Cai Xukun turned over hopelessly! The brand withdrew the products from the shopping mall, and the industry revealed that the brand side was terminating the contract one after another

Since the scandal was exposed, although Cai Xukun has worked hard to support it, it is still difficult to recover the former top halo, not only has its reputation fallen to the bottom, but even the endorsement business that was still on the sidelines has begun to act, and has successively removed its related promotional images.

Recently, netizens found that a brand endorsed by Cai Xukun had moved. The background image of the brand's official account was silently changed, from Cai Xukun's hard photo to a template picture. In addition, the brand's previously pinned information has also changed, and the content about Cai Xukun has been removed. However, the brand still preserves Cai Xukun's endorsement materials, and does not explicitly cut it, but only treats the content about Cai Xukun low-key.

Moreover, just after Cai Xukun was exposed to the scandal, the brand also supported, although it was supported by fans in sales, but it was controversial. Now that the brand side has suddenly taken action, it can be seen that it has also begun to avoid risks.

In addition, according to industry news, all brands have successively terminated their contracts with Cai Xukun.

According to the statistics of netizens, Cai Xukun's business resources are numerous, from high-luxury brands to daily consumer goods, when the Cai Xukun scandal was just fermented, major brands were in a state of standing still, and now with the official roll call, and word of mouth plummeted, it is not surprising that the brand side began to "remove thunder".

For Cai Xukun, not only the online platform began to act, but the offline platform also began to echo each other. According to netizens, a shopping mall requested that all products endorsed by Cai Xukun be removed. Netizens said that when they saw the actions of the brand side, they could determine that Cai Xukun was going to lie down completely this time.

In addition to endorsement business, everyone is also concerned about Cai Xukun's related variety show resources, and even some netizens suggest for a variety show, and can use sponsors to directly P Cai Xukun, and have to admire the imagination of netizens.

Even fans who had worked hard to support Cai Xukun, after witnessing the collapse of Cai Xukun's personal design, very sensibly sold Cai Xukun's peripheral materials, including magazines and dolls, at a low price, and specially marked them for sale at "cabbage prices". According to a fan, other fans around her are also actively selling Cai Xukun's peripherals, but the sales effect is not ideal, and basically few people are interested.

Before the scandal was exposed, Cai Xukun was accused of not selling concert tickets, and now after coolness, the future is even more ethereal. After the incident broke out, his team's handling was also difficult to say, resulting in the escalation of the storm, and the belated response was even more ambiguous, and there was no mention of tracking and secretly photographing others.

Coupled with the major blue V naming and speaking out one after another, CCTV, Caijing, China Newsweekly, Rule of Law Daily, Global Times, and many other media also forwarded risk tips about Cai Xukun, which also made it difficult for the former top to return to his former state, and it was completely cool in the internal entertainment circle.

Judging from Cai Xukun's case, whether it is the top or C position, whether it is impulsive or occasionally confused, as long as there are illegal words and deeds, in the end, only the collapse of word of mouth and the end of his career are waiting for him.

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