overnight fame is much more dazzling than the long-awaited "Zhiling sister finally married".
Before it exploded at the speed of 5G, there were not many people who knew him. His ID on both the B station and Weibo is called "Teacher Hello My name is He Classmate", and there are 290,000 fans on the B station and 210,000 Weibo fans.
At that time, he was only a well-known digital video blogger online, and offline was a sophomore male student of Beijing University of Posts and Telecommunications who would never attract attention.
But after that night, everything changed.
In a "universe that can influence others,"
Give everyone joy and lessons
Now, the number of he students' fans on station B and Weibo has risen to 3.41 million and 1.34 million.
The college student, who was unknown on campus, became the well-known "He Classmate"; and this young man, who was almost unable to achieve his ideals at first, suddenly became a kind of future life demonstrator and guide.
The future that began with 5G, which everyone is looking forward to but is unclear, is depicted in He's video as both interesting and rich. With the rapid rap rhythm of Eminem, the download rate peaks, and the download progress bar rides out of the dust.
The spirit of practice and the aura of reverse thinking that he shows in the video also evokes many people's yearning for scientific and technological life.
5G is not yet on fire, And He is on fire first.
@ Hello Teacher I am he classmate's b station homepage.
He was invited to talk with Gong Shuangjin, the former chief expert of the Institute of Standards and Technology of the Telecommunications Research Institute, about the development of the communications industry, and also interviewed Panos Panai, the father of Microsoft Surface, as desired, and continued to create high-quality videos with more than 4 million plays, so that many people know that digital products that are integrated into life are so interesting.
In the words of He in the video, this is equivalent to breaking a dimensional wall.
He appears in a "universe that can influence others", bringing together people who would otherwise not intersect in his own videos, giving everyone joy and lessons. From one looking at content to one doing content, this is the dream of every Up Master.
He made the first video with a sad background: in his freshman year, he asked the girl he liked if he wanted to come to his English speech contest, but the girl agreed but broke the appointment. He's results were affected by this, "then I bought an iPhone X - equivalent to some kind of retaliatory consumption - after buying it, I found that it was not particularly easy to use, so I wanted to make a video to complain."
In the video, a cute and slightly unwilling face, spitting out the Face ID function of the iPhone X, the video description below reads: "The first time to do this kind of video is so nervous, where there is a problem, please give more advice." The face is relatively large, I hope you don't mind. ”
From a content-watching to a content-making one, he appears in a "universe that can influence others."
This is the first digital product spit video created by He, although there is no later exquisite and smooth transition, laid out cool points, the text is also rough, but it records a young man's full creative desire because of resentment and unhappiness.
Under the influence of video Up masters such as "Film and Television Hurricane", "Video Partner", "8K8K", "Second_33" and "Old Tomato", he's production level has improved rapidly.
He is the author of "How to Learn to Make Videos at Station B?" "I think the best way is to look at your favorite Up videos with a learning attitude, and see how they control the rhythm of the video, how they transition, how they use music, and most importantly, how to string a video together." ”
British director Edgar Wright, who directed films such as "Extreme Car Thief", "Crooked Scott Vs. the World", "Shaun the Zombie" and other films, also gave He a lot of inspiration: "He applied a lot of civilian techniques to commercial films, and many special effects were shot with very basic equipment. ”
He shows his simple and funny side,
Confess the confusion, entanglements, and rebellions of your own growth
After the explosion of popularity, how to continue the heat is undoubtedly a headache.
He has his own ideas: "You definitely don't want this issue to play 5 million, the next issue will fall to 500,000, others will think you can't do it after seeing it, and you can't watch it yourself;
But on the other hand, as long as the heat is high enough, you don't have to be afraid of anything. Any video you want to make will have someone to invest in you and cooperate with you. This is the choice that heat brings. ”
The iconic title of Ho's video.
He has received invitations from almost all digital product brands, but so far, he has only created one cooperation video of mobile phone brands, which is a clear stream in the digital area where "just rice" is popular.
The brand didn't ask for too much, just wanted to "mention how many cameras our new phone has", but he admitted that the issue was "not very interesting".
He tried to get rid of commercial traces with complex camera movements and interesting plot design, but "it was still a very simple product introduction at the core", which frustrated him a little: "In the future, when taking commercial orders, I will definitely consider the content itself and make interesting content that the audience loves to watch." ”
In just one year, the average number of hits of He's videos has exceeded that of all the veteran Up masters in the science and technology district, but he believes that what he is doing is not a traditional digital review: "Although the theme may be similar, but the way and style of execution are too far away, so I think it may not have any reference significance and value compared with them." ”
Traditional digital evaluation also made him a little tired - the enthusiasm for thinking for a long time and doing various tests after buying digital products has faded, and the prototype sent by manufacturers has become a task that must be done.
He even began to seriously think about other video directions: "I think it is also very good to do inspirational videos, such as shooting a process of going to bed early and getting up early every day for 30 days, so that others can also try to make life better, isn't it a great thing?" ”
He believes that he is more like a living area Up Lord. In fact, in addition to the video on the theme of technology products, He Students in "After the Rise of Millions of Fans, What Changes Has My Life Changed?" In videos such as "A Letter to Myself Three Years Ago", it is more like a smart and a little cute little brother next door.
In He's video "A Letter to Myself Three Years Ago", before the college entrance examination, because of the experience of making a commemorative video for the classmates and gaining a sense of accomplishment, he felt that "growing up so big, for the first time, he kind of understood what he wanted to do in the future."
He shows his simple and funny side, frankly showing the confusion, entanglement and resistance in his growth. This image is an important reason for his circle of fans.
The room was plastered with black cardboard, and on the walls hung Captain America's shield, posters of Superman and Batman, and a clock made up of 12 iPhone 5C cases. He adds pop music such as Stronger to the video to set the mood, using ingenious mirrors and clips to make cold digital products or experiences feel flexible.
He, who combines these elements, is like a little brother who is eager to talk, not a high-ranking technology bigwig.
It doesn't need to be parsed and is difficult to copy
He, who has more than a million Weibo followers, has received tens of thousands of private messages, but his usual work such as doing homework, cutting videos, and preparing for final exams is too busy and tired, so he can only choose to "not deal with it at all".
The dense bombardment of information reached its extreme in the first three days when he became popular with 5G test video. He was overwhelmed by all sorts of admirations and offers, the pace of life was disrupted, and he seemed to change from a leisurely and determined ordinary person to a top star.
During the Spring Festival, He did not update. He once said that it is interesting to make videos, but considering the details of the later stages of the video is a rather boring and internally draining process.
Just relieved from the final exam, he responded to the urging of netizens on Weibo - "Friends, the new video is doing, a very interesting video", he has become a pigeon blogger who is "busy at home".
"Friends, the new video is doing" "Really doing it".
He's video style has been deconstructed and even imitated by many people. A new Up master with the ID "Help You Eat" conducted a pixel-level analysis of He's video, dissected in detail its unique features in the operation of mirrors, transitions and texts, and used a lot of He students' memes, bridge sections and mantras to show respect, such as the audience's familiar "caught in the big thinking of life". He was very surprised by this: "There is no need, hahahaha." ”
From an ordinary college student who is just learning to edit to a large V with an amazing volume in the vertical field, He does not need to be parsed, and it is difficult to be copied.
Before it came out of the jianghu, it had left its name. In the eyes of many people, He is already a talented young talent, but he is also an ordinary young man who is confused about the future.
"This new video is still an episode of the best effort, I hope you like it!"
Regarding the future, He believes that he does not have the ability to take care of academics and video production like old tomatoes, and frankly said that "he can't catch up with others in the mainstream track.". However, he still has an extraordinary love and dedication to making videos, and his aura and accumulated talent will also be presented in future videos.
He estimates that he "should open a small video studio and keep doing it," trying to strike a balance between creation and business, and then stand firm.
Perhaps in the near future, after achieving his new goals, He will also sigh like when the fans broke through the million: "I still did it!" ”